Posted by Rich Harshaw on November 21, 2014.
Post Category: Innovation
You’ve Never Really Had Fun Until You’ve Pranked A Man Holding A Machine Gun
Lighten Up And Have Some Fun In Your Business.
It Might Just Make You A Fortune.
By Rich Harshaw
“What’s in the box?”
That’s what the machine-gun toting border patrol agent demanded to know as he inspected the contents of my friend David’s trunk. He had accidentally left the case of fancy cigarette lighters in there; he had been giving them away as gifts to customers, and simply forgot to take them out before driving into Reynosa, Mexico to visit his manufacturing facility.
“Cigarette lighters,” David responded as casually as possible.
He had crossed this border hundreds of times, and knew a non-subtle bribe request was forthcoming. Instead of waiting, he suggested a demonstration:
“These are special lighters,” David offered, as he plucked a box from the case and handed it to the agent. “The flame on them is huge—like ten or twelve inches high. Go ahead, try it.”
The border patrol agent let his weapon rest on the shoulder strap as he grabbed the box from David, opened it and poured out the silver lighter into his right hand, eyed it momentarily, then flicked it with thumb.
Suddenly, without warning, the border patrol agent screamed out in pain, slammed the lighter on the ground, and looked bug-eyed at David, wondering what had just happened.
The gringo, it turns out, had just punked him.
Posted by Rich Harshaw on November 18, 2014.
Post Category: Quick Tips
Want More Visitors In Your Booth? Use A “Big Bill” Like This One And Stop People In Their Tracks…
Attract More People Into Your Booth. Get More Appointments.
Make Follow-Up A Snap. Read These Tips!
Marketing Quick Tips: Home Shows
By Rich Harshaw
Note: This article is part of MYM’s ongoing “Marketing Quick Tips” series. This information is not meant to be comprehensive; it’s simply meant to give you some quick ideas on the topic..
Home show season is right around the corner… so it’s time to get your home show ducks in a row RIGHT NOW. As you ponder the best ways to maximize home show revenue, consider these tips:
Tip 1: Is It Even Worth Your Time? Remember the good old days when there was one main show that came to town every year that attracted more attendees than you knew what to do with? Now most cities have multiple shows at different times of the year—and fragmented attendance. The last thing you want to do is pay a ton of money, staff up, then sit around twiddling your thumbs for three days.
So do a little bit of intelligence work. It’s pretty simple: contact the show organizer and ask them for references from last year’s show that you can call, then actually do you due diligence. Call at least five companies and ask them how many years they’ve attended, what the attendance patters have been in recent years (Up? Down? Steady?), how last year’s show was, how responsive the attendees were, and whether or not they’re going back. Those questions should loosen the lips, so to speak, and you should be able to gather a wealth of information.
If the organizer won’t give you information on previous attendees, you can often find them by searching on their website—frequently the information from last year isn’t updated until just before this year’s show. Of course, if they won’t give you the info, that’s just weird—and a really bad sign.
Posted by Rich Harshaw on November 13, 2014.
It sounds crazy, but giving references right on your website will build trust faster than just about anything else you can do.
Don’t Hoard Them Up Like A Squirrel Storing Nuts For The Winter…
Make Them Freely Available To Anyone, Anytime, Anywhere!
By Rich Harshaw
Here’s a crazy idea: what if you gave your prospects customer references on your website?
I’m don’t mean testimonials. Those are fine, but not what I’m talking about.
And I don’t mean online reviews. Those are even better than testimonials… and you should have those on your site as well. But that’s not what I’m talking about either.
I’m talking about a list of names, phone numbers, cities, and project types of actual customers, sitting right there on your website, in plain view.
Like fifteen of them. Or twenty. Or thirty.
Without the prospect having to fill out a form.
Or even identify themselves at all.
I’m talking about a list of current customer references just sitting there on your website for anyone and everyone to see and call… with no strings, no restrictions, and no conditions.
Told you it was a crazy idea!
Posted by Rich Harshaw on November 11, 2014.
Holiday Inn Express Has The #1 Guest-Rated Showerheads. Why? Because They Constantly POINT AT THEM!!!
Do You Ever Feel Like The “Best Kept Secret”?
How To Use Confirmation Bias To Your Advantage In Marketing.
By Rich Harshaw
A few years ago, my wife and I decided to put our sanity to the test by embarking on (what turned out to be) a 4,975 mile cross-country trip in a silver Chevrolet fifteen-passenger van with our six lovely children. Yes, it’s true—in an era of shrinking family sizes and conveniently pre-packaged vacations, we have bucked all trends by not only churning out six of the little dickens, but also by having the courage to venture on a cross-country vacation Clark Griswold-style in the family truckster.
While the kids labored through at least 179 DVDs and countless hours of video games (whatever happened to the license plate game or the “A-B-C game”???) I found myself discovering interesting marketing principles all the way from Southlake, Texas to Meridian, Idaho and back again. I recently told you the lesson I learned about the role of repetition in marketing while driving through South Dakota, and in an upcoming article I’ll teach you a principle of perspective I learned in southern Colorado. For now, let’s go to the Beehive state.
After two relatively uneventful days of driving, we were descending out of the mountains into the little community of Ogden, Utah and started looking for a hotel. As fate would have it, the first place we found was a Holiday Inn Express. It met our basic requirements—relatively new, breakfast included for free, and a swimming pool.
As we checked in, I couldn’t help but notice a sign on the counter showing that Holiday Inn Express was the home of the “Stay Smart” Showerhead by Kohler. The sign showed a picture of a giant showerhead that appeared to be bigger, badder, and bolder than any regular showerhead could ever hope to be. I didn’t pay that much attention—just another sign on another counter—no big deal.
When we got to our rooms, the kids immediately started jumping between the beds, turning on the TV, and generally causing a ruckus. Next to the TV on the dresser was another sign showing the picture of the hulking showerhead and inviting me, at my earliest convenience, to check out the “Stay Smart Bathroom,” featuring the “Stay Smart” Showerhead by Kohler.
Okay, I’ll bite.