Just Because You’ve Failed At PPC Before Doesn’t Mean It Can’t Work…
Don’t Give Up On PPC… Learn How To Do It Right.
There Are Hundreds Of Eager Buyers Just Waiting To Buy From You.
By Rich Harshaw
I am shocked, amazed, and depressed by the number of contractors that don’t participate in pay-per-click (PPC) advertising.
If I had to guess based on informal surveys I take at seminars and by observing my own clients, I’d say that only 1/3 of contractors utilize PPC at all. And that only takes into account “real” contractors with real businesses and real sales.
The other 2/3 either haven’t tried (small percentage) or have tried in the past and found that it didn’t work—so they quit.
If you’re in that group—the group that tried and quit—this message is for you.
I want to urge you to give it another shot. I am confident it can work for you.
Here are the facts:
- There are hundreds of thousands of searches a month for what you are selling—see below for absolute proof. This is assuming your company is in a decent-sized market.
- There are thousands and thousands of contractors all over the country that ARE making PPC work for them… month in, month out. They know something you don’t.
- I know of one contractor that spends $70,000 a month on PPC…. And another that spends $135,000 a month (YES, A MONTH!!!!) for this stuff. You know why? IT WORKS!!!
- I know other contractors who have to TURN IT OFF because they can’t handle the lead flow. Then they catch up and turn it back on.
5 Brutal Facts That You May Not Want To Hear…
But Need To Be Said Anyway.
When it comes to lead generation, things have changed. Drastically. And if you’re still out there using the same tactics and methods from five or ten years ago—like the bank robber who went back for seconds—you’re headed for hard times.
The reason a lot of this is so hard to hear is because it’s so much easier to just do the same thing over and over again. It’s hard to break old habits, ways of thinking, and search out and embrace the new stuff that works better.
There’s a learning curve. A paradigm shift. And on this webinar, I’m going to radically shift your paradigm on a few key lead generation issues. Five of them, to be precise: Read More
Your “About Us” Page Can Do A Lot More To Sell Your Company Than You Think…
From Overlooked Afterthought
To One Of The Most Powerful Pages On Your Website.
By Rich Harshaw
The best argument against what I’m about to teach you is that nobody actually reads the “About Us” page.
The truth is, people actually do click to it… but since there is never anything of value, they quickly navigate away in search of something shinier and more fun.
This is the internet, people.
Here are a couple examples of text from “About Us” pages randomly pulled from remodeling companies to prove the point:
I want to take a few seconds to tell you a little about XXXXXX Roofing and why you can count on us every time to do a good job. We have been servicing the Metroplex for seventeen years and have established a quality reputation in the DFW Metroplex.
We appreciate your interest in our company and thank you for the opportunity to submit our proposal for your roofing project. We understand your home is possibly your most valuable investment and we want to assure you that we treat it accordingly.
(My commentary: the answer to the question “Why can you count on us to do a good job?” is “We’ve been servicing the Metroplex for seventeen years and have established a quality reputation.” Did anyone even think about that after they wrote it? Did ANYONE think to read what is being published?)
For thirty years the management team at XXXXXXXXXXX, has been involved in the fenestration industry. Their vast experience covers all phases of the window industry including building our own window systems (which we’ve been doing since 2001) to consulting, installation, and after-care service.
Today we offer to the public TRUE factory direct value. We build a wide variety of products from the most affordable line to our most feature-rich energy-efficient product system. All designed to “keep out heat, cold, and noise.”
(My commentary: starts off third person and unexpectedly shifts to second person; fenestration industry?)
People, we can do better. Much better, in fact.
I’ll Grade Your Website, But Be Warned, You Might Not Like The Results.
By Rich Harshaw
Do you know how many leads you get a month from your website?
Most contractors don’t. They just sort of shrug their shoulders and hope they’re getting all the leads they should.
Here’s the truth: You’re not getting even close to your fair share.
Actually, that statement isn’t true: You ARE getting your FAIR share. Because leads have to be earned online, just like anywhere else. It takes work. And brains.
And you’re getting exactly whatever share of the online leads that you’ve earned. It should probably be a lot more. There are tons of good, quality leads to be had.
My entire business is dedicated to helping remodeling contractors get more leads—both from the internet, and from offline sources. That’s why I write these blog posts, put on webinars and seminars, and why we offer our marketing services.
But I don’t just want to talk—I’m a man of action. That’s why extending an offer to you right now to grade you on your current lead generating efforts.
First, I’ll grade your website on how well it converts. Most contractors get an “F.”