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Get Your SEO Run By Certified Google Black Belts

run your SEO with Google Black Belts

A lot of SEO companies claim to be Google experts.

They say they know all of the secrets, tricks, and techniques to get you to number one in X amount of time. (Usually, it’s a ridiculously unrealistic time frame like two weeks or 30 days.)

But here’s the truth…

Those guys? Most of them are posers.

They don’t take the time and effort to learn hugely complex ins and outs of Google.

They make these big promises because it’s easy for them to get away with it.

Most contractors don’t know a title tag from a meta description from a hole in the ground. So SEO companies can usually lure in customers by merely SOUNDING like they know what they’re talking about.

Think about it…

I’m sure you’ve hired an SEO company (or two or three) before.

What did you think of the results?

Not so great, right?

Thousands of your dollars are down the drain (or more accurately, in that SEO company’s pocket)… and your website is still sitting at page 57.

All of the extraordinary claims and promises… they were just puffery to get you to fork over your hard-earned dollars.

That SEO company sold you on a dream, and delivered a Freddy Krueger-degree nightmare.

I don’t mean to bash other SEO companies; some of them are legit, work hard for their clients, and get good results.

I’m simply laying bare the cold, hard truth about the guys who don’t take the time to learn about SEO and what Google wants.

Why?

Because I want you to know that MYM is the complete, 100% opposite.

Our Digital Services team eats, sleeps, and breathes SEO.

While leisurely reading to you means picking up the new Field & Stream issue or latest John Grisham novel, our SEO people read articles with titles like 10 Realistic Ways To Boost Domain Authority On A Website and What Google’s New Algorithm Means For Link Building.

Frankly, their love (obsession?) for SEO scares me a little.

But I’m not complaining… this means MYM has some of the most knowledgeable SEO experts on the interwebs. I like to think of them as Google Black Belts.

Our Google Black Belts are ALWAYS looking for ways to hone their SEO chops and taking their skills to the next level.

For example…

Two people on our SEO team, Katie Colihan (Digital Services Director) and Kim McConnery (Digital Services Project Manager), recently enrolled in this thing called Google Analytics Academy (GAA).

GAA is a set of online resources and courses that Google says “helps you learn about Google’s measurement tools so that you can grow your business through intelligent data collection and analysis.”

Sounds… nerdy, right?

Sure. But you know the saying: “Nerds rule the world.”

Katie and Kim recently completed Google Analytics for Beginners and Advanced Google Analytics courses. Here’s some of what was included in them (pulled from the Google Analytics website):

  • Creating measurement plans
  • Understanding user behavior with Event Tracking
  • Segmenting data for insight
  • Tracking campaigns with the URL Builder
  • Measuring AdWords campaigns
  • Better targeting with Dynamic Remarketing
  • Analyzing audience and behavior reports

And a ton of other stuff that reads like ancient hieroglyphics to the average person.

What does all this mean for our clients?

Well…

Not only do they get the smartest SEO minds helming their campaign… they also get peace of mind that our Digital Services team is constantly looking for ways to improve on their already deep SEO knowledge.

Because here’s the thing…

SEO is a continuously changing landscape. What works today may not work tomorrow. And what some of these poser SEO companies tell you to do may be flat-out wrong and a rankings disaster.

So you need people running your campaign who eat, sleep, and breathe SEO. People who LOVE knowing everything there is to know about canonical URLs, inbound links, referrer strings, and hundreds of other details about SEO.

Because when you have these Google Black Belts in your corner, your search-ranking potential (and, therefore, PROFIT potential) can reach lofty new limits.

In fact, I want you to put my SEO team to the test: Sign up for a Lead Generation Audit.

As part of the audit, our SEO team will gauge your SEO’s effectiveness and provide an overwhelmingly detailed Google Analytics report. They’ll expose cracks in your SEO that you didn’t even know existed. Then, they’ll show you how to fix your problems.

Like I said, go here for the audit.

 

P.S. Next up for Katie and Kim is the mother of all SEO gauntlets: the Google Analytics IQ Test. This is a 90-minute test filled with 70 questions like, “In what circumstances would you want to increase the default sessions timeout length in Google Analytics?” and “The date range set for a Dashboard doesn’t apply to Real-Time widgets since they only show data for current active users, not historical data… true or false?”

To pass the Google Analytics IQ Test, you need to have an 80% or above. I’ll let you know how Katie and Kim do once they take the test.

