If you’re serious about getting to $10MM, you’re going to have to Master internet marketing.
That’s Master, with a capital M.
Like Steph Curry is the Master of the 3-point shot.
But honestly, most remodelers are more like a fat kid hoisting 3’s in his driveway. They’re just not very good at internet marketing
But Mastery is non-negotiable—if you want to get to $10MM. Here’s why:
1. Every lead you ever get from any source is going to check out your website. All of them. And if you’re not careful, your website will scare them off—without you even knowing it.
2. There are a TON of prospects wandering around the internet just waiting to be captured by you… or somebody else who is better at doing so.
To learn more about the Make The Jump Event click here.
In terms of websites: yours MUST be fresh, clean, and current. It has to turn LOOKERS into BUYERS. You have to build a case for why you’re different and better than your competitors. You have to show them plenty of evidence. You have to be convincing.
Especially considering your prices are going to be 50% to 150% higher than your competitors.
Fat kid in the driveway isn’t going to cut it.
Want to see what your website SHOULD look like? Click here, here, here, or here.
If you want to learn more about what goes into a great website, watch this webinar.
Now let’s shift gears and talk about SEO & PPC.
These are two of the least understood weapons in the remodeler’s toolkits—because sellers of SEO & PPC have been ripping remodelers off for well over a decade now.
Everyone has stories of failure and doom. And most of them are true. You do have to be careful when wading into these waters.
But flushing SEO & PPC down the toilet because some company ripped you off makes no more sense than homeowners flushing remodeling down the toilet because contractors have a bad reputation.
Get over it—there are hundreds and hundreds of leads just WAITING to be captured.
Obviously, you have to have a killer website or else the prospects that land on your site are going to draw the natural conclusion that you suck. Airball.
But beyond that, what are the rules? How does it work? What should you do?
For SEO, it’s simple. You have to add TONS and TONS and TONS of relevant, interesting, and well-written content and add it to your site.
Every. Single. Month.
Content can mean articles, blog posts, videos, geographic-specific pages, product-specific pages, case studies, project photos, online reviews—just to name a few.
Google sees all that stuff and rates you higher than your competitors who don’t put in the time and effort to do so. It’s just that simple.
But still, most SEO companies try to shortcut the process. The key words above were “relevant, interesting, and well-written.” Most companies settle for poorly written, irrelevant, and uninteresting.
Fat kid hoisting 3’s in the driveway.
And they wonder why Google keeps crucifying them.
SEO to the level you need to get to $10MM is going to cost you about $1,200 to $3,000 a month—and it strictly depends on how aggressive and good your competitors are (at SEO).
Most of our clients are on a $1,200 a month plan and are riding first page (and many #1) rankings… and rising. A few of our clients pay double that because they are in super competitive markets, or they have a few really bad reviews that we have to bury. (note: bad reviews does NOT necessarily mean they are a bad company. It often means that some idiot jack-wagon has a vendetta against them. You also need to actively manage your online reputation and reviews).
Not doing SEO is not an option. It’s 100% mandatory.
But what about PPC?
To be a $10MM company, you’re going to want to Master this one as well.
To learn more about the Make The Jump Event click here.
Google recently changed the way its search results look. The top FOUR spots are now ads, then a map, and then the “organic” (SEO) results.
Take a look:
Let me give you the short course on PPC, then give you some links to read more if you want.
PPC providers are worse than the SEO guys. There are a TON of them that have ZERO clue what they are doing. Most of them are simply taking your money and putting it on an online automated bidding platform that takes a huge chunk of the money you paid to use. You never know this except when you get crappy results. I want to emphasize—they literally have no idea what they are doing. None.
Fat kid in the driveway trying to shoot a medicine ball.
The few that don’t use an automated system have SOME clue, but almost always are generating fewer leads than you should be getting.
To get to $10MM, you have to find a great PPC company, then once you’re satisfied they’re good, SPEND AS MUCH MONEY AS POSSIBLE WITH THEM!
Why? Because every dollar they spend is going to bring you leads.
But not just leads. Leads from the people who are actively trying to find somebody to buy from!!!!
Once you have a great website and you’ve Mastered SEO & PPC, you’re ready to talk about MEDIA advertising. Radio and TV.
And radio and TV is what is going to make you a millionaire.
Next post, I’ll explain how.
Happy Marketing! For info about the upcoming 2-day seminar, click here.
P.S. Here’s a great webinar I did on SEO & PPC called “The No BS Webinar On SEO & PPC”
Click here to read more posts in my “Make The Jump” series:
© 2017, Rich Harshaw. All rights reserved.
