Sure, I know you can use Facebook to generate sales. Companies pay big bucks for you to see those ads that fill up the right side of the website.

But today I came across a surprising, little-known, and incredibly powerful marketing method on Facebook.

As far as I know, very few—if any—contractors (or other types of business) are doing this.

And, get this…

• You do NOT have to spend money on those teeny-tiny ads on the right-hand side of the page.
• You do NOT have to have a large follower count or number of “likes”—in fact, you don’t need any at all.
• You do NOT have to spam people’s feeds with hype-y posts two or three times a day (if you’re doing that, stop—it’s a surefire way to make people quickly hate your guts and “unlike” your page).

Here’s the story:

I was checking my Facebook notification and saw that a friend had posted a comment in a group called “Southlake Moms.”

As you’ve probably noticed, I’m not a mom. But I clicked the link anyway.

And when I did, I was astonished at what I saw.

In one of the posts on the group board, a mom who had previously asked for a recommendation for a math tutor had hired a guy, had great success… and now was raving about the tutor on Facebook.

That part didn’t blow me away. What did was the 50+ comments from other moms who wanted the guy’s contact info, so they could use his services too!

I don’t know how much time this guy has available to tutor that he’s trying to fill, but I’m gonna guess it’s ALL full now. 100%. All from one Facebook post. ONE.

It got me thinking—how could remodelers use the power of Facebook groups in a similar way?

First, let me explain what a Facebook group is.

Anyone can create a Facebook group dedicated to any topic—it can be a Dallas Cowboys fan club, a place for thrifty shoppers to share the best deals and coupons, a group for wine snobs to discuss their favorite vino… whatever a person dreams up. Facebook users can then join that group if they’re interested in the particular topic.

The reason I’m a member of Southlake Moms is to keep a finger on the pulse of what’s happening in town. Though there is a lot of “noise” (i.e., stupid posts), it’s the single best source for real, street-level local info on all topics. I selected to “not see posts,” but I do get notifications when people I know post or comment there.

Now, how to utilize this to your advantage and generate a whole bunch of sales…

First: Identify which groups exist that serve the local communities you are in. They could be mom groups (like this one), church groups (these are really strong), or special interest groups (guns, gardening, sports, etc.).

Second: Join any that make sense for you to join. They are usually “closed,” which means you have to request permission to join.

Third: Once you’re a member, DO NOT then start posting crap about your company. This is stupid and only makes people want to punch you in the face. Repeatedly.

Fourth: If somebody in one of the groups asks for a recommendation for what you do, offer your company.

FIFTH, AND MOST IMPORTANT: Ask your customers what groups they are members of on Facebook—particularly the ladies (in my experience, women outnumber men on Facebook about 3 to 1).

THEN, make sure your customers have an AWESOME experience when doing business with you. Fawn over them. Over-communicate with them. Send them a gift at the end. Yes, all of this takes time and effort and money. Of course it does. But it’s worth it. So do it.

FINALLY, ask them to post in their groups about how happy they are about the job you’ve done. Ask them to tell people to contact them to get your info. Or have them just post your info. Use the post that I showed you as a template—it’s a pretty solid “sales letter.”

Make sales. The end. You can thank me by never, ever sending me a Facebook request to play Candy Crush.

In tomorrow’s email, we get back to a “regularly scheduled” MYM topic: Contractor PPC.

You’ll discover how one of our clients landed a $7,156 PPC lead less than 2 hours after we launched their campaign.

This kind of result is not typical… it’s all but guaranteed. Find out exactly how 100% of our clients are making money off PPC by visiting our Pay-Per-Click page.

P.S. After you try the Facebook Group technique outlined in this email, drop me a line at rharshaw@mymonline.com to let me know the results. I’m REALLY curious to see how this tactic works for contractors.

© 2016, Rich Harshaw. All rights reserved.