Webinar Posting: Everything You Think You Know About Pay-Per-Click Is Wrong, And How To Do It The Right Way.
Hey there remodelers! Bad news for you—you are a bunch of stupid, ignorant, gullible idiots!
Or at least that’s what the SEO & PPC providers of the world are hoping.
They look at contractors as “easy pickins” to sell their services to without any real accountability.
They know that it’s a pretty good bet that most remodelers don’t know SEO from a CEO. They don’t know PPC from the BBC. They know you’re probably good at building stuff and selling stuff… but they know that most remodelers’ eyes glaze over when the discussion turns to computer stuff, including online advertising.
In fact, they’re counting on it.
Then they swoop in, sell you a bunch of services that may or may not work, and then have the gall to tell you that IT IS WORKING, even when it is not.
They want you to be stupid. They prey on your ignorance.
And meanwhile, you spend a ton of money with a crappy ROI. You don’t get nearly the number of leads you should get. You get screwed.
And the worst part is, you usually don’t even realize what’s happening to you.
I know companies that spend over $1,000 a month for SEO services, and they rank well in search engines, but they very few—or even no leads.
I know companies that spend thousands on PPC every month, and only get half as many clicks and a quarter of the leads they should—and they don’t even know it.
I’ve talked to hundreds of contractors of all types who pay a monthly fee for SEO and don’t have any idea how it’s working because they never get reports. They just shrug their shoulders and hope it’s working.
Which is exactly what they are counting on.
And it’s all a crying shame.
And I’m here to fix it all—every single bit of it.
That’s what this webinar is about—to educate you on what you REALLY need to know about SEO and PPC.
I’m going to talk to you for almost an hour and a half and EXPOSE all the BS tactics that most internet marketing services sellers use.
I’m not going to use any high fallutin’ language. I’m going to only use words you can easily understand.
I’m going to help you understand—clearly and plainly—what goes into SEO… what really makes it work… and what really makes it MAKE YOU MONEY.
I mean let’s face it: you don’t really give a rat’s butt about keywords and page rankings, do you? At the end of the day, you want leads. Lots and lots of them. And you don’t want to pay a fortune for them. Highly qualified, cheap leads. Wasn’t that the promise of the internet in the first place? What the heck ever happened to that?
But here’s the deal: you have to understand the basics. You have to know what to look for, what questions to ask, and when to call BS.
I’m going to show you that.
I’ll talk about what I call the SEO Pyramid—the 4 most important components of a GREAT SEO campaign, and how you can do it.
Most of these SEO guys talk about Google like it’s a shrouded mystery that only the anointed can comprehend and master. They make it sound like Google wants you to fail, and that Google is constantly changing the rules to make it impossible to succeed.
That’s a major league load of crap.
Google wants you to be successful! They want people to find what they are searching for. But they also know that lots of companies are going to try to cheat. They’re going to use unethical and deceptive tactics to get rankings they don’t deserve. It’s not that hard to find success. There are simple, unchanging principles that govern it, and I’m going to expose all of it to you so you finally get it.
You’re going to have a 1,000 watt light bulb go on over your head.
I’ll also show you stuff that has to be present on your website to convert the traffic you DO get. After all, if you get a ton of traffic and it doesn’t convert to leads and sales, then what’s the point?
By the way, did you notice how all the nerds that run all the SEO companies never talk about conversion? It’s because they have no clue how to achieve it. In fact, when they DO muster a guess, they are usually wrong, to the detriment of your results.
I don’t care if you’re a tiny half million dollar window company… or a $20 million dollar kitchen and bath remodeler. What I’m going to teach you is going to blow your mind. And it will work.
Then I’m going to talk about PPC. Pay per click.
Man, talk about a den of thieves.
You already know there are a bazillion PPC guys out there just drooling over your PPC budget.
And almost all of them are going to screw you over—sometimes intentionally, sometimes out of ignorance. Either way, you lose.
I’m going to show you how to analyze your market so you know how much to spend. How to write the ads, and how to get the most bang for your buck. I’ll show you the best time to place your ads, and when your ads should NOT be running.
And most importantly, I’m going to show you how to judge PPC results based on LEADS AND SALES… not click and impressions.
Yes, LEADS AND SALES. That’s what you’re really paying for, isn’t it?
Look, I know there are lots of PPC webinars and SEO webinars. This one is different—it’s going to show you the REAL DEAL. You will walk away smarter, wiser, and richer.
And probably furious. When you realize you have a giant corkscrew stuck in your back.
But hey, onward and upward, right?
Let’s get together on July 9 and talk about it. You’ll be glad you did.
What You Will Learn
- Why there is no accountability in the world of SEO & PPC
- How to judge an SEO or PPC company before you hire them
- The SEO Pyramid: unchanging principles that bring success
- The two biggest PPC killers
- How to determine budgets… and how to interpret results.
Don’t Be Afraid To Question Your Assumptions
& Double Check Your Numbers.
Have you ever walked into your closet to find something, searched high and low, and couldn’t find it… only to have your spouse walk in, grab it off the shelf right in front of your face, and hand it to you?
Of course you have.
It must be a human frailty. Sometimes it’s nearly impossible to see stuff that’s right in front of your face.
Funny thing—this happens all the time to remodeling contractors in their marketing.
I recently began working with two new clients; one is a huge HVAC company and the other is a large kitchen & bath remodeling company. Both of them are outstanding companies that are run by extremely talented people. Both have robust marketing plans that are funded by sizable marketing & advertising budgets.
And in both cases, I was able to uncover some pretty major inefficiencies just by asking the right questions… and knowing how to dig into the numbers.
Let me tell you a couple of stories:
Want To Know What A Real Dad Looks Like?
Read Every Single Word & Learn.
Note: About once a month, MYM takes a break from marketing advice and focuses on personal development topics. We call this ongoing series “Personal Edge”. Enjoy!
“If you ever lie to me again, I’m not going to say a word. I’m just going to punch you in the jaw as hard as I can.”
Message received. Loud and clear.
For my 16th birthday, my dad got me a pickup truck. Which sounds like a cool story until you realize that it was an old yellow, beat up stick-shift Toyota pickup that he salvaged somehow from one of the many properties he managed. No air conditioner. An old-style push button AM radio. A couple of random dents. In other words, a total piece of junk.
But it was my piece of junk, and I was the only one of my friends that was both old enough to drive and actually had a vehicle to drive.
Less than a week after I got my driver’s license, my buddy and I hatched a brilliant plan. After a church swim party at my house, we decided that we wanted to give two young ladies a ride home. Small problem: the cab of the truck was impossibly tiny—only two people could fit comfortably. If a 3rd person dared to wedge into the middle of the bench seat, their knees would be constantly be playing pinball with the gear shift knob. Four people would never fit in a million years. So I knew there wasn’t a snowball’s chance in Hades that my parents would allow me to take the girls home.
So I didn’t ask.