I hear the lamest excuses for NOT doing pay-per-click (PPC) advertising:
- We got ripped off one time by some PPC dude
- The leads are garbage; they don’t convert
- It only works if you’ve been around for a long time
What utter nonsense. All of it. Let’s get real.
We took a brand new company in Pennsylvania called “One Week Kitchen and Bath” from having no website and no customers… to generating SALES from PPC leads in less than 3 weeks.
Here’s how it happened:
They came to us after watching a webinar to create a website and manage a PPC campaign.
We normally need about three months to build a contractor’s website. But since it’s nearly impossible for a new business to even start marketing without a website, we pulled out all the stops and built the client a five-page mini-site (instead of the usual 30-25 pages) in just one week.
After all, leads RIGHT NOW are much better than leads three months from now, right?
We started with nothing on Monday, April 18th and were able to write all the content, create all the code, and launch the site on Friday, April 22nd. The following Tuesday (April 26th), we launched the PPC campaign with a minimum spend for his product and market of $3,000.
This contractor went from no website to awesome, lead-generating website within 3 weeks.
And so far, the results have been an unqualified success.
In just 10 days, (from launch to May 7th) our “Little Website That Could” has generated six PPC leads at a solid cost-per-lead of $202.84. We expect that cost per lead to drop to less than $175 by Memorial Day.
Now the best news: They’ve already closed 2 of the 6 leads for $26,250 in total revenue.
To be clear: that’s $26,250 in revenue in the bank just 19 days removed from having NOTHING.
So tell all those whiners and doubters who say PPC doesn’t work to go SUCK IT.
When the campaign is properly structured and properly funded… and when you have the right website to convert lookers into buyers, IT ALWAYS WORKS. Always.
We’ll continue to update this story in future emails—keep your eyes peeled.
In the meantime, click here to find out more about what our PPC advertising can do for you. We’re the only company that GUARANTEES quality PPC leads and 100% percent of our clients make money with our PPC services.
© 2016, Rich Harshaw. All rights reserved.