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How To Track Your Organic Leads from your SEO Campaign

track your actual seo leads
If you want to know how many leads your SEO and other organic traffic sources are producing (not just the amount of visitors to your website they get), you’ll find this interesting…

We just rolled out a new feature that tracks organic leads our clients get from various traffic sources.

For example…

We can determine that Contractor X had 15 website leads for the month come from SEO, 10 from people calling the phone number listed on their website, and seven from online chat.

Then we include this information in the already detail-rich monthly website traffic reports we send to our clients. They know where their lead “game” is strong, and where they need to improve.

Organic lead tracking is an invaluable new feature for our clients because they can now see the true ROI their website produces.

Don’t get me wrong…

Tracking organic website traffic is super important. We do it for our clients exhaustively.

But tracking the LEADS from this traffic shows you how well your website is converting once prospects are actually ON your website.

Another cool feature of our lead-tracking tool is that we can track ANY lead goal you want. We can see how many people signed up for your newsletter, downloaded your brochure, and so on.

Simply put, if there is an aspect of your website that can be measured and quantified, we can track the results.



Here is more info about our comprehensive SEO solutions for contractors.

You’ll see we don’t do a few lame Facebook posts and an anemic, keyword-stuffed blog post every month and call it good.

No, sir. (Or ma’am.)

The amount of SEO bang our clients get for their buck is on a whole other level.

In addition to our new lead-tracking feature, we provide…

  • Complete backend coding for every page of your website.
  • Premium, high-level SEO blog posts and social media content.
  • Optimization for the keywords that YOUR specific prospects search for.
  • Meticulous monthly reporting that our Digital Services Director reviews with you every month.
  • Monthly videos for your website and YouTube channel—one hundred-percent scripted, filmed, and produced.
  • Monthly case studies that showcase your work while moving you up in the search rankings.
  • And much, much, MUCH more.

Like I said, go here for more details about our SEO.

 

P.S. We’ve got some gorgeous contractor websites coming down the pipeline. You’ll want to keep an eye out over the next few weeks—I’ll be sharing these websites with you as they launch. Who knows… maybe they’ll inspire you with ideas for your own website update.

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Please, Don’t Treat Me Like Family

Roof construction site
To tell people how great their service is, a lot of contractors say, “We treat you like family.”

You probably even say this (or something similar) somewhere in your own marketing.

Well, yesterday I realized that treating your customers like your flesh and blood could be the WORST thing for your business.



I’ll elaborate…

Yesterday I came home for lunch. I made a sandwich and plopped down on the couch.

I turned on the television, and Judge Faith (one of TV’s 857 court shows) was on.

The case is something I see all the time on these “court-room dramas”: A case involving a homeowner and a contractor.

And when I say “all the time,” I mean it.

It seems like every episode of Judge Faith / Judy / Alex / Whoever has a case involving a client-contractor dispute.

This particular client-contractor case, however, kept things “in the family.”

A woman was Hugesuing her brother, who was a handyman. She hired him to complete some roof repairs and paid him the full $4,700 UP FRONT.

HUGE mistake.

Turns out, the brother was a lazy sleazebag.

He started her roof project, and then took on another job for someone else. He began neglecting his sister’s project and told her he would “complete it in time.”

Five months later…

The woman’s roof still wasn’t done. The brother was nowhere in sight. The shingles he never installed were still on the roof… and started to MELT from the sun!

Meanwhile, the brother put up a fence and redid the kitchen… at HIS house.

The sister finally had enough and hired someone else to do the job.

Then she sued her brother for the $4,700 she paid him.

treating customers like family doesn't always mean good service
Needless to say, the sister won the case. The judge awarded her $3,500 (she subtracted $1,000 for materials and $200 for labor).

But that’s not the most interesting part…

During the episode, the judge sarcastically asked the brother why he thinks he’s being sued.

His response: “Because my sister is a nut.”

Yikes.

If this is how contractors treat their family, I certainly don’t want the flesh-and-blood treatment from whom I hire.

What’s the point of telling you about this courtroom family drama?

Well…

If you say you “treat customers like family”—or anything else to indicate you provide great service—you better back it up.

Tell people EXACTLY how you treat your customers. Then follow through on those claims on every single job.

