Posted by Rich Harshaw on December 16, 2016.
The picture above? It’s worth $40,000.
Not the house in the picture… THE PICTURE.
No, it’s not some lame pretentious art piece or anything like that.
It’s just a picture someone snapped with a smartphone, and it’s worth the same as a brand-new 2017 Audi A5 Sport.
How?
Because the picture was uploaded to Renoworks Pro.
Let me explain.
Here’s how it works:
You take a picture of your prospect’s home. You upload it to Renoworks Pro and show them different products directly on their home’s exterior from over 250 manufacturer catalogs.
Here is an example:
Renoworks Pro user Jack Cooper of Customer Exteriors Inc. says:
“A homeowner photo regularly becomes a $40,000 remodeling contract approved, anticipated, and referred by a customer.”
Not only does Renoworks Pro generate ultra-lucrative projects for Jack, but it also compels his customers to regularly refer his company to their friends and family.
And when you think about it, it’s easy to see why.
Renoworks Pro produces a cash-creating domino effect. Your customer is blown away by Renoworks Pro and hires you for a huge project. That customer then tells their friends and family how amazing their experience was and how you delivered exactly what they wanted.
Wash, rinse, repeat. Over and over and over.
All told, a single photo of a customer’s home can lead to multiple jobs and hundreds of thousands of dollars in your bank account.
Want more info? Visit our MYM Renoworks Pro page.
When you sign up for Renoworks Pro through MYM, you get your first month of the program free!
Posted by Rich Harshaw on December 16, 2016.
Imagine you just completed a project for a client.
They compliment you on your work and tell you how great you are.
Now, what’s your reaction?
Probably to acknowledge the compliment and say “thank you,” right?
It would be rude not to.
So why don’t you respond to your clients who leave you good reviews on the internet?
Not only is it polite, but it’s also a great way to squeeze some extra mileage out of your online reviews.
Basically every major review website—Yelp, Facebook, Google Reviews, etc.—gives you the ability to respond to your customers’ reviews.
Regrettably, most companies use this feature only to respond to bad reviews.
Don’t get me wrong.
Responding to negative reviews is very important (more on that in a second). But responding to positive reviews also provides massive benefits.
For example:
- It shows you have a real person at your company keeping up with the feedback you’re getting (which shows you care).
- Inserting a keyword (service you provide + the city) into your response can help your SEO.
- Your responses are indexed by Google, thus helping you land higher in search results.
My good buddies at Service Champions respond to practically all of their positive reviews. In fact, the owner responds himself.
Take a look…
As you can see, your response doesn’t have to be long or involved. An acknowledgement of the review along with a “thank you” works well.
If you’re swamped, you could even have someone at your company write your responses for you and quickly review them before your employee posts them.
The process is oh-so easy… and oh-so beneficial.
But what about responding to negative reviews? Does that help?
You bet your backside it does.
Studies show that 95% of unsatisfied customers will return to a business that resolves the issue quickly and efficiently.
NINETY-FIVE PERCENT!
Let me use Service Champions as an example again.
As I’ve told you before, they convert practically all of their one-star reviews into five-star reviews on Yelp by jumping on the problem AS SOON AS the review is posted.
They usually start this process by calling the customer the same or next day that customer posts the review. The company also responds to the review on Yelp itself.
(It’s optimal to both call and respond to the review, as you want to reach the customer as quickly as you can.)
Plus, responding to a negative review directly on the website mitigates some of the damage that review can cause. It shows prospects you go above and beyond with your customer service by being willing to fix issues and make people happy.
Here’s an example. It’s a response to a customer who left a three-star review because their credit card was accidentally charged a month after they canceled their membership with the company:
People will look at Service Champions’ response and say, “Okay, they goofed, owned up to it, and want to make it right. How refreshing. They seem like a great company.”
Bottom Line: Whether you’re responding to negative or positive reviews, a few words go a LONG way.
