This Broken Window Took Me 174 Months To Pay Off. You Should Offer To Fix It For Free.
Customers Can Easily Understand And Appreciate The Value.
You’ll Get More Sales, More Referrals… & A Tremendous Competitive Advantage When It Comes To Contractor Marketing.
By Rich Harshaw
I was a kid in the ‘70s, when angry, frustrated moms would chill the spines of their naughty children with the dreaded phrase, “Just wait until your father gets home.”
The tension would start building around a quarter to six; when the garage door finally opened and my exhausted dad shuffled into the house, my blood would freeze in my veins.
During the rigors of an epic backyard snowball fight, my older brother had packed an ice ball, took aim, and beaned it at my head. Instead of absorbing the blow and enduring (another) trip to the ER for stitches, I decided to duck and let the house take the shot.
Except I was standing in front of a window.
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People Laugh And Mock When I Mention This Warranty In Contractor Marketing Seminars... But I'm Serious As A Heart Attack
But The Effect It Has On Your Customers Is No Joke.
One Of The Best Ways I’ve Seen To Prove Your Trustworthiness.
By Rich Harshaw
Public speaking is widely considered to be a nerve-wracking experience. The reason has very little to do with the actual speaking; I think it’s the potential negative reaction from the audience we tend to fear. Negative reactions could range from boredom to heckling to cartoonish tomato throwing.
But the most dreaded—and humiliating—negative reaction of all has to be laughing.
Not “you just told a joke or a funny story and I’m laughing with you” laughing. I’m talking about “I’m laughing at you because I can’t believe I showed up here today to listen to somebody spout such garbage” laughing.
Which is the kind I always get in contractor marketing seminars with remodelers when I recommend they offer their customers a 100% money-back guarantee.
(insert your laughter here)
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