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Our Approval Process

We have implemented strict approval processes to keep client projects moving along at a good pace. Please understand: The purpose of this protocol is to avoid multiple last-minute changes/additions to copy and/or design.

For Copy

MYM uses a FIRST DRAFT, SECOND DRAFT, FINAL DRAFT process for copy approval, as follows:

FIRST DRAFT

We will provide you with a First Draft of the COPY ONLY (ie, no design) of the marketing piece (websites, brochures, postcards, etc.).

The copy will be sent to you vie email with a subject line that clearly states FIRST DRAFT and ACTION REQUIRED.

Upon receipt, you will be asked to carefully review it and reply to the email with one of the following declarations:

You should edit and approve all copy within 2 to 3 business days of receipt to keep your project on track.

SECOND DRAFT

Upon receipt of your edits, your Senior Copywriter will make the noted changes and present you with a Second Draft.

You will receive in an email with a subject line that clearly states SECOND DRAFT and ACTION REQUIRED. Please reply with one of the following:

FINAL DRAFT

Your Senior Copywriter will make the requested changes, if any, on the Second Draft and email you an updated FINAL DRAFT.

This will be sent to you via email with a subject line that clearly states FINAL DRAFT and ACTION REQUIRED and will asked for written APPROVAL, via reply email:

Once you have APPROVED the Final Draft, any additional copy changes will require a fee of $55 per hour to be paid before the changes will be made.

For Design

The same process of a First Draft, Second Draft, and Final Draft will be used to ensure that the design meets your approval. You will be working with your Design Coordinator to edit and approve the various versions of the document. After the Final Draft, any additional changes requested by you will be made with a fee of $55 per hour.

Important Note

This process is not in place to nickel & dime you for extra money. Our experience shows that without a strict sign-off approval process, some clients will perpetually “find things to change” and send MANY, MANY revision requests to us. This unnecessarily adds cost and extends the time it takes to complete projects, leading to frustration by everyone. Remember, we are creating your marketing in PARTNERSHIP with you; we expect you to be as thorough in reviewing your copy and design as we are in creating it. Thank you for understanding.