Here are a few examples of true “family” treatment:

  • Moving your customers’ potential “breakables” for them before starting work.
  • Having a strict “no radio, no swearing” jobsite policy to make customers feel more comfortable.
  • Providing your personal cell phone number to customers and tell them to call any time—day or night—if they have questions.
  • Require no money up front (a GIANT show of trust).
  • Giving your customer’s dog a treat when you show up to the jobsite every morning.
  • And, oh yeah… providing kickass installation.

There are a dozen and one other things you can do, both big and small. But you get the picture.

Don’t just say you “treat people like family.” Show people how you walk the talk.

Homeowners put up with jerk contractors like the brother in this court case constantly. It’s why contractors get the (dis)honor of being on the BBB’s “Most Complained About” list every year without fail.

Simply telling people you treat them like “family” means nothing to your prospects. Bad contractors say it all the time, so your prospects have zero reason to believe you… unless you provide ample evidence to back up your claim.

So GET SPECIFIC.

Precision is one of the “3 P’s” of a powerful, profit-producing Identity.

That means not only saying you do something well… but informing prospects exactly how you do it. (And then—the most important part—following through during the actual job.)

Otherwise, what you’re saying is white noise… and your prospects will see through you faster than Judge Judy.

P.S. This page contains a ton of info about our Identity services. Read through it, and think about how YOUR marketing would benefit from a powerful, prospect-pulling Identity. Then reach out to us—we would LOVE to help you with your marketing needs.

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Contractors: Climb Mount Google With These Bite-Size Whiteboard Videos

contractor whiteboard videos MYM
We’re constantly honing and upgrading our SEO efforts to improve our clients’ search rankings.

One of our newest SEO developments is that we now include whiteboard video creation in our SEO package.

Every month, our SEO clients receive one fully produced, fully SEO-optimized 30- to 60-second video.

These videos used to be primarily “talking head videos” (someone looking at and talking into the camera).

But now, we’re also offering our clients the choice between a talking-head video OR a gorgeous 30-second whiteboard video each month.

We’ve offered whiteboard explainer videos as a standalone service for about two years. They are up to three minutes long and encapsulate a client’s Identity with an engaging script and beautiful hand-drawn animation.

Our whiteboard explainer videos became such a hit with our clients—and provided such a big jolt to search rankings—that we just HAD to create a more concise version we could offer to our clients as part of their monthly SEO subscription.

Here’s an example of a whiteboard video our SEO clients can now get each month:

whiteboard videos
We haven’t included these videos in our SEO package just because they look cool. We’ve done it because videos (especially whiteboard videos) provide a number of benefits:

  • They captivate prospects’ attention and keep their eyes glued to your website for a longer period of time.
  • They reduce your website’s bounce rate (very helpful for SEO).
  • They relay information in a way that’s easy for your prospects to understand (the visuals help this greatly).
  • Studies show that people are better able to remember what’s in a whiteboard video as opposed to a “talking head” video (i.e., someone looking into the camera and reading from a script).
  • Studies also show that videos in general are 53 times more likely to rank on Google’s first page.

Bottom line: Whiteboard videos are great for both SEO and increased prospect engagement.

We really had no choice BUT to include them as part of our SEO package.

Another cool thing about our SEO whiteboard videos: We’ve made the video-creation process ridiculously easy on our clients’ end.

Clients fill out a quick 10-minute online questionnaire each month. We use the info they provide to create high-quality, SEO-optimized whiteboard videos that go on their websites and YouTube channels.

It’s that simple.

If you want more info about our SEO whiteboard videos, reach out to us at (817) 416-4333 or start a chat with one of our customer engagement representatives live on our website. Our whiteboard-video creation is so hot-off-the-presses new to our SEO package, it’s not included on our official SEO services page yet.

(This makes you one of the first people to know about it.)

If you’d like more information about our stand-alone whiteboard video services, however, visit our Explainer Video page. You can see pricing details, get answers to your questions, and peruse a whole bunch of samples.

 

P.S. To recap: What’s the difference between MYM’s stand-alone whiteboard videos and the whiteboard videos that are included in our SEO package?

Big Difference One is our stand-alone videos are up to three minutes long, while the SEO videos are about 30 seconds long. This is because the main function of each type of video is different. Our SEO whiteboard videos are primarily meant to improve your search rankings, while our stand-alone whiteboard videos intended to showcase your Identity.

Big Difference Two is that the stand-alone whiteboard videos are just that—you get the one video. The whiteboard videos in our SEO package are freshly delivered to you every month.

The great thing is that both types of videos are engaging and enhance search rankings. So no matter what, you boost SEO and captivate your prospects.

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