Welcome to the MYM Insider. . . where you'll be provided with all the tools to take your marketing to the next level. The MYM Insider is designed to give you ongoing marketing training, PLUS access to professional feedback on the marketing materials you produce. To get the most out of your membership, you'll want to participate in as many webinars as possible (all webinars are recorded if you can't make them live) and submit all of your marketing materials for professional review.
Below is a summary of the feedback and training tools available to you as an MYM Insider Member.
Feedback Resources
Professional Marketing Review
Members may submit marketing pieces to be reviewed either on the Tuesday Morning Ad Clinic by Rich Harshaw, or individually by MYM staff consultants. You'll be given recommendations on how to improve the headlines, layout, content flow, etc. Any type of marketing piece may be submitted (print ads, radio/tv ads, scripts, brochures, websites, etc.). Turnaround time for review is generally 1 to 3 days unless the ad is scheduled to be covered on a TMAC call. Ad submissions are only posted online if they are reviewed on the TMAC call.
All members: 3 reviews per month.
Tuesday Morning Ad Clinic
Our most highly attended and exciting webinar! MYM Founder Rich Harshaw will review 3 to 5 marketing pieces submitted by members, including print ads, radio commercials, tv commercials, brochures, scripts, signs/billboards, websites, etc. We post and email a list of the ads that will be covered on a given call, and then critique those pieces on the call. All suggestions are captured and posted on the website with the ads. When available, revised ads are posted so members can see the progression. All archives are available online. Calls generally cover 3 to 5 marketing pieces.
2 Tuesdays per month | 10 am Central time | Call duration: 90 to 120 minutes.
Webinar Types
We will hold 2 to 3 of the following webinars each month; not every type of webinar will be held every month. All webinars are held on Tuesdays at 10 am CST, and last for 45 to 60 minutes.
The Innovation Hour
We spend an hour (or more!) talking about how to improve the Inside Reality of your company and/or innovative marketing approaches. This is a fun and educational way to jumpstart your creativity and innovate your business beyond your competitors.
Insider's Open Forum
Want to ask Rich Harshaw your toughest marketing question? Here's your chance! The Power Strategy call is a member-directed call—topics are submitted ahead of time by members to discuss any marketing aspects that are timely and relevant to them. Appropriate topics include innovation, MYM methodology, tactical marketing, sales issues, etc.
Strategic Marketing Webinar
Strategic marketing is the content (messaging) or your marketing; this call will focus on MYM Methodology to help members write better marketing for any situation. Topics include various aspects of the Marketing Equation, hot buttons, Educational Spectrum, headline writing, and so forth.
Tactical Marketing Webinar
Strategic marketing is the execution of your strategic plan. This call will focus on tactical execution, including topics like budgeting, media evaluation, working with media reps, graphic design, testing, ad tracking, yellow pages strategies, radio & tv strategies, direct mail, and so forth.
Business Builder Book Review
Rich has a library full of great marketing books, and he’d like to share them with you. On these webinars, Rich pulls out the most important points and dissects them like only he can. You’ll hear examples from the books…. And examples of how those principles apply within the MYM philosophy.
Personal Edge
Every once in a while Rich departs from the usual marketing path and covers personal development topics. He always takes a below-the-surface look at the principles he’s covering, and gives tons of examples and stories of how to become better, stronger, and wiser.
Contractor Business Accelerator
These are topics that apply specifically to remodeling and home services contractors, and that are covered in a great detail.
Other Resources
Marketing Fulfillment Discounts
MYM Insider members receive special discounts on all marketing fulfillment services from MYM, including such things as graphic design, printing, mailing services, website development, SEO, PPC, and more. Please see our fulfillment section of this website for information on services and pricing.
Discounts Available To All Insiders.
Marketing Tool Kit
Several tools and templates are available online for our members to use. Many of the tools are covered in conference call training sessions, then posted in the Marketing Tool Kit for future use. Inside, you'll find ad templates, headline writing tools, samples of marketing, marketing calculators, script templates, and more.
Unlimited Access For All Members.
More Information
Please call (682) 514-9199 for questions, more information, or to sign up.
