We’ll Find The Stations, Negotiate Rates, And Produce The Ads.
Written by Rich Harshaw.
Okay, so I’ve spent an entire month on the topic of radio—are you ready to take the plunge?
Here are a few things to consider:
- You should be spending a bare minimum of 10% of your budget on “FARMING” activities in your contractor marketing.
- Radio is the best FARMING activity to start with.
- If your company is doing less than $1 million in sales, you should maximize your contractor internet marketing FIRST
- If your company is doing $1 million to $2 million in sales, you should probably be on the radio
- If your company is doing more than $2 million in sales, you should definitely be on the radio
Here’s the brass tax: I’ve given you lots of good advice, but you still need an expert to guide you through the process. I’ve seen too many contractors TRY to buy radio before and get torched.
That’s why we’ve created our RADIO PACKAGE:
Normal Price: $3,000 per year
Sale Price: $1,000 off
Monopolize Your Marketplace Includes The Following:
- MYM will evaluate the best stations and make recommendations
- MYM will negotiate rates with the stations on your behalf
- MYM will write 12 radio ads for your company during the year
- MYM will professionally produce your ads
You Commit To The Following:
- You name Monopolize Your Marketplace as your “Agency of Record” for buying radio
- You commit to a minimum $2,000 a month budget for one year
- Billing goes through MYM; MYM makes standard 15% media commissions
Interested? Have Questions? All you have to do is fill out the form below and we’ll be in touch.
Let’s take the plunge together!
[Formstack id=1668990 viewkey=CxJVwBWHSF]
Note: April is Radio month, a series of 12 articles all focused on everything you could ever want to know about making money by advertising on the radio.
March 31 – I Want To Punch Christine Cook In The Face
April 2 – Why You Should Immediately Allocate 10% Of Your Budget To Radio
April 4 – How Radio Stacks Up Against Other Media – The Pros & Cons
April 8 – The Nuts & Bolts Of Making Radio Work For You
April 11 – 5 Ways To Totally Screw Up Radio & FAIL
April 15 – How To Choose The Right Stations & Out-Negotiate The Sales Reps
April 17 – Client Success – Small Town Remodelers Experience Big Success On Radio
April 22 – Reader Mail: Should I Use Radio DJs For The Voice Of My Commercials?
April 24 – 2 1/2 Years on Radio… And Still Going Strong
April 28 – How To Write Great Radio Ads… & A Bunch Of Examples
April 30 – The Radio Ad That Made Listeners’ Ears Bleed
May 2 – Take The Plunge – Let Us Help YOU Get On The Radio
© 2014 – 2016, Rich Harshaw. All rights reserved.