Have A Little Fun With Gift Giving This Year. Instead Of Gift Cards, Give Something Unexpected…
Here’s An Idea That’s 10X More Fun Than Giving Or Getting Gift Cards:
Turn Your (Normally) Boring Product Into A Holiday Gift-Giving Sensation.
Presents are supposed to be fun, for crying out loud.
That’s why I live by a pair of semi-ironclad gift-giving rules.
My wife found out about the first rule, “no predictable gifts,” the hard way shortly after we were married. A few days before her birthday she was getting something out of my car when she accidentally stumbled on a bag from Kohl’s containing a burgundy sweater she had been wanting. The next morning I noticed the bag had been oh-so-slightly disturbed and promptly returned the sweater and got her a random kitchen appliance instead. She was surprised (and not in a good way) when the sweater remained on her wish list for another year.
She shouldn’t have been too surprised. After all, I’m the same guy that proposed to her while watching TV; I complained that something was stuck in my shoe and reached down into my sock and pulled out an engagement ring and said, “Dang it! Rock in my shoe. Here. Do you want it?”
Driving Around And Literally LOOKING For Homes That Need Your Services Is A Quick Way To Round Up Easy Leads
Driving Around And Literally LOOKING For Homes That Need Your Services Is A Quick Way To Round Up Easy Leads
Use Your Brains Instead Of Your Checkbook To Generate Home Improvement Leads
By Rich Harshaw
A few years ago I was talking with one of my clients, the owner of a very successful metal roofing company in Indianapolis. We were working on a dizzying array of sometimes complex roofing marketing campaigns including everything from high-frequency mailers to radio, pre-positioning materials, home show displays, phone scripting, email marketing, and more.
At some point during one of our many conversations he sighed and said, “It was so much easier when I was young and new in this business. I got all the business I could handle by driving around high-end neighborhoods in my truck with a handheld microcassette recorder looking for homes with roofs that clearly needed to be replaced. I’d make a note of the specific addresses on the recorder, then go back to the office, jot them down, then send them a simple hand-addressed letter saying I had noticed their roof had some issues and would it be okay to come over and give it a formal inspection?”
When I quizzed him a little bit more about how many letters he could send in a day (ten to twenty, a few times a week), how many responses he would typically get (two or three for each ten sent), and whether or not the inspections led to quality sales (yes), I asked him the only remaining logical question:
WHY ON EARTH DID YOU STOP DOING THIS!?!?! Read More
Please enjoy this video of yesterday’s unique, fun, and idea generating webinar, Guerrilla Marketing!
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