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The Question the Smartest Remodelers Ask About PPC Advertising

The Question the Smartest Remodelers Ask About PPC Advertising

You’ve been hearing me talk about No-Risk PPC Lead Generation a lot.

As a result, I’ve received a ton of questions like…

  • “Is it really risk free?”
  • “What is the lead quality?”
  • “Is there a commitment?”

I covered those questions last week.  You can also read some more PPC questions + answers on the No-Risk PPC Lead Generation page, or by emailing us at noriskppc@mymonline.com.

But a few smart remodelers have asked me the one question that shows they really “get it.”

That question is…

“What Is The Maximum Number Of Leads Can You Get Me?”

Now THIS is a great question.

Think about it.

If I can really get you high-quality leads (not clicks, but LEADS) with an absolute guaranteed max cost of $200 (most clients come in between $120 and $165)… why on Earth you would NOT want every single lead I could possibly get for you?

One smart window company in Pennsylvania called me and said, “I’ll start with 100 a month, then up it as many as you can deliver starting in January.”

Another intrepid remodeler in Milwaukee simply said, “I’ll take 1,000 a month if you can generate them—but it will take me a few weeks to up my capacity to handle them all.”

(I love the Milwaukee remodeler’s spirit, but we can’t deliver THAT many leads in the Milwaukee area, lol.  We estimate 130 to 180 per month for that market.)

And why not dream big? No-Risk PPC Lead Generation is the easiest and most cost-effective way to generate leads and spike sales.

Case in point…

One of our clients spends $70,000 a month on PPC. He just sold his company to a private equity firm for MEGA bucks.

Another one of our clients averages $230,000 a month on PPC. Yes, two-hundred and thirty thousand dollars a month. They just sold to a different private equity firm for MEGA-ER bucks.

Yes, your company may be smaller, and unable to the amount of leads these guys can.

But for crying out loud… some people have asked me the MINIMUM number of leads No-Risk PPC can generate.

Honestly, I don’t get it.

Why would you want the minimum?

(I know, I know… smaller company, capacity, and so on. But still!)

Anyway, if you want the largest number of leads you can possibly handle, let’s talk. Shoot an email to noriskppc@mymonline.com or visit the No Risk PPC Lead Generation page and fill out the contact form.

 

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Skip The Line And Go To #1 On Google Right Now

skip the line and rank #1 on Google

Ever take your kids to a huge amusement park?

I’m talking parks like Cedar Point, Six Flags, and Universal Studios. The ones with dozens of attractions, $5 bottles of water, and outrageously long lines.

The wait for a two-minute ride at these parks can be ridiculous—sometimes over two hours.

It’s an agonizing journey as you slowly shuffle toward your destination, corralled like cattle between those metal railings. Especially if the sun is beating down on your head, you’re thirsty, and your kid tells you he has to pee an hour into the wait.

And what makes matters worse? When you see another line next to yours… this one with very few people.

The “Fast Passpeople.

These rare creatures paid extra to skip the long lines. They get to walk through a special sectioned off area, bypassing all you chumps withering away in the “normal” line.

The “Fast Pass folks wait 10 minutes tops before they ride. Then they hop, skip, and step their merry way to the next attraction, cutting in front of the next set of saps who didn’t pay a few extra bucks like they did.

By the time you get to the front of the line for the FIRST ride, Fast Passers are already on their fifth attraction.

It’s a bummer for you. But awesome for them.

And you can’t begrudge them. You, too, had the option to upgrade to “Fast Pass.” But you wanted to save the few extra bucks. “I’ll just wait it out,” you say. “How bad can it be, really?”

It’s the same with contractors and pay-per-click. While SEO is the agonizingly long wait in line for a ride, PPC is the “Fast Pass” to skip the line and go straight to #1 on Google.

Why?

SEO can take a looonnnggg time to bear fruit. Expect to wait anywhere from six to twelve months just to START seeing results.

But PPC?

