Imagine you’re a homeowner looking for replacement window installation.
You’ve heard of a few contractors in your area, so you search Google to find out more about them.
When you do, here is the results page you see for each company:
Contractor A: Dozens of 5-star ratings across multiple review websites
Contractor B: Two one-star ratings on a single review website
Now, be honest: Which of these companies are you going to be more likely to research further?
Contractor A… by a country mile.
And you’re not alone. Everyone who compares the search results of these two companies is going to choose Contractor A.
Every. Single. Time.
Here’s why: In today’s always-online world, internet reviews are the definitive form of social proof.
People don’t buy anything anymore without first consulting online reviews.
They don’t decide which restaurant to eat at… the television they’ll buy… the brand of toothbrush they’ll stick in their mouth… until they read online reviews.
You better believe 99.9% of prospects scope out your online reputation before they even consider contacting you.
And if your search-results page looks more like Contractor B’s than Contractor A’s, you’re doomed.
The reason?
Well, the stat geeks at Harvard performed a study. They found that online reviews play an ENORMOUS role in deciding whether a prospect will buy.
Online reviews have so much influence that just a one-star increase on review websites like Yelp can increase profits by 5% to 9%.
That means if you have a four-star rating on Yelp, you’re making 5% to 9% less than the contractor across town with the five-star average. If you have a three-star average, you’re making 10% to 18% less. And so on.
And if you have no online reviews at all?
Brother, I don’t even want to think about how much money you’re leaving on the table. It’s too depressing.
What I do know is your competitor with a ton of glowing online reviews is snatching up your business.
And lots of it.
Want to know how much money your online reviews are leaving on the table? Let us perform a free, no-strings audit of your online reputation.
We’ll provide you with a comprehensive report that shows you EXACTLY where you need to improve your online reputation to start bringing in more money.
No games. No cost. No obligation. It’s our way of saying “thanks” for being an awesome email subscriber. (We’re nice like that.)
You have to act fast, though. This offer expires 6/31/16. If you don’t take advantage of the offer by then, wave bye-bye to it forever.
Call us at (817) 416-4333 or shoot us an email to get set up with your free online reputation audit.
Consider this: Even if you have a respectable four-star rating on a review website, you’re losing out on up to 9% of business to the guy with the five-star average. This online reputation audit is the key to beefing up your online ratings to even the playing field.
Talk to you soon!
-Rich
P.S. Remember, to get your free online reputation audit, you have to respond by 6/31/16. Otherwise, your online reputation may continue to hemorrhage money. Get to it!
© 2016, Rich Harshaw. All rights reserved.
