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How we generated 49 PPC leads for a client right out of the gate

 

Here are more hot-off-the-presses results for a No-Risk PPC client.

This is particular client is a window company in the western part of the country. From 2/25 to 3/24, we generated 49 PPC leads for the client for an average cost per lead (CPL) of $176.16.

Most home improvement companies would kill for this kind of CPL. But here’s what makes it all the more impressive:

  1. Window replacement is about as cutthroat as you can get in the home improvement industry.
  2. This client’s service area is HYPER competitive. You can’t walk 10 steps without running face-first into a window company.
  3. We launched this client’s campaign on 2/10/18. The campaign is basically still in its infancy. (It’s even still got that fresh “newborn” smell.)

 

Pictured, right: The client’s campaign.

Let me show you a few of the leads that came through during this period. These images come from the client’s No-Risk PPC report. I’ve removed all identifying info.

Lead 1: As Simple As You Can Get

  • Date: 2-26-18
  • Time: 9:27pm
  • Lead Type: Online Chat

Lead 2: Needs Replacement Windows ASAP

  • Date: 3-18-18
  • Time: 11:07am
  • Lead Type: Online Chat

Lead 3: Wants Window Quote Quickly

  • Date: 3-24-18
  • Time: 5:27pm
  • Lead Type: Online Chat

Of course, not everyone who clicks on your PPC ad is a lead. Here’s an example of a non-lead that came through this client’s PPC campaign:

The client doesn’t repair glass. But you’re going to get these types of inquiries from time to time. It’s the nature of PPC.

Where we differ from most PPC providers is that we don’t count this as a lead.

If someone contacts you for a service you don’t provide or from outside your area, you don’t get charged for it. Period.

This is one of the advantages of tracking calls and chats that come from a client’s PPC campaign. Everything is transparent. Everything is accounted for. Everything is 100% accurate.

Discover how No-Risk PPC can help your specific business by…

  1. Sending an email to noriskppc@mymonline.com.
  2. Visiting the No-Risk PPC page and filling out the form.

Thanks!

-Rich

© 2018, Rich Harshaw. All rights reserved.

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