Do you participate in home shows? Then you MUST watch this awesome webinar that features a complete system for getting THREE TIMES more home improvement leads than you normally do. That’s right—triple.
The strategy is simple yet effective:
Integrate Your Identity: The first step is learning how to create Identity-based backdrops, hand-outs, and materials that clearly and unmistakably communicate your company’s selling advantages so powerfully that even casual attendees will be certain you’re the best choice in the show. You’ll learn the principles behind WHY it works, HOW to implement, and SEVERAL examples of companies that have used it and achieved huge results. You’ll in effect take the prospects “off the market” and leave your competitors scratching their heads.
Stop ‘Em In Their Tracks: The second step of the Triple Play is the SECRET WEAPON for stopping attendees in their tracks and making them WANT to talk to you. Bowls of candy, pens with your company name, and squishy balls just won’t cut it. On this webinar you will learn what the ULTIMATE tool is, how to use it, and word-for-word scripts for getting the most results. Trust me, you don’t want to miss this.
Follow-Up That Works: Finally, the third step is bullet-proof follow-up that actually works. We’ve created a masterful plan that makes people actually WANT to talk to them when you call to follow up… instead of treating you like Ebola on the phone. You could easily pick up an extra 25% to 50% more sales just by implementing this simple plan into your contractor marketing efforts. Read More
If Your Website Looks Like All Your Competitors’, Customers Will Keep Looking
If Your Home Improvement Website Looks Like All Your Competitors’, Customers Will Keep Looking.
People Will Shop Multiple Sites (Stores) Simply Because They’re Conveniently Available. You’ve GOT To Find A Way To Stand Out.
By Rich Harshaw
Trust me; it’s not as much of a stretch as you think. Contractor websites are a lot more like a shoe store at the mall than you realize. Hear me out.
Imagine you wanted to buy a new pair of running shoes. The mall is a good place for shoe shopping because they have several competing shoe stores, so you’ll be able to look around and find exactly the right shoe at the best possible price.
When you get to the mall, you naturally go to the store first that’s closest to where you came in. Once inside that first store, you see the usual, expected large displays of shoes on a couple of the walls, and various types of athletic apparel in the middle area. You head to the wall of shoes, look for the section you’re interested in (running, in this example), then glance around to see if any particular shoe or shoes catch your attention. If so, you’ll pick up the display, check the price… and if find something you like, you might have them measure your foot and try on a pair.
What happens next is where this story gets interesting—and a lot like your remodeling company. Read More
This Broken Window Took Me 174 Months To Pay Off. You Should Offer To Fix It For Free.
Customers Can Easily Understand And Appreciate The Value.
You’ll Get More Sales, More Referrals… & A Tremendous Competitive Advantage When It Comes To Contractor Marketing.
By Rich Harshaw
I was a kid in the ‘70s, when angry, frustrated moms would chill the spines of their naughty children with the dreaded phrase, “Just wait until your father gets home.”
The tension would start building around a quarter to six; when the garage door finally opened and my exhausted dad shuffled into the house, my blood would freeze in my veins.
During the rigors of an epic backyard snowball fight, my older brother had packed an ice ball, took aim, and beaned it at my head. Instead of absorbing the blow and enduring (another) trip to the ER for stitches, I decided to duck and let the house take the shot.
Except I was standing in front of a window. Read More
Have A Little Fun With Gift Giving This Year. Instead Of Gift Cards, Give Something Unexpected…
Here’s An Idea That’s 10X More Fun Than Giving Or Getting Gift Cards:
Turn Your (Normally) Boring Product Into A Holiday Gift-Giving Sensation.
Presents are supposed to be fun, for crying out loud.
That’s why I live by a pair of semi-ironclad gift-giving rules.
My wife found out about the first rule, “no predictable gifts,” the hard way shortly after we were married. A few days before her birthday she was getting something out of my car when she accidentally stumbled on a bag from Kohl’s containing a burgundy sweater she had been wanting. The next morning I noticed the bag had been oh-so-slightly disturbed and promptly returned the sweater and got her a random kitchen appliance instead. She was surprised (and not in a good way) when the sweater remained on her wish list for another year.
She shouldn’t have been too surprised. After all, I’m the same guy that proposed to her while watching TV; I complained that something was stuck in my shoe and reached down into my sock and pulled out an engagement ring and said, “Dang it! Rock in my shoe. Here. Do you want it?”
