Itty Bitty, Teeny Tiny Canvassing.

No! I’m Not Talking About Hiring Dwarves To Canvass For You! I’m Talking About A Small-Scale Project That Pays Huge Dividends.

No! I’m Not Talking About Hiring Dwarves To Canvass For You! I’m Talking About A Small-Scale Project That Pays Huge Dividends.

You Don’t Have To Hire And Manage A Van Full Of Sketchy Door Knockers To Have Success With Canvassing.

Just Start (And Finish) With One Guy.

By Rich Harshaw

Read to the end of this article for a challenge. It’s limited to the first three companies… so hurry.

About five years ago I had a client in Washington D.C. that had built his entire business on canvassing. You know what I’m talking about—old school, pavement-pounding, number-crunching, knock-till-your-fingers-bleed canvassing.

His secret weapon was the University of Maryland, which was about five minutes from his office. Back in the days before online message boards, he’d post notices around campus on real life bulletin boards and telephone poles advertising high paying part-time jobs for college students. He’d get a virtually unlimited stream of kids willing to pound doors… and in return, he’d pay them $10 to $20 an hour depending on their production. This was back when minimum wage was in the $3 to $5 range. On the strength of those college kids, he built a solid company that always had an abundant lead flow and healthy sales.

Then when the century changed, a funny thing started to happen—the university students stopped responding to those bulletin board notices. Promises of signing bonuses, spiffs, and higher starting salaries did little to change the tide, so he started looking elsewhere, including Craigslist, miscellaneous job boards, and even street-corner day laborers. Suffice it to say, the quality of the canvassers went down… to the point where he abandoned canvassing altogether and got serious about advertising instead. That’s how and when I met him.
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Don’t Settle For Pathetic Sales This Holiday Season.

This Year Stuff A Ton Of Cash Into You Stocking By Implementing These Ideas For Holiday Selling

This Year Stuff A Ton Of Cash Into You Stocking By Implementing These Ideas For Holiday Selling

Here Are 5 Ideas To Turn What Are Normally
The Worst Sales Months Of The Year Into Money Makers…

By Rich Harshaw

Let’s face it: nobody wants to buy new windows during the holiday season. Or remodel their kitchen. Or deal with a new roof. Or anything else that absolutely can’t wait until people’s hectic holiday lives settle down a bit after the New Year.

That’s why most remodeling companies go into reluctant hibernation mode starting about mid-November. They just assume that people can’t/won’t/don’t buy, and they give up trying. Marketing budgets are frequently slashed in an effort to stem the red ink. It’s almost a self-fulfilling prophecy.

But it doesn’t have to be.

Here are a few ideas—courtesy of real-life experience—that may work to scare the Grinch away from your holiday this year. I’m presenting these ideas to you now so you have a bit of time to ponder, decide, then implement what you’re seeing here.
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Freshly Posted Remodeling Marketing Webinar: Guerrilla Marketing Tactics For Remodelers

Guerilla Marketing Is About Making A Huge Impact Without Spending A Lot Of Money.

Guerilla Marketing Is About Making A Huge Impact Without Spending A Lot Of Money.

Please enjoy this video of yesterday’s unique, fun, and idea generating webinar, Guerrilla Marketing!

Please take a moment to reach out to our sponsors and thank them for bringing this kind of quality content to you: Marketsharp, Qualified Remodeler Magazine, Bath Wraps by Liners Direct, Guild Quality, and Gutter Covers International.
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WWW.WHATTHEHECKDOESTHISSAY.COM

Your Web Address Should Be Easy To Read, Easy To Understand, And Communicate Something About What You Do.

Your Web Address Should Be Easy To Read, Easy To Understand, And Communicate Something About What You Do.

Don’t Make Your Prospects Translate Hieroglyphics Just To Figure Out Your Web Address, Your Company Name, & What You Do.

By Rich Harshaw

About once a month I answer questions that come to me via email or via one of my call-in webinars. If you have a question, please email it to me at rharshaw@mymonline.com.

Rich:

We are an HVAC company in the Denver, Colorado area. We are in the process of rebranding our company, and as a part of that, we want to find a company name that can also double as a domain name for our website. In the past we’ve used the word “HVAC” in our company name, but nobody really knows what that means. We don’t want to put the words “heating, cooling, and ventilation” in the company name because it’s just too darn long. Can you help us come up with something better that what we have (below)?

  • DENVEREXPERTHVAC.COM
  • DENVERHVACEXPERTS.COM
  • DENHVACEXP.COM
  • HVACEXPERTSDENVER.COM
  • DENVERCOMFORTEXPERTS.COM

WE don’t think any of these are particularly good, but our brains are stuck. Help!

Alex Walter, AlexWalter.com (soon to be changed!)

Thanks for the question, Alex. And I’m glad you asked. Because bluntly speaking, all of your ideas above are terrible.
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