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MYM Blows Away ‘Longtime Listener, First-Time Caller’

long time MYM listener

If you’re a contractor who regularly reads my emails—but you haven’t partnered with MYM because you’re “on the fence”–the following story is for you.

On May 3rd, we launched a new contractor website: Johnson County Siding & Windows Co. (“JoCo” for short.)

JoCo is a sports radio show’s equivalent of a “long-time listener, first-time caller.”

The company had followed MYM for years. They’d listened to our webinars. They’d subscribed to our emails.

Simply put, they were HUGE MYM fans.

But for one particular reason (which I’ll get to in a second), they never made the leap to becoming an actual MYM client.

That all changed when JoCo’s owner Teresa Christie and head of sales, Justin Christie attended MYM’s Make The Jump seminar in Dallas last October.

Teresa is JoCo’s marketing manager. Prior to the Make The Jump seminar, she was looking to build a new website for the company. JoCo’s last website was built in November 2014, and was not getting the organic traffic and leads Teresa wanted.

“Our biggest concern was SEO,” Teresa said. “We were paying a substantial amount of money with no results.”

So, how did JoCo go from “on the fence” spectator to “over the moon” MYM client?

Before attending Make The Jump, Teresa had gotten three other bids on a new website. And when it came to website companies, she liked to stay local.

“I tend to do business with marketing companies and website companies in my area,” Teresa said. “I have some apprehension about working with virtual companies.”

So… what made Teresa step outside her comfort zone and choose MYM?

“After spending time with Rich and [COO] Bryan Bauman at Make The Jump, I was impressed with their knowledge, professionalism, and honesty,” Teresa said. “That clinched the deal for me.”

Plus, the price was right. Out of the three other website bids Teresa received, one bid was less than MYM and another was much higher. MYM’s pricing was in the middle.

After demonstrating that we could provide tremendous value for her money and quelling her apprehensions about working with a  virtual marketing company, Teresa signed on as an MYM client.

And so began JoCo’s website-creation process. Here’s a summary:

Creating The Copy

When creating web content for contractors, internet marketing companies need to write copy that’s powerful, passionate, and precise. That’s a given. But it’s also important to get the TONE of each individual client right.

Though we were creating JoCo a new website, Teresa wanted to maintain the branding they had already built. They had a reputation for being a highly professional company that focused on educating the client, rather than going for the immediate sale. Teresa wanted that identity reflected in their new website.

“The content creation process was fantastic,” said Teresa. “[Senior Copywriter] Dave Moffitt was great. He’d write sections of the website, send them to me one by one, and we’d discuss them in detail.”

Because of our highly collaborative content-creation process, we were able to provide JoCo with our renowned powerful MYM copy across their 40+ web pages, while also ensuring it was something that reflected THEIR company, philosophy, and branding.

Overcoming A Design Setback

After Teresa approved the content, we began the design phase of the project. The first design came back about a month later… and missed the mark.

“The colors were off and the design seemed too busy,” Teresa said.

When it comes to websites, these things happen about 10% of the time… even when you’re working with a top-notch marketing company.

But we’re not the kind of company that tells a client to “deal with it” if they don’t like the design. Nope—when a client is dissatisfied, we’re primed and ready to course correct ASAP.

After Teresa told us she was underwhelmed with the first design, we hit “pause” on the website’s creation and hopped on the phone with her.

We discussed everything about the design—what the client liked, what they didn’t like, and what we needed to change. To ensure we delivered the exact result the client wanted, we decided to gather the whole MYM team and had weekly calls with Teresa. We would review what we had done for the week with her to ensure JoCo got the website they envisioned.

When we turned around the second design, JoCo was extremely pleased—not only with the look of the website, but also the overall process.

“The phone calls were a phenomenal experience,” Teresa said. “I’m a perfectionist, so the constant communication saved me a lot of anxiety and produced a very good end result.”

Implementing High-Level SEO Strategy

As I mentioned earlier, Teresa’s biggest priority was boosting JoCo’s search rankings. And she wasn’t thrilled with the SEO strategies that prior internet companies had developed for her.

“With our old marketing company, we didn’t receive much aside from blog and Facebook posts,” Teresa said.

While MYM does blog and Facebook posts too, we also implement dozens of sophisticated SEO strategies to ensure great rankings for our clients.

“MYM has a higher-level SEO strategy and a better feel for the end result than other internet marketing companies I’ve worked with,” Teresa said.

Not to pat ourselves on the back (okay, maybe a little), but it’s true. Our SEO process is exhaustive, and we have some of the best minds in the business on our team. (Click here for a comprehensive list of what our SEO setup involves.)

It’s too early in the SEO process to show you results—SEO can take at least six months to propagate. But because of our comprehensive SEO strategy, we’re confident we’ll have JoCo ranking competitively in no time. (I’ll keep you updated on their SEO progress through MYM’s email newsletter.)