It’s immediate. You cut in front of all of your competitors… even the ones who rank #1 organically (after they spent months to YEARS trying to get there… suckers).

The other great thing is that you can use PPC to “skip ahead” while saving your spot in the SEO line. PPC can get you leads right here and now, while your SEO methodically works its way to the top.

But I know what you’re thinking… “Rich, I’ve tried PPC before, and it was a terrible experience!”

I hear you. But every bad thing I’ve ever heard a contractor say about PPC comes down to the company they hired.

Huge budgets and poor results are the M.O. for the typical pay-per-click provider. That’s because they focus on CLICKS… not LEADS.

Sure, clicks are nice. But leads produce sales.

That’s why MYM’s No-Risk PPC Lead Generation is completely different than every other pay-per-click service out there. By focusing on (and guaranteeing) actual leads, we eliminate all of the problems contractors have with usual PPC.

Allow me to address the most common objections I hear about PPC… and why they are non-issues with No-Risk PPC Lead Generation.

Objection 1: It’s Too Much Money

Compared to what, exactly? Other lead-generation methods? SEO? A can of Mountain Dew?

The truth is, yes, a bad PPC company will blow through your budget in the blink of an eye. But a capable PPC company can get you red-hot PPC leads for dirt cheap.

No-Risk PPC Lead Generation is in the “leads for dirt cheap” category. We guarantee PPC leads for $200 or less. That means you’ll NEVER, EVER spend more than $200 per lead.

We even take things a step further. We do NOT require a monthly PPC budget. You tell us the amount of leads you want per month, and we get them for you. After we supply them, you pay for the leads. The only thing we charge for is a reasonable $1,000 monthly management fee, which we waive for the first three months to prove our program will work for you.

Objection 2: PPC Leads Aren’t As Good As SEO Leads

That’s just plain wrong. PPC leads are usually BETTER than SEO leads. The type of prospect who clicks a PPC ad is typically ready to move forward immediately or in the near future.

I can see where this objection comes from, though. Most PPC companies count EVERYTHING as a lead—wrong numbers, calls from outside your service area, and so on. So it can seem like pay-per-click is a crummy a lead source. In reality, though, it’s just your PPC company’s loose definition of a lead.

At MYM, the only thing we count as a PPC lead is someone who contacts you in your service area looking for what YOU provide. If you’re a replacement window company, we don’t consider it a lead when someone wants to repair their iPhone screen… or is 150 miles outside your service area… or wants to replace one window when you require a minimum of five. End of story.

Objection 3: It Doesn’t Work

Neither does a Silverado if Chevy doesn’t put an engine under the hood. Neither does LeBron James if he cuts off his own leg. In other words… of course PPC won’t work if it’s not set up right or running properly.

But a contractor’s PPC campaign in the hands of the RIGHT company is without a doubt one of the fastest ways to increase lead flow.

For example, some of our PPC clients start getting leads just HOURS after we launch their campaigns. I’m not saying that will be your exact experience. But you WILL begin to generate leads very, very quickly.

fast pass ahead of your competition on google

 “Fast Pass” Ahead of Your Competitors Today

Sure, PPC costs money. But when you invest that money in a campaign run by a company with a proven track record, you can start seeing huge ROIs very quickly.

Let MYM prove it.  Head over to our No Risk PPC page or email noriskppc@mymonline.com now to sign up for MYM No-Risk PPC Lead Generation. We’ll waive the monthly management fee for three months, so ALL you pay for is the leads (which will be no more than $200 per lead). There is no commitment, so you can stop anytime. There is literally ZERO risk on your part.

 

P.S. Next post, I’ll answer the one question the smartest contractors ask me about PPC. Stay tuned to see what it is—and if this question has been on YOUR mind….

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Raw, Unfiltered Results of No-Risk PPC Clients

PPC Leads

Want unequivocal proof that No-Risk PPC Lead Generation creates a lead overload for contractors?

Here are the latest stats for five of our current PPC clients…

(Note: Company names kept confidential for privacy purposes. For more in-depth details on client lead amounts and CPL, email us!

