You already know that radius marketing can be ridiculously lucrative.
Unfortunately, if the extent of your radius marketing is sticking a jobsite sign in your customers’ yards, you’re missing out on a TON of business.
To truly tap into radius marketing’s massive potential (and profits), you need to organize a persuasive, well-thought-out mailing campaign and hit prospects regularly.
But creating a campaign after every single job you complete is totally unrealistic. You barely have time to take a few bites of your $5 Footlong on any given workday.
I’ll let you in on a little secret… there’s a way to set your radius marketing to “autopilot,” kick back, and watch as it brings you droves of business.
If you’re a contractor, you’ve probably heard of MarketSharp. It’s contractor-specific Customer Relationship Management (CRM) software that helps you organize your business, increase productivity, and grow sales.
One of the ways in which it grows your sales is through a program called SmartMail Plus. SmartMail Plus completely automates your radius marketing efforts and generates a highly effective campaign for you in minutes.
Here’s how:
Once you complete a job, click the SmartMail Plus icon in MarketSharp.
Select the image and call-to-action for your postcard campaign and confirm your order by email.
After you order, you will be asked if you automatically want to share the project on social media.
A unique custom website landing page is automatically created for you.
Your postcards are printed and mailed for you with multiple response mechanisms (QR codes, keyword-protected customer websites) recipients can use to view the project online.
You’re notified when a prospect contacts you via a specific project.
Easily track response and leads with streamlined, easy-to-read reporting.
Bam! Just like that, an amazingly effective radius marketing campaign is created for you amazingly fast. (Your jobsite signs will be jealous.)
And get this…
Radius marketing is just one of a large number of marketing and lead-generation tools that MarketSharp offers.
MarketSharp has 330 built-in marketing “Success Elements” that help contractors make their marketing a smashing success and drives profits.
From automated email marketing to online reputation management to internet lead capturing, MarketSharp provides every single marketing tool you need to boost your business quickly.
Visit our MarketSharp page for more details on how this amazing CRM can help you. (Be sure to read the testimonials on how MarketSharp is generating huge amounts of cash for contractors across the country.)
And if you want more detail on MarketSharp’s incredible radius marketing program, watch this brief video demonstration.
Happy Marketing!
P.S. The MarketSharp folks are good people. So much so that they’re willing to cut MYM clients a huge discount on their program. Visit our MarketSharp page and scroll to the bottom for details.
And even though everyone knows it, no one does anything about it.
I’m talking about how insanely profitable—yet severely under-marketed-to—unsold leads and past customers are for contractors.
These two groups are flush with cash for the contractor who effectively markets to them. To tap into that segment of your prospects, you have to do some “Nurture Marketing”—essentially, keeping yourself in the prospect’s mind using various advertising methods.
Unfortunately, most contractors don’t have the time to create effective marketing campaigns that target past prospects and customers. There just aren’t enough hours in the day, days in the week, and weeks in the year.
That’s where MarketSharp comes in.
I’ve already told you about a few of the many, many ways MarketSharp can help contractors. One way I haven’t touched on yet is the program’s comprehensive Automated Nurture Marketing—a multi-channel marketing system that converts past customers and unsold leads into cash-in-hand buyers clamoring for your services.
Using MarketSharp’s Automated Nurture Marketing, contractors have reported recovering as much as 60% of their lost leads.
Here’s how:
1. MarketSharp Email
MarketSharp has a 100% automatic email lead nurturing feature built into it. MarketSharp Email comes with over 35 unique email campaigns, including follow-up campaigns, promotional offers, social media invites, online review requests, and seasonal newsletters. Basically, everything you need to remind prospects that you are here, ready, and willing to perform their projects.
With MarketSharp Email, you can configure rules to automatically queue up nurture marketing campaigns. For example, entering an Appointment Result of ‘Demo / No Sale’ can automatically attach a follow-up marketing campaign that may contain 5, 10, 15 sequential emails set to automatically be sent over the next 12-18 months. For mass email marketing, MarketSharp integrates perfectly with Constant Contact, so transferring your targeted contact lists is a piece of cake.
