MYM Live!
Training

MYM Philosophy Review
& A Few New Concepts

• Mindset—Lateral Thinking,
  John Smith's Brain
• Why Things Aren't Working
• The Marketing Equation
  (incl. Educational Spectrum)
• Identifying Your Major Leverage Points

MYM Methodology

• Defining Your Target Market(s)
• Educational Spectrum Analysis
• Hot Button Identification & Ranking
• Individual Hot Button Worksheet
• Innovation Table & Competitive Intelligence
• • John Smith Situations & Headlines
  • Headline Starters
  • Headline Bank
  • Gathering Evidence
• Six Weapons Of Influence
• Offer Creation
• • Incentive Offers (incl. "Mega-Irresistible")
  • Information Offers
• Ad Templates—
  Single & Multiple Hot Buttons
• Copywriting (Plain English)
• Sketching An Ad
• Professional Design & Layout
• Other Ad Formats: Radio, TV, Mail

Note: The last 2 1/2 hours of the final 2 days will be dedicated to strategy sessions for each of the attending companies (approx. 30 minutes per company).

Tactical Marketing

• Determining The Right Media—
  T.A.C.S Formula
• Testing
• Lead Generators
• • Radio
  • Television
  • Magazines
  • Newspapers
  • Yellow Pages
  • Billboards/Signs
  • Internet lead generation
  • Direct Mail (list & format selection)
  • Resources — printing, design, etc.
• Media Planning
• • Budgeting
  • Buying & Scheduling
  • Judging/Working With Sales Reps
  • Buying Strategies

How To Handle Leads

• Qualification Questions
• Inbound & Call Back Scripting
• Squeeze Pages
• On Hold Messages
• How To Create Reports
• Website Formulas
• Signage
• Lead Management Systems

The Sales Meeting

• Using Marketing Within A Sales Meeting

Hopper Systems

• Prospect Follow Ups
• Customer Follow Ups
• Knock Down Lists

Maximize & Optimize

• Perpetual Selling
• Joint Ventures
• Upselling
• Referral Systems