Posted by Rich Harshaw on February 17, 2014.
The Most Important Home Improvement Lead Is The One That Just Came In 10 Seconds Ago.
Why Super Speedy Lead Follow Up Is Absolutely Mandatory…
And How To Actually Pull It Off.
Question for you: At what moment are your prospects MOST in the mood to buy?
Believe it or not—it’s not during the sales meeting.
Actually, it’s at the moment when they first pick up the phone to call you, or fill out a form online to request information.
Think about it for a second: At that precise moment, something in their brain said “I have enough pain with my current situation that I’ll risk calling a stranger and give them a chance to SELL me something to fix my problem.” That’s a pretty big deal—think about it for a second!
But there are TWO COLOSSAL MISTAKES most remodelers make at that all-important moment of truth:
- Colossal Mistake #1: They don’t make the initial contact with the prospect fast enough.
- Colossal Mistake #2: If they do make contact right away, instead of selling the prospect right there and then, they instead just try to set an appointment for some time in the future.
Fixing both of these problems is surely the easiest way to DOUBLE (yes, DOUBLE) sales almost immediately.
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Posted by Rich Harshaw on February 13, 2014.
Post Category: Don't Do This.
I Know It’s Over Your Budget, But If You Buy Right This Second, I’ll Give You A Discount!
Don’t Be Surprised In A Sales Meeting When Clients Refuse To Do Things You’d Never Consider Doing Yourself.
Written by Rich Harshaw
Note: This article is part of Monopolize Your Marketplace’s ongoing “Don’t Do This” series for contractor marketing. Sometimes it’s just as helpful to know what to avoid as it is to know what to do.
Let’s role play a scenario for a minute.
Imagine you are watching TV with your spouse and you see a commercial for a Disney cruise. You’ve got 3 kids, and you and the missus (or “mister” as the case may be!) get to talking about how you’ve been wanting to take the kids on a REAL vacation, and how they are right at that perfect age for Disney. You’ve even been saving up some money, so on the spur of the moment, you decide to take the plunge.
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Posted by Rich Harshaw on February 7, 2014.
Post Category: Quick Tips.
Prospective Customers Are Looking For Proof That They Can Trust You.
Let Your Past Customers Do Your Talking FOR You.
Written by Rich Harshaw
Note: This article is part of Monopolize Your Marketplace’s ongoing “Contractor Marketing Quick Tips” series. This information is not meant to be comprehensive; it’s simply meant to give you some quick ideas.
Just about every contractor I talk to understands the value of gathering and posting customer reviews on their website. Makes total sense, right?
So then why do less than 25% of contractors have a systematic, consistent method for gathering and posting them?
Let me try to monetize the difference between HAVING and NOT HAVING customer reviews on your home improvement website. It’s about 30% of your total sales volume. If you’re doing $2 million in sales and you don’t have reviews, you should be doing $2.6 million. It’s just that simple.
Here are some quick tips to get you started:
Tip 1: Automate The Process: The failure of most remodelers to gather and post online reviews lies in their systems—or lack of systems They try to set aside time to work on it, and it just never happen. Here’s a better plan: use a 3rd party company that specializes in this kind of stuff. They’ll handle EVERYTHING for you, from contacting your customers, to posting the comments, to dealing with negative reviews. All you have to do is remember to fork over your customer list every month so they can do the rest. Monopolize Your Marketplace has teamed up with the best online reviews companies in the industry to make all of this easy and affordable. Just fill out the form on this page for more information.
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Posted by Rich Harshaw on February 5, 2014.
Post Category: Client Success.
Monopolize Your Marketplace Took Her Home Show Strategy From “Drab” to “Fab” And She Made A Bundle.
Kathi Fleck Is A Master Designer & Remodeler…
But She Needed MYM’s Help To Give Her Home Show A Makeover.
Written by Rich Harshaw
Note: This article is part of Monopolize Your Marketplace’s ongoing “Client Success” series. All of the information is real and current; please respect the privacy of the companies mentioned; they don’t want to be overwhelmed with questions and comments.
You know the old story about the “cobbler’s children have holes in their shoes” and “the barber’s kids desperately need haircuts”? That’s kind of how I felt when I met Kathi Fleck, owner of LoneStar Property Solutions, and looked at her contractor marketing—and her home show materials, in particular.
I quickly recognized that Kathi was no ordinary remodeler. Her background and passion was design… and she had an uncanny ability to reach into people’s’ brains, grab a clear picture of what they were hoping to achieve, then deliver exactly what they wanted. Clients were always thrilled with the final results, and would often say things like “It’s exactly like I imagined it would be—except it’s BETTER!”
So as I worked through the Identity creation process, the challenge was—as usual—to find an interesting, engaging, and compelling way to communicate her unique abilities. Here’s what we came up with for headlines:
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