2. Targeted Direct Mail
MarketSharp Mail integrates with QuantumDigital mailing services to create the easiest direct mail campaign you’ll ever run. In fact, you won’t do much of the “running”—everything is completed for you.
Here’s how it works: You effortlessly transfer your MarketSharp contacts to QuantumDigital. You choose from 30+ industry-specific postcard templates you can customize with your own images, logo, and message. Then place your order directly from the QuantumDigital app, and—within minutes—you’ve launched to launch a proven high-impact, response-driven direct mail promotion without breaking a sweat.
3. MarketSharp Call Center
Using the MarketSharp call Center feature, you can proactively follow up on unsold leads, nurture established customer accounts, make outbound calls to generate more leads (within compliance), and convert more inbound calls to appointments. You can easily measure the results of your calls, such as how many calls are done per hour, appointments set per hour, and more. Other features include Get Next Call, which allows you to prioritize calls by category and importance.
Bottom Line
MarketSharp is like having the world’s best marketer living inside your computer, at your beck and call whenever you need him.
And here is what’s crazy: Automated Nurture Marketing is just one of dozens of MarketSharp programs that can increase your business. I didn’t even touch other awesome stuff like social media integration, online reputation management, and radius marketing.
If you want more details on the boundless ways MarketSharp can help grow your business, visit MYM’s MarketSharp page.
Happy Marketing!
P.S. Are you an MYM client who’s not using MarketSharp? First of all, shame on you. Second, MarketSharp provides a deep discount for MYM clients. If you’re on the fence about MarketSharp, this special offer will basically let you test the program out for three months for free. Visit our MarketSharp page for the details on how to claim your offer.
The aluminum baseball bat hit the 14-year-old boy’s skull with the force of a “for-the-fences” swing.
As if the kid’s neck were the tee, his head the ball, and Barry Bonds was at the plate.
The result? It looked something like this:
Note: Not the actual kid.
Let me back up and give you some context for this gruesome story.
When I’m not helping contractors make millions of dollars, I coach a youth baseball team.
Last year during practice, one of my players got smacked in the noggin with a bat (long story, but just know it wasn’t on purpose!).
The kid ended up okay—teenage boys have thick skulls.
After the incident, I needed a way to send all parents info regarding player safety, but I didn’t have a way to do it efficiently. (Don’t get me started on iPhone group texts—setting those up is a nightmare.)
So one night I thumbed over to the app store on my phone to find a solution.
I immediately found an app for 99 cents called Text2Group, which lets you quickly and conveniently send group texts without performing the 27 steps “normal” mass texting requires.
But instead of downloading it right away, I spent 90 minutes reading the reviews.
Yes, for a 99-cent app.
Listen. Despite what my kids tell you, I’m not a cheapskate.
I always get the $2 scoop of guacamole on my burrito at Chipotle. And I always pay the extra $5 for the “premium” carwash.
Living large is just how I roll.
So, no, the 99-cent price tag wasn’t the problem.
What made me hesitate was some reviews said the app won’t work unless you mess with some settings on your phone.
No bueno.
I wanted a solution that conveniently solved my texting problem… not created a new one.
But since this was the only app that provided what I wanted, I tried to find a user review that outlined an easy workaround.
Ninety minutes later, I found a solution and shelled out the 99 cents.
Here’s the moral of the story…
The age-old adage that “it’s not about price, but value” rings truer than it ever has.
It’s why people pay $250 for running shoes, $5,000 on workout equipment, and $100,000+ on luxury cars.
As long as the texting app provided a solution to my problem, I didn’t care if it cost me $1 or $100.
You prove you can solve a problem, and people will pay… period.
And the easiest, most powerful way to prove your product’s or service’s worth? Great online reviews… and lots of ’em.
Online reviews are the most powerful form of social proof today. So much so that new research shows 90% of people read online reviews about a contractor before calling them.
Yes… a whopping 9 out of 10!
This is why contractors with great online reviews reach peak profits and attain unqualified success and riches.
And it’s why guys with poor online reviews—or none at all—quickly sink to pits of the contractor pecking order.
So… where do you land on this scale?
Click here and take 30 seconds to use our free Review Scan to find out. It will generate an instant online-reputation report of your company, so you can discover exactly what your reputation looks like across the Web.
