Most ads aren’t as powerful as they could be (or are flat-out ineffective) because they only target 5% of the marketplace - the ‘now buyers.’
How do you tap in to the other 95% who have interest in what you sell but aren’t ready to buy now? Give your prospects a ‘low-risk’ way to get more information - without having to ‘talk to the salesperson’ or step foot in a showroom. The Answer: Get a Custom Sales DVD.
If you have a low-risk offer like a DVD that prospects can call in and request, you can get their contact information and engage them in your sales process. Your ad response will go up, and then you’ll have more prospects you can sell to. Your prospects will be educated, too (from the strategic messaging on the DVD), so they’ll come to you as warm, pre-qualified leads you’ll be more likely to close.
An effective DVD should include professionally-produced video, project and product images, powerful marketing messages, and client testimonials that validate your claims and position you as an upscale, respectable business.
Sales DVDs allow you to capture your ‘perfect sales pitch’ and repeat it in the marketplace over and over again.
MYM offers four levels of video creation: Video Express, Video Central, Video Deluxe, and Video On The Web.
Video Creation/ Duplication FAQs
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Item
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MYM Insider Price
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Non-Member Price
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Video Express
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$2,495
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$2,995
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Video Central
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$11,995
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$13,995
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Video Deluxe
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$16,995
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$19,995
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Video On The Web
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$39 per half hour
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$49 per half hour
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Video Express – $2,495 to $2,995
Sales Portfolio on DVD - Up to 5 minutes in length.
Powerful marketing scripts, professional voice over, music and graphics enhance up to 100 photos/images of your project portfolio. Prospects can browse through your past work while hearing the very best attributes of doing business with you. It’s valid proof that goes a long way in showing you’re an experienced business professional who is seasoned at the craft.
Video Central – $11,995 to $13,995
Powerful Custom Sales DVD – Up to 15 minutes in length.
It’s a sales DVD that’s easy to produce, easy to update and easy to duplicate (broadcast) into your marketplace over and over again. This is a diverse marketing tool that can …
- Show prospects why they would want your product/service and why they should buy from you.
- Show the different types/options available in your marketplace and how to make the best personal choices.
- Show unique materials/processes used.
- Answers Frequently Asked Questions your prospects will have when buying what you sell.
The result… you’re building trust with your prospect and giving them reasons to do business with you.
Professional video is shot at your location with your business owners and essential staff. It’s a perfect way for prospects to get to know you and the inside workings of your business. Powerful testimonials from past clients are interspersed throughout the DVD, supporting the way that you operate and helping to posture you as an upscale, respectable company.
This package includes 2 to 3 days video shoot to capture scenes at your business location, 5 to 8 video testimonials at your clients’ locations, professional voice over, music and supporting graphics. Project coordination, scheduling and travel expenses are included too.
Video Deluxe – $16,995 to $19,995
Add on to Video CENTRAL – Up to 30 minutes in length.
Video CENTRAL provides the core DVD. Video DELUXE adds your diverse product lines, perhaps your ‘unique production process’ project galleries, all with powerful selling scripts (where appropriate) with up to six chapters on your DVD menu.
This package includes 3 to 4 days video shoot to capture scenes at your business location, 10 to 15 video testimonials at your clients’ locations, professional voice over, music and supporting graphics. Project coordination, scheduling and travel expenses are included too.
Video On The Web – $39/half hour to $49/half hour
Encode Your Video for Website Use.
Send us your videos and we’ll ‘encode’ them for internet use. Cost is based on length of clip or $60 per hour. Once the clip is encoded, the file can be provided to your Web master for hosting and placement or we can simply host the clip on our server and provide you the link. The beauty of having JCV host your video clip is that when your prospect clicks on the link, a professionally-looking media player opens and the clip plays flawlessly. (No YouTube framework with ads or unrelated messaging). |