P.S. In my next post I’ll show you a simple little picture someone took with a smartphone that sold for $40,000… and show you exactly how to do the same.
Posted by Rich Harshaw on December 12, 2016.
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The busiest part of the season is over, and you’re just about to kick back and relax when you get thinking… Am I ready for 2017?
Whatever your goals, you’re not alone.
Our partner, Renoworks, has extended an exclusive opportunity to the MYM network to join the Remodeling Growth Forum: an online community & competition available from Nov. 23rd to Dec. 20th only. Meant to help you prepare your business for 2017, the forum is accessible from the comfort of your office (couch?).
We’ve teamed up with Renoworks and a number of other industry leaders to bring this valuable resource to you.
Why You’ll Want To Join the Remodeling Growth Forum:
- Gain access to exclusive content developed by industry experts that will help you grow your remodeling business
- Prepare now for 2017 and gain an edge on your competition
- Learn more about powerful resources that can empower your team and turbo-charge results
- Collect points just for participating, and earn valuable rewards
- Enter to win a trip to the 2017 International Builder’s Show in Orlando, Florida!
To help you get started, I’ve already added 25 points to your account!
Simply create a login to access the forum and earn more points: Join the Forum Now
Feel free to reach out if you have any questions. Cheers!
Posted by Rich Harshaw on December 12, 2016.
73 Wins. 9 Losses.
That’s the record-setting regular season the Golden State Warriors unleashed on the NBA last year (besting 72-10 the record Michael Jordan’s Chicago Bulls set in 1995-1996).
The Warriors just barely lost to LeBron James’ Cleveland Cavaliers in the Finals, but they won the championship the year before that.
This year, the Warriors have acquired Kevin Durant, one of the league’s top five players. This is in addition to an already star-studded lineup that includes Klay Thompson, Draymond Green, and reigning MVP Steph Curry.
Do you remember when LeBron joined Dwyane Wade and Chris Bosh in Miami, essentially forming a Super Team?
This Warriors team is going to make that Miami team look like a bunch of scrubs playing pickup at the local YMCA.
In fact, the Warriors recently beat the snot out of the Los Angeles Lakers 149 to 106.
149 points… in regulation!!!
Here’s why I’m telling you this…
The Warriors have just monopolized success in the NBA. They’re already the hands-down favorite to win this year’s NBA championship.
Yeah, other teams will win 60+ games, make the postseason, and have deep playoff runs.
But the Warriors have more than enough talent to coast their way to the NBA Finals for at least the next five years.
They’ll be on top of the NBA world, with no end to their reign in sight.
You can create your own monopoly on success in your industry, just like the Golden State Warriors have done in the NBA.
When you team up with MYM, it’s like adding Kevin Durant to your already elite squad.
Together, we become an unstoppable force in your market—one that blows out the competition by 40 points night after night.
Why? Because we provide total marketing solutions for contractors like you:
- Branding
- Website Development
- Copywriting
- SEO
- PPC
- Online Reputation Management
- Media Buying (TV & Radio) And Commercial Creation
- Past & Current Customer Marketing
- Proximity Marketing
- Home Show Marketing
- New Mover Marketing
- And much more
Not only do we fulfill every single one of your marketing needs, but we also do it with MVP-level talent.
The MYM team is the marketing equivalent of the 1992 Dream Team. You know, the one that had Jordan, Magic Johnson, Larry Bird, and a bunch of other all-time greats.
Click here to find out what it’s like teaming up with MYM: https://www.mymonline.com/working-with-mym/
Because when you do, your success is as sure as Steph Curry sinking a 3-pointer during crunch time.
P.S. I predict the Warriors will win it all this year, but NOT break their regular season win record from last year. They have one goal in mind, and it’s not meaningless victories in the regular season—it’s the NBA championship.
My regular-season prediction for the Warriors: 68-14.
Got a different prediction? Email me and let me know.
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