  1. Illinois Door Company
    • Number of leads since January 2017: 499
    • Cost per lead: $147.97
  2. Utah Roofer
    • Number of leads since January 2017: 592
    • Cost per lead: $58.20
  3. Washington Gutter Company
    • Number of leads since January 2017: 483
    • Cost per lead: $124.41
  4. Tennessee Exterior Remodeler
    • Number of leads since January 2017: 565
    • Cost per lead: $161.70
  5. Kansas Kitchen and Bath Remodeler
    • Number of leads since January 2017: 682
    • Cost per lead: $26.65!

Remember: The amount of leads will go UP and the cost per lead will go DOWN the longer a PPC campaign runs. This is because a PPC campaign ages like fine wine—the longer it sets, the better it gets.

Also remember: We only consider leads to be people who contact you who are interested in the service YOU provide.

Hang-ups, warranty calls, calls from outside your service area, and calls from folks looking for what you don’t provide do NOT count as leads.

Here is an example of a lead taken from one of our window client’s online chats:

“We have 11 windows that need to be replaced. We remodeled the interior of our home last year, and we are now working on the exterior. Windows is part of it.  We are replacing exterior next week.”

Now, here is an example from the same client’s online chat that we did NOT count as a lead, since it was outside the client’s service area:

“Does your company do siding & deck jobs in [city]? Looking to get the siding replaced and the deck on the house replaced. Do you only do vinyl siding?  I’m looking to get a few bids, Thanks.”

Bottom line: We’re uncompromising about what we consider a lead. If it’s someone in your area interested in the services you provide, it’s a lead. Anything else is not.

Email us at noriskppc@mymonline.com to learn more about No-Risk PPC Lead Generation, our unprecedented $200 or less cost-per-lead guarantee, and our “pay as you go” model. Unlike other PPC companies, we don’t require you to pay a monthly PPC budget—you pay ONLY for the leads ONLY after we deliver them to you.

 

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How to add $1.5 to $3MM in sales in 2018

About 70% of contractors don’t do any PPC advertising at all.

None.

Zero.

Zilch.

They’ve been burned so many time that they’re convinced it JUST DOES NOT WORK.

If that’s you, you’re shooting yourself in the foot. Both feet, in fact.

Here’s why…

PPC leads are out there. There are a ton of them—enough to bring millions of dollars in sales to your business—whether you believe it or not.

(If PPC didn’t work, Google wouldn’t make $30 billion-plus a year from AdWords… and we wouldn’t have the remodeling industry’s only guaranteed PPC lead-generation service. Email us for details.)

The result of most contractors being cynical about PPC is that 90% of the PPC leads are going to just 10% of the companies. The ones that “cracked the code” on PPC and discovered how to utilize it to make them rich.

This guy’s figured out PPC.

Now, let’s say you’re one of the few contractors who realizes that PPC leads exist and are going to somebody… so why not you?

You want PPC to generate 50 leads per month.

Your closing ratio on those leads is 25%. Your average sale is $10,000.

That’s $1.5 million in sales for 2018.

Increase the PPC leads per month to 75, and that works out to $2.25 million in sales for the year.

So if you’re currently doing $2 million in sales, you could literally DOUBLE your company size just with PPC lead generation.

But, again, the problem is most companies have been too burned by PPC companies to believe these numbers are possible.

That’s why MYM’s No-Risk PPC Lead Generation is guaranteed.

  • You set the amount of leads.
  • We supply them.
  • You pay for the leads only AFTER you get them.
  • Your cost per lead will NEVER exceed $200. Ever.

Now… run your own numbers. How many more leads do you want in 2018? Because No-Risk PPC Lead Generation will deliver.

I’m not whistling Dixie. Email noriskppc@mymonline.com, and we’ll take 10 minutes to run through the details with you. We’re doing groundbreaking PPC stuff no other company is doing. And when you contact us, you’ll see this is the real deal.

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