Don’t Settle For Pathetic Sales This Holiday Season.

This Year Stuff A Ton Of Cash Into You Stocking By Implementing These Ideas For Holiday Selling

This Year Stuff A Ton Of Cash Into You Stocking By Implementing These Ideas For Holiday Selling

Here Are 5 Ideas To Turn What Are Normally
The Worst Sales Months Of The Year Into Money Makers…

By Rich Harshaw

Let’s face it: nobody wants to buy new windows during the holiday season. Or remodel their kitchen. Or deal with a new roof. Or anything else that absolutely can’t wait until people’s hectic holiday lives settle down a bit after the New Year.

That’s why most remodeling companies go into reluctant hibernation mode starting about mid-November. They just assume that people can’t/won’t/don’t buy, and they give up trying. Marketing budgets are frequently slashed in an effort to stem the red ink. It’s almost a self-fulfilling prophecy.

But it doesn’t have to be.

Here are a few ideas—courtesy of real-life experience—that may work to scare the Grinch away from your holiday this year. I’m presenting these ideas to you now so you have a bit of time to ponder, decide, then implement what you’re seeing here.
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Freshly Posted Remodeling Marketing Webinar: Guerrilla Marketing Tactics For Remodelers

Guerilla Marketing Is About Making A Huge Impact Without Spending A Lot Of Money.

Guerilla Marketing Is About Making A Huge Impact Without Spending A Lot Of Money.

Please enjoy this video of yesterday’s unique, fun, and idea generating webinar, Guerrilla Marketing!

Please take a moment to reach out to our sponsors and thank them for bringing this kind of quality content to you: Marketsharp, Qualified Remodeler Magazine, Bath Wraps by Liners Direct, Guild Quality, and Gutter Covers International.
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WWW.WHATTHEHECKDOESTHISSAY.COM

Your Web Address Should Be Easy To Read, Easy To Understand, And Communicate Something About What You Do.

Your Web Address Should Be Easy To Read, Easy To Understand, And Communicate Something About What You Do.

Don’t Make Your Prospects Translate Hieroglyphics Just To Figure Out Your Web Address, Your Company Name, & What You Do.

By Rich Harshaw

About once a month I answer questions that come to me via email or via one of my call-in webinars. If you have a question, please email it to me at rharshaw@mymonline.com.

Rich:

We are an HVAC company in the Denver, Colorado area. We are in the process of rebranding our company, and as a part of that, we want to find a company name that can also double as a domain name for our website. In the past we’ve used the word “HVAC” in our company name, but nobody really knows what that means. We don’t want to put the words “heating, cooling, and ventilation” in the company name because it’s just too darn long. Can you help us come up with something better that what we have (below)?

  • DENVEREXPERTHVAC.COM
  • DENVERHVACEXPERTS.COM
  • DENHVACEXP.COM
  • HVACEXPERTSDENVER.COM
  • DENVERCOMFORTEXPERTS.COM

WE don’t think any of these are particularly good, but our brains are stuck. Help!

Alex Walter, AlexWalter.com (soon to be changed!)

Thanks for the question, Alex. And I’m glad you asked. Because bluntly speaking, all of your ideas above are terrible.
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Your Most Important Marketing Tool: The Calculator.

Marketing Success Is Just As Much About Spending Enough Money In The Right Places As It Is About Messaging…

Marketing Success Is Just As Much About Spending Enough Money In The Right Places As It Is About Messaging…

If You Don’t Know Your Numbers, You Can’t Possibly Master Marketing.

By Rich Harshaw

Three-thirds of everything worthwhile I learned about business I learned from my dad.

As a longtime real estate guy, he taught me at a young age the value of knowing your numbers. He dropped me off for my freshman year at BYU and gave me (or should I say, ‘bestowed’ upon me) the handheld calculator I still use 25+ years later—an HP-12C financial.

I don’t mean I still use the same kind—I mean I still use the exact same machine my dad gave me all those years ago, with my name and SSN scratched on the back. If you know anything about financial calculators, you know they calculate everything “backwards” and confuse the heck out of uninitiated users. Always good for a laugh.

Regardless of the kind of calculating device you’re most comfortable with, hear me loud and clear—your calculator is your most important marketing tool.
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