The Pursuit Of Wow

Within Seconds Of Seeing This Dude On Video For The First Time, I Knew He Was Worth Paying Attention To.

Within Seconds Of Seeing This Dude On Video For The First Time, I Knew He Was Worth Paying Attention To.

Learn About Tom Peters, The Man Who Rants, Raves, And Screams
About Treating Customers & Employees Right. I Mean RIGHT!

Written by Rich Harshaw.

The first time I ever saw or heard of Tom Peters, it was a mind-blowing experience.

I was a senior at BYU’s Marriot School of Management in 1993, and life was hectic. My wife was six months pregnant, I was trying to start my company exporting motor oil and food products to Taiwan (long story), and I was taking some random and unmemorable class that was necessary to finish my degree. I regularly fell asleep in class because it was either boring or I had been up at the crack of dawn sending or receiving faxes all over the world.

The teacher announced we’d be watching a video and dimmed the lights. Perfect. I’d be able to sleep without anyone noticing and without missing anything important.

Then some guy came on the screen and started ranting and screaming. He got so worked up in the first ten seconds I thought he was going to have a heart attack and die right there on screen. Take a look:
Read More

No Comments Yet / Click Here to Leave a Comment or Question.

I Don’t Care If Your Online Video Gets A Million Views.

Creating A Spectacle Will Get People To Pay Attention… And Make A Strong Point.

Creating A Spectacle Will Get People To Pay Attention… And Make A Strong Point.

Just Make Sure When Your Prospects See It,
It Makes Them Want To Buy From You Instead Of Anyone Else.

Written by Rich Harshaw.

Will it blend? That is the question.

At least that’s the question Tom Dickson, former CEO of Blendtech has been asking since 2006, when he started his wildly successful video series with that same name on YouTube.

It’s so simple, it’s genius: To show people the raw blending power of his blenders, Tom takes odd, interesting, and unexpected household items and throws them into the blender and “lets it rip.”

The idea came from a new marketing director named George Wright. He’d seen Tom chopping up blocks of wood in their product testing laboratory. Wright was new, so unlike longtime employees who were used to seeing Tom grind odd objects into dust, he was blown away. Who would have thought a blender could blend wood into sawdust! $50 later, they created the first “Will it Blend” video of the Blendtech pulverizing marbles into a pile of white dust.
Read More

No Comments Yet / Click Here to Leave a Comment or Question.

Measure Twice. Cut Once.

I Was Only Nine Years Old When My Teacher Gave Me A Reputation To Live Up To: Worst Kid In The World.

I Was Only Nine Years Old When My Teacher Gave Me A Reputation To Live Up To: Worst Kid In The World.

Careful What You Say—Especially To Kids…
Your Words Could Make A Huge Difference In Someone’s Life, For Better Or For Worse.

Written by Rich Harshaw.

I’m either allergic to AC/DC, the rock band, or celery. I’m not quite sure which.

On February 2, 1982, my parents inexplicably let me go to an AC/DC concert with my older brother at Reunion Arena in Dallas. By today’s parenting standards, this would have been a Top-10-All-Time-Worst-Parenting-Decision worthy of a CPS custody hearing. But the early 80’s were a different era; specifically, one of parenting naivety. Nancy Regan hadn’t implored anyone to “Just Say No” yet. We didn’t even have cable, so we were still watching Brady Bunch and Leave It To Beaver reruns, not MTV. Apparently it never occurred to my parents that an AC/DC concert might be a marijuana-fest of epic proportions for most of the 15,000+ crazed teenagers in attendance.
Read More

No Comments Yet / Click Here to Leave a Comment or Question.

Marketing Quick Tips: Telemarketing

Many Remodelers Gave Up On Telemarketing A Long Time Ago… But It Does Still Have Its Place.

Many Remodelers Gave Up On Telemarketing A Long Time Ago… But It Does Still Have Its Place.

Dialing For Dollars

The Phone Is NOT Dead! Pick It Up And Make Some Money!

Written by Rich Harshaw.

October 1, 2003.

That was the day that life officially changed forever for many home improvement and remodeling companies. That’s the day the National Do Not Call Registry began enforcing penalties on infringers of the new Do Not Call Law. Suddenly, thousands of companies in the industry needed to find a new way to generate leads.

You could say it was the day the phone died.

Or did it?
Read More

No Comments Yet / Click Here to Leave a Comment or Question.