JoCo’s website took about five months from the initial kickoff call to launch. And for Teresa Christie of Johnson County Siding & Windows, working with MYM was an overwhelmingly positive experience.

“Building a website is a tremendous amount of work,” Teresa said. “I appreciate that MYM listened to me and was willing to converse throughout the process.”

Here are other steps we’ve taken or will take in the near future to ensure JoCo’s long-term online marketing success:

  • Implemented Online Reputation Management to build the client’s online reputation
  • Began creating premium customized blog posts to ensure the highest quality SEO-friendly content
  • Will soon install a chat feature on the website to increase lead generation
  • Continue to optimize SEO to improve search rankings

We turned this “longtime listener, first-time caller” into an over-the-moon MYM client with our communication, abilities, and knowledge.

“Working with MYM was a very good experience,” Teresa said. “I would absolutely and highly recommend MYM to contractors looking to build a new website.”

Click here to view Johnson County Siding & Windows’ website.


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MYM Internet Marketing Makeover: Soberg Windows & Doors (Part 2)

crushing the seo competition
Note: Last post, I showed you Part One of the amazing internet marketing transformation we performed for Soberg Windows & Doors.

That email focused on creating a compelling Identity and beautiful website for the company. Today, I’m going to tell you about phase two: SEO.

Here’s the story…

Crushing The SEO Competition

To create a dominating internet presence, a powerful website is only part of the equation. If you’re not performing SEO (Search Engine Optimization), your awesome site is useless.

Prior to joining Monopolize Your Marketplace, Troy had someone else handling his SEO… his ex-wife. And believe it or not, she did a solid job! “She did have us up in the rankings pretty well. Still, it was up and down. Inconsistent.”

That’s no surprise, considering search engines like Google constantly tinker with their search algorithms, making it practically impossible for SEO non-professionals to keep up. When we built Soberg’s new website and took over the contractor’s SEO, it took the normal four or five months to ‘kick in.’ But after that initial start-up period, Troy couldn’t be more thrilled with his SEO.

“With MYM, I’ve seen very, very positive SEO results. I’m pretty much on the first page for all keywords relating to windows and doors in my area. Now we are consistently where we want to be. Monopolize Your Marketplace’s SEO services have definitely helped produce a lot of leads.”

Soberg Windows & Doors SEO Progress Report
As of 10/28/16, 2016, 95% of Soberg’s keywords are in the top 10 on Google,
with many ranking in the coveted first two spots.

Unlike a lot of SEO companies—which tend to provide their clients with poor reporting and slow response—we insist on timely, clear, consistent communication.

“Regarding my SEO, I deal a lot with [MYM Digital Services Director] Katie Colihan. I can’t say enough about her. She is very personable, caring, and interested in what I do. Anything I need with my SEO, boom, she is right on it.”

Maintaining Internet-Marketing Dominance

Whether you’re a contractor in a small rural county or a huge sprawling metropolis, one thing remains constant: In today’s always-online world, you MUST have both a strong Identity and internet presence to succeed.

By powerfully branding Soberg Windows & Doors and getting them to #1 on Google for many of their keywords, we’ve helped the company become the big fish in a relatively small pond.

When people search online for windows and doors in Walworth County, the first link they see on the results page is for Soberg’s website. And when those prospects click through to the company’s site, they’re greeted with a strong Identity that conveys how Soberg is much different—and much BETTER—than the average small-town contractor. Prospects can’t help but fall in love.

In all, the synergy between Soberg’s Identity and SEO has produced great results for Troy and his company. “It took about four months for the SEO to ‘kick in,’ but we are now getting a lot of leads from internet searches and our website.”

On what it’s like being an MYM client, Troy says, “Marketing is tough for small businesses. It can be expensive and there’s so much involved. Monopolize Your Marketplace makes everything easy and has produced very positive results for my company. Becoming one of their clients has definitely paid off.”

Ready To Monopolize YOUR Marketplace?

If you’re interested in knowing more about becoming an MYM client, give us a call at 817-416-4333 or visit our website and use the Live Chat box.


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MYM Internet Marketing Makeover: Soberg Windows & Doors (Part 1)

clear identity sets you out from the crowd
Note: Over the next few posts, I’m going to share an in-depth case study about one of our clients, Soberg Windows & Doors. I’ll show you how we took his internet marketing from “Dud” to “Stud”—and shaped him a powerful, lead-generating online presence—within nine months.

Here’s Part One of the case study, which focuses on creating the client a strong Identity.

sometimes it pays to be the big fish in a small pond
Sometimes it pays to be the big fish in a small pond. Just ask Troy Soberg.

Troy owns Soberg Windows & Doors, a window replacement company located in Walworth County, Wisconsin.

