Posted by Rich Harshaw on December 18, 2014.
Post Category: Personal Edge
Santa, Christmas Trees, Wreaths, Presents, And Trees Are Fun… But Did You Know They’re All Symbols Of Something Else?
A Story About The Real True Meaning Of Christmas
By Rich Harshaw
Note: About once a month, MYM takes a break from marketing advice and focuses on personal development topics. We call this ongoing series “Personal Edge.” Enjoy!
I’ve always been a sucker for Christmas stories.
And I’ve always had a big mouth.
During the Christmas season of 1997, these two things intersected to create the story you’re about to read.
While visiting my in-law’s home that year, my mother-in-law read the family several Christmas stories. Most of them were short and fun; some were geared toward children; a few of them were even tear-jerkers.
On one particular night after a particularly edifying story, I surprised myself and the entire family by declaring that I would write a Christmas story of my own to be read at the next year’s Christmas.
When the next October rolled around, I realized I should probably get started on the story. Small problem—I had no ideas. Then I remembered a short poem I had read several years before about Santa Clause lamenting the fact that everyone loved Christmas, but almost nobody knew what any of the symbols of Christmas stood for. Like why green and red are the Christmas colors; why candy canes, bells, bows, and presents are associated with Christmas. Like that.
So I took that idea—explaining the symbols of Christmas—and wrapped it into a story about… wait for it… that’s right… advertising!
Posted by Rich Harshaw on December 16, 2014.
Post Category: Quick Tips
Think Branding Is Only For Giant Companies That Everyone Already Knows? Think Again.
Yes! In Fact, If You Don’t, You’re Killing Your Future Sales.
Marketing Quick Tips: Branding
By Rich Harshaw
Note: This article is part of MYM’s ongoing “Marketing Quick Tips” series. This information is not meant to be comprehensive; it’s simply meant to give you some quick ideas on the topic.
When most people think of branding, they think of huge corporations with internationally known brands like Nike, McDonalds, Apple, Mercedes, and so forth. So the temptation is to assume that to “brand” your company, you have to behave, marketing-wise, like those guys—which includes spending millions of dollars on every kind of advertising and marketing imaginable.
Clearly, dumping millions of dollars on advertising isn’t a viable strategy for most local contractors… but the good news is that you don’t have to behave like a Fortune 500 company to effectively brand your company in the local marketplace. It’s much simpler than you might expect.
Posted by Rich Harshaw on December 11, 2014.
Post Category: Webinar Postings
Can You Really Triple Your Home Show Leads With This System? Watch This Webinar And Find Out.
Do you participate in home shows? Then you MUST watch this awesome webinar that features a complete system for getting THREE TIMES more leads than you normally do. That’s right—triple.
The strategy is simple yet effective:
Integrate Your Identity: The first step is learning how to create Identity-based backdrops, hand-outs, and materials that clearly and unmistakably communicate your company’s selling advantages so powerfully that even casual attendees will be certain you’re the best choice in the show. You’ll learn the principles behind WHY it works, HOW to implement, and SEVERAL examples of companies that have used it and achieved huge results. You’ll in effect take the prospects “off the market” and leave your competitors scratching their heads.
Stop ‘Em In Their Tracks: The second step of the Triple Play is the SECRET WEAPON for stopping attendees in their tracks and making them WANT to talk to you. Bowls of candy, pens with your company name, and squishy balls just won’t cut it. On this webinar you will learn what the ULTIMATE tool is, how to use it, and word-for-word scripts for getting the most results. Trust me, you don’t want to miss this.
Follow-Up That Works: Finally, the third step is bullet-proof follow-up that actually works. We’ve created a masterful plan that makes people actually WANT to talk to them when you call to follow up… instead of treating you like Ebola on the phone. You could easily pick up an extra 25% to 50% more sales just by implementing this simple plan.
Posted by Rich Harshaw on December 9, 2014.
If Your Website Looks Like All Your Competitors’, Customers Will Keep Looking
People Will Shop Multiple Sites (Stores) Simply Because They’re Conveniently Available. You’ve GOT To Find A Way To Stand Out.
By Rich Harshaw
Trust me; it’s not as much of a stretch as you think. Your company’s website is a lot more like a shoe store at the mall than you think. Hear me out.
Imagine you wanted to buy a new pair of running shoes. The mall is a good place for shoe shopping because they have several competing shoe stores, so you’ll be able to look around and find exactly the right shoe at the best possible price.
When you get to the mall, you naturally go to the store first that’s closest to where you came in. Once inside that first store, you see the usual, expected large displays of shoes on a couple of the walls, and various types of athletic apparel in the middle area. You head to the wall of shoes, look for the section you’re interested in (running, in this example), then glance around to see if any particular shoe or shoes catch your attention. If so, you’ll pick up the display, check the price… and if find something you like, you might have them measure your foot and try on a pair.
What happens next is where this story gets interesting—and a lot like your remodeling company.