If you find your online reputation is lacking, give us a call, or visit our Online Reputation Management page to see how MYM ORM can radically alter your business and win you the sales you crave.
Batter up!
P.S. We started offering ORM just a few months ago, and our clients are already seeing amazing results. One client has already intercepted two bad online reviews and prevented them from being posted on a major review website. Another client has used our ORM to generate 10 new positive reviews in just 30 days. It works!
On any given work day, you and your staff have 896 simultaneous tasks… and use 896 different programs to complete them.
You’ve got a program for scheduling jobs, a program for bookkeeping, a program for generating leads, a program for email blasts, a program for… well, you get the picture.
Using programs in this piecemeal fashion results in a business that runs as inefficiently as a 1982 DeLorean. Not only that, but you need six extra arms to handle all of the things you’re doing at once—a phenomenon I call “octopussing.”
If you’re “octopussing” at work, I have foolproof four-step method for solving it:
Stop.
Breathe.
Relax.
Get MarketSharp.
MarketSharp is contractor-specific Customer Relationship Management software that is a legitimate cure-all for companies that spread themselves wafer thin.
That’s not me putting the old marketing spit-shine on a product. MarketSharp is known as “Business In A Box” because that’s literally what it is.
From streamlining your business operations to improving efficiency to landing more sales, MarketSharp does it all—and then some.
Listen to what these contractors say about the boundless ways MarketSharp can drastically improve your business:
1. Lead Generation
“Leads, as you know, are very hard to get these days, and advertising is expensive. I have heard that some of the best leads are existing customers that are already familiar with your work and customer service. So, the first week in January, I decided to send out a letter to some of our customers. I used one of the MarketSharp templates (which made it so easy).
I sent out about 500 letters, and I would guess we have had at least 20-25 customers call in. This one mailing from MarketSharp has been responsible for almost all of our sales in January!”
–Tammy Rogers, NC Siding and Windows, Inc.
2. Office Efficiency
“Thank God for MarketSharp. If we did not have this program, our leads and customers would be all over the place. MarketSharp allows us to keep track of almost everything in one program. WE LOVE YOU!”
–Julia Falke, 21st Century Remodeling
3. Improved Productivity
“In the first two weeks, we cut our proposal processing time by 30%!”
–Alberta Leone, Franzoso Contracting
“If we did not have MarketSharp, we would need at least 2 more people in the office working with me.”
–Katlyn Gottbeheat, Gugger Home Improvement
4. Reporting “Because of the reporting features of MS I can tell for sure which advertising is working and provides good return on my investment, and which sales people are actually worth giving my valuable leads to. That alone is worth the price of MS. We can now strategically and systematically solicit our past customers for repeat and referral business.”
–Riley Rogers, 3-D Seamless Siding Inc.
5. Incredible Growth
“We have only been using MarketSharp for 2 months, and it has helped our business tremendously in that short period of time. Going into the second month our sales have almost tripled. We have yet to unleash the full power of this program, and are in the process of hiring 3 more sales people, and a part-time office assistant. MarketSharp has really gotten us off the ground quickly, and we expect to quadruple our sales from last year.”
–Rick Sepulveda, Dr. Roof
—
Now you get the whole “Business In A Box” thing.
No more need to use 896 different programs for 896 different tasks. No more need to spread yourself thinner than a McDonald’s beef patty. No more need to “octopus” while at work.
Sounds like a dream, doesn’t it? Then slap yourself and wake up—MarketSharp is a glorious reality.
Click on MYM’s MarketSharp webpage to discover a dozen other ways MarketSharp CRM can radically improve your business—both operationally and financially.
And if you’re an MYM client new to MarketSharp, the MarketSharp team will cut you a huge exclusive discount (they’re nice like that). Click on our MarketSharp page for the details.
Happy Marketing!
P.S. There’s a reason I’m doing the “heavy pitch” for MarketSharp: It’s the real deal. Period.
MYM doesn’t get a dime from this; I inform MYM readers and clients about any product that I believe will help them. And I am a passionate believer in the overwhelmingly positive effects MarketSharp can have on your business.
On any given work day, you and your staff have 896 simultaneous tasks… and use 896 different programs to complete them.
