Proximity Marketing: How To Turn Every Job Into 2 or 3 More.

Pre-Positioning: How To Make Prospects Fall In Love With You… Before Your Sales Person Ever Shows Up.

Referrals: How To Get More Of Them Than Ever Before.

Watch Monopolize Your Marketplace CEO Rich Harshaw as he packs 3 NEW RULES of CONTRACTOR MARKETING topics into one compact, 80-minute webinar! These topics might LOOK like “old standbys,” but wait until you learn the NEW WAYS THAT ACTUALLY WORK!

Proximity Marketing

• Why “3 postcards and pray” proximity marketing never works and never will work
• 9 steps of Super Robust Proximity Marketing… including step-by-step implementation
• How to handle the dirty work without getting your hands dirty (thank you, Marketsharp!!)

Pre-Positioning Marketing

• Why pre-positioning is absolutely critical if you want to maximize home improvement lead conversion
• Why your current pre-positioning efforts are probably falling short of their potential, and how to fix them
• Principles of “confirmation bias,” price conditioning, and reciprocity
• Details on the 4 components of pre-positioning, and how to implement them all
• Financial implications of pre-positioning including execution costs and expected returns
• See samples of pre-positioning packages

Referral Generation

• Why just “asking for referrals” doesn’t work… and never will work
• A 3-step system that will instantly increase referrals by 50% to 100%
• How to realistically build your referral business to at least a quarter of your business or more
• Pros and cons of putting formal referral reward programs in place.

© 2014 – 2016, Rich Harshaw. All rights reserved.