How many ad reviews should you listen to before YOU’RE a bona fide marketing expert? At least a thousand, that’s how many! Log 6 to 10 reviews by looking over Rich’s shoulder as he gives Insider Members’ marketing pieces the once over. We guarantee you’ll make at least 12 distinctions per call!

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Finding Media Bargains

Spending too much on your media? Not sure if you are being swindled. On this call Rich outlines the five most common mistakes people make when buying media, then offers four tests to make sure your ad sales rep is working in your best interest, and ends by defining the pros and cons between hiring an ad agency or negotiating with media reps yourself. 

Platinum, Private, Masters

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Innovating Residential Real Estate

If you think Rich has hated some of the ads you’ve submitted on the TMAC, you should hear what he has to say about residential real estate marketing. Why they believe plastering their cheesy grins on every piece of marketing would incent you to go with them he’ll never understand… because of course it won’t. Listen as Rich teaches real estate agents how to differentiate themselves in the market and EDUCATE prospects.

Platinum, Private, Masters

Insider’s Open Forum To Discuss Any Marketing Topics

Wondering what media to buy? Want to get some feedback on your marketing plans before spending a fortune? Just need some good advice—on a specific marketing topic? Then submit your topic to the PSC! Submit by emailing Sarah at sarah@mymonline.com

Platinum, Private, Masters

So you’re implementing MYM into your business, right? That means that every marketing piece you write is going to be right on the money the first time. Wrong! Don’t risk sending your “tiny army of salesmen (aka marketing pieces) into the market without getting Rich’s stamp of approval first. Join the TMAC and hone your skills!

First Contact Scripting & Qualification Questions

If battles… wars even… are won by having superior forces at the point of contact you can imagine how important it is to have a superior force at first contact. Don’t leave this contact to chance. Rich will teach you how to script the conversation so that 1) you will put your best foot forward, and 2) you’ll leave the conversation knowing… really knowing… how interested (or uninterested) the prospect is in what you are selling.

Platinum, Private, Masters

Topics Covered During Bootcamp: Educational Spectrum, Discovering Hot Buttons, Ranking Hot Buttons, Creating “Anchor Statements”, Innovation By Hot Button, Creating Evidence, John Smith Scenarios & Headlines, Headline Starters, Headline Bank, Ad Templates, Design Instruction, & Alternate Ad Formats

Platinum, Private, Masters

Step 1: Submit your ad. Step 2: Toughen up. Step 3: Take your medicine. Step 4: fix your ad. Step 5: Repeat. Yep, it’s that easy. Come on. What are you waiting for? Better marketing is just around the corner. Submit your stuff and take a few little lumps!

Topics Covered During Bootcamp: Educational Spectrum, Discovering Hot Buttons, Ranking Hot Buttons, Creating “Anchor Statements”, Innovation By Hot Button, Creating Evidence, John Smith Scenarios & Headlines, Headline Starters, Headline Bank, Ad Templates, Design Instruction, & Alternate Ad Formats

Platinum, Private, Masters

How many ad reviews should you listen to before YOU’RE a bona fide marketing expert? At least a thousand, that’s how many! Log 6 to 10 reviews by looking over Rich’s shoulder as he gives Insider Members’ marketing pieces the once over. We guarantee you’ll make at least 12 distinctions per call!

Topics Covered During Bootcamp: Educational Spectrum, Discovering Hot Buttons, Ranking Hot Buttons, Creating “Anchor Statements”, Innovation By Hot Button, Creating Evidence, John Smith Scenarios & Headlines, Headline Starters, Headline Bank, Ad Templates, Design Instruction, & Alternate Ad Formats

Platinum, Private, Masters

You have the marketing pointing to your website. Google Analytics even proves they are coming… by the droves. So why can’t you convert? Chances are your website isn’t optimized for conversionability. Prospects land on your site and either do not see what they are looking for or are expected to dive in and find the relevant information for themselves. Listen in as Rich covers the steps to make sure you convert the leads you gain.

Platinum, Private, Masters

Got guts? Then submit YOUR marketing piece to be reviewed by Rich on the TMAC. He review 6 to 10 marketing pieces per call, and you’ll get a front-row seat as you see all the MYM principles put into action. Even if you don’t submit your stuff, you’ll still want to listen and learn!

Marketing The Mormons (Church Marketing)

Want to increase your congregation? Then you had better start marketing and explain to the masses why they should attend your church versus any others. What?! You can’t imagine marketing your church?! Then you’d best be happy with the two or three people who happen in now and then.

Platinum, Private, Masters

Insider’s Open Forum To Discuss Any Marketing Topics

Wondering what media to buy? Want to get some feedback on your marketing plans before spending a fortune? Just need some good advice—on a specific marketing topic? Then submit your topic to the PSC! Submit by emailing Sarah at sarah@mymonline.com

Platinum, Private, Masters

Gathering & Using Evidence

Step 3 in the Marketing Equation is EDUCATE. Don’t think you can do this by just simply stating your claims (we have background-checked technicians, we have remodeled over 355 kitchens, etc.) You need proof. You need evidence. You need to BUILD the case. Listen in as Rich helps you gather and use your evidence so that prospects understand, without a doubt, that you truly are the best company to do business with.

Platinum, Private, Masters

How many ad reviews should you listen to before YOU’RE a bona fide marketing expert? At least a thousand, that’s how many! Log 6 to 10 reviews by looking over Rich’s shoulder as he gives Insider Members’ marketing pieces the once over. We guarantee you’ll make at least 12 distinctions per call!

You’ve heard of SEO, right? You might even know it stands for Search Engine Optimization. But what exactly does that mean? And can you do it yourself without hiring an expert? Even if you’ve hired an expert it would be nice to know exactly what you are paying for… and if they are delivering. Listen in as Rich simplifies the mystery SEO.

Platinum, Private, Masters

Got guts? Then submit YOUR marketing piece to be reviewed by Rich on the TMAC. He review 6 to 10 marketing pieces per call, and you’ll get a front-row seat as you see all the MYM principles put into action. Even if you don’t submit your stuff, you’ll still want to listen and learn!

Ready to innovate YOUR business? Sure you are! Submit a description of your business ahead of time to Sarah (sarah@mymonline.com) and Rich will put you at center stage for an innovation clinic! Will he use the magic wand? Pimp your ride? Captain obvious? If you want to find out, PARTICIPATE!

Platinum, Private, Masters

Insider’s Open Forum To Discuss Any Marketing Topics

Wondering what media to buy? Want to get some feedback on your marketing plans before spending a fortune? Just need some good advice—on a specific marketing topic? Then submit your topic to the PSC! Submit by emailing Sarah at sarah@mymonline.com

Platinum, Private, Masters

How many ad reviews should you listen to before YOU’RE a bona fide marketing expert? At least a thousand, that’s how many! Log 6 to 10 reviews by looking over Rich’s shoulder as he gives Insider Members’ marketing pieces the once over. We guarantee you’ll make at least 12 distinctions per call!

Getting Inside John Smith’s Head

To write effective marketing you need to get out of your head and into your prospect’s head. Otherwise you’ll just be writing stuff that excites you but never even wakes John Smith out of alpha mode. Listen in and learn how to get inside John Smith’s head: to write out his frustration so you can solve it, to catch his imagination, and to incent him into action.

Platinum, Private, Masters