11 Hours of the full MYM system... includes detailed discussion of the Marketing Equation and MYM methodology (how to implement). Other major topics include "industry category strategies," the master letter, tactical marketing, marketing tools, joint ventures, perpetual selling strategies, and upselling. If you want the full MYM package--this CD program is for you! Digital version includes 11 hours of MP3 files and a PDF of the 44-page full-colo companion volume. Download instructions will be emailed separately once purchase has been confirmed.