Walworth is a small, scenic rural area about an hour and a half from Chicago. It’s made up mostly of blue-collar folks, and it’s also a popular resort area for people from big cities (like Chicago) who own vacation homes. As a result, Soberg provides windows and doors for houses anywhere from $100K to $5 million.

When the entire county you service has the population of an average-sized U.S. city (a hair above 100,000), reputation is everything.

“In a rural area, the biggest thing to focus on if you’re a contractor is your reputation,” Troy says. “The area we service is made up of a bunch of small towns 15 minutes apart. Word of one bad job spreads like wildfire.”

Contractors in general have a bad reputation. Contractors in small towns are thought of even more poorly—especially by people who live in large metropolitan areas.

“A lot of people who own vacation homes here who are from big cities like Chicago think Wisconsin contractors are a bunch of unreliable idiots who don’t call back, follow through, and lack professionalism,” says Troy.

Prior to joining Monopolize Your Marketplace in 2013, Troy personally created Soberg’s old website and ads.

Since he knew little about marketing, he had trouble communicating that his company was the opposite of the stereotypically unreliable, unprofessional small-town contractor. “I was shooting from the hip. I didn’t know much about marketing, branding, or SEO. I didn’t have a plan. I didn’t know what I was doing or the kind of content I should be creating. And my website wasn’t drawing people in.”

Then Troy discovered Monopolize Your Marketplace

At first, Troy was skeptical of investing in MYM. But Troy knows that to make money, you’ve got to spend money.

“I knew I needed help with my contractor marketing. Initially, I didn’t have the funds to pay for MYM’s services. So I found the money to do it. It has definitely paid off.”

Creating A Powerful Identity

To set Soberg Windows & Doors apart from the competition and help them monopolize their marketplace, we needed to create an Identity that proved the company was not the usual “Chuck in a Truck” contractor so common to the area. So we based his Identity on his immaculate reputation. Here’s a look:

Soberg Window & Door website homepage
Soberg Window & Door’s MYM-built website homepage (above the fold).

Right off the bat, the Identity focuses on how important Troy’s reputation is to him. To show that he puts his money where his money is, we placed numerous links to reviews and customer references throughout the page.

Focusing on Soberg’s reputation has paid off big time—especially with those affluent second-home customers. “Advertising my good reputation goes really far with the second-home market. They’re so impressed by our company and Identity that often they don’t even get estimates from other contractors. The Identity is working very well and people respond to it. Even my competitors say I have a great website!”

Ready To Monopolize YOUR Marketplace?

Next I’ll post Part Two of Soberg’s MYM marketing transformation. That one covers SEO.

In the meantime…

If you’re interested in knowing more about becoming an MYM client, give us a call at 817-416-4333 or visit our website and use the Live Chat box.


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This Is How You All But Eliminate Sit-No-Sales… For Good

Let’s be honest: Sit-no-sales are the worst.

You dedicate the time, resources, and labor hours to go to the prospect’s home. You give the estimate. The prospect seems to be on board…

And then you never hear from them again.


One of the most likely reasons is that the prospect can’t visualize the project. The thought of spending thousands of dollars on something they can’t see, touch, or experience terrifies a lot of homeowners… so much so that some of them back out of their project entirely.

In these instances, you USED to have to decide whether to let the prospect go or relentlessly follow up with them for weeks or more.

Well, you can forget that. Now there’s a way you can rope prospects in for good and get them to say yes DURING the estimate, or almost immediately afterward.

Renoworks Pro is a flat-out amazing design and presentation software that allows you to easily close a lot more jobs at a much higher profit.

No more persistent, time-consuming follow-up. No more shrugging your shoulders and saying, “Oh, well. I’ll close the next job.”

Trust me—this baby is a miracle worker.

Here’s how Renoworks Pro works:

1.    Design: During an estimate, you take a photo of the project area and upload it to the Renoworks Pro program. You then apply product choices directly to the picture from over 250 manufacturer catalogs.

2.    Show: You present homeowners with a stunning presentation of how their home will look before the project starts. You review different materials and options in real time, so they get exactly what they want.

3.    Close: You build trust with customers, get them excited, and put them in a buying mood. They’ll not only be much more likely to say yes… they’ll also be much more likely to spend MORE.

MYM Email - 27_1.png
Renoworks Pro (upper right) creates amazingly realistic and accurate renderings.

Contractors who use Renoworks Pro have reported increasing their close rates by 60%. Not only that, they are effortlessly adding tens of thousands of dollars in upsells that they couldn’t before. If you want to drastically improve your close rates and wave bye-bye to sit-no-sales, you NEED Renoworks Pro. It’s a total game-changer.

Learn more about Renoworks Pro by clicking here. When you fill out the contact form on the page, Renoworks will give you an MYM-exclusive discount: 10% off a one-year Renoworks Pro subscription, or your first month free if you open a month-to-month account (a $99 value). They’re nice like that.

Have a great day!




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