Topics Covered

Marketing Principles For Today’s Tough Economy: Traditional marketing thinking says "spend a little money, get your name out there, and get really good sales people to close the deals." In today's ultra-competitive world, just being aggressive won't cut it. You've got to rethink your whole approach to marketing and become a company that can help prospects understand their options and become their advocate. You'll learn exactly how to do this.

It All Starts With Innovation—12 Formulas: Don’t think you’re going to win by just having stuff for sale. You’ve got to find out what’s REALLY important to your customers, and mold your company to offer that. You’ll learn 12 different formulas for innovating, and see real-life, concrete examples of other companies that have transformed themselves and reaped the rewards. Nobody said thriving would be easy—it takes effort—but you’ll be well ahead of the curve.

How To REALLY Quit Competing On Price: Does it seem like your prospects are always beating you up over price? Being forced to bid low just to stay in the running? See your margins eroding in the name of "just getting the customer"? The key to overcoming the price war is to facilitate their decision making processes and show them how to gauge and find the best value when they buy. When done properly, the prospects will naturally choose you... even if you charge MORE.

Writing Ads That Get 2, 3… 10 Times More Response: With marketing dollars becoming more scarce, you’ve got to make sure that your advertising is getting the biggest possible response. You’ll learn 2 powerful methods for writing headlines that get attention and engage your prospects, and then write powerful new ads right there in the workshop. This isn’t a “sit there and listen to a guy talk all day” seminar—it’s a hands-on, roll-up-your-sleeves-and-do-it workshop.

Advice On Direct Mail, Radio, Print Advertising, TV, Internet and More: Regardless of the tactical media you use to promote your business, you’ll walk away with advice and solutions to make the most of your marketing investment. You might even get some new ideas about new media that you haven’t used before (or been successful with). Since the Monopolize Your Marketplace system is principle based, what you will learn will have a positive impact on any media.

Rapid-Fire Follow-Up Systems: Most companies have a dirty little secret: hundreds or thousands of leads that never get followed up on properly. You’ll learn how to create a "hopper system" that you use to follow up with your prospects via mail and email… that will effortlessly bring you new customers each month—and keep them away from your competitors.

Two Kinds Of Buyers--But You Probably Only Cater To One: There are prospects who are ready to buy, and prospects who might buy if somebody could help them understand their options. The problem is that almost all marketing messages are geared toward the "now buyers" and ignore the much larger group of future buyers. By learning how to market to both, you will generate more leads, close more sales, and make more money.

Determining Ad Budgets: Everyone struggles with the question of "how much should I spend on advertising." The simple answer is "as much as humanly possible!" We'll show you how to start out with a budget that can grow as you grow--tracking results is the real key--and investing the money that you make back into the program. Grow as fast as you want using this method.

Energize Your Sales Staff: Okay, so you've generated a lead and handed it off to your sales staff. Now the problems begin! How can you get all of your sales team to bring the passion, knowledge, and understanding to the meeting that you would? Simple: you've got to systematize your selling system so that the sales staff is part of the overall selling machine... not the entire machine. Your conversion ratios will soar when you learn how to do this.