58 Sample Facebook Posts For Remodelers In 10 Categories

Last week I posted two articles about social media for contractors—first a set of tips to get you started, then a list of blunders to avoid. In both posts I encouraged you, above all else, to keep your posts interesting, engaging, and entertaining. I also encouraged you to systematize and calendar your posts to you are always prepared at least two weeks in advance.

So today we’re going to take this all to the next logical level by creating sample posts in multiple categories; these posts could then be calendared out in whatever frequency and interval you want.

But before we get started, just a couple of notes: 1) these are SAMPLE posts; use them for inspiration, not verbatim; 2) these posts will be written for multiple kinds of remodeling companies… don’t be confused that a post that talks about window replacement is followed by one touting kitchens.

The idea is to write multiple posts in multiple categories, then create a schedule that mixes them up and keeps the type of post fresh.

Okay, here we go! These categories are not in any particular order.

Category 1: Quotes – You know, quotes! The quotes you post should be consistent with the image you want to portray. Find quotes that suit your identity, your personality, your products, and your mood.

• Service, quality, or low price: pick any two.
• I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed. –Michael Jordan
• Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do, so throw off the bowlines, sail away from safe harbor, catch the trade winds in your sails. Explore, Dream, Discover. –Mark Twain
• People often say that motivation doesn’t last. Well, neither does bathing. That’s why we recommend it daily. –Zig Ziglar
• When I was 5 years old, my mother always told me that happiness was the key to life. When I went to school, they asked me what I wanted to be when I grew up. I wrote down ‘happy’. They told me I didn’t understand the assignment, and I told them they didn’t understand life. –John Lennon
• Fall seven times and stand up eight. –Japanese Proverb
• What’s money? A man is a success if he gets up in the morning and goes to bed at night and in between does what he wants to do. –Bob Dylan

Category 2: Customer Success – You’ve got customers, right? And you do good work for them and make them happy, right? Well… show and tell about your great customer experiences!

• We just finished the Johnson’s kitchen remodel; this was one of the most technically challenging projects we’ve ever attempted—we had to use all four of our master craftsmen. Check out the photos and let us know if you like it!
• It’s not for everyone! This is one of the most colorful kitchens we’ve ever created… nothing dull and boring and typical going on here. Do you have the nerve to go BOLD!?!
• 14 windows installed in one day! It took two crews and 54 man hours, but the Simms’s home is now energy efficient, safe, and beautiful!
• The Davis’ new roof LOOKS like a regular roof; but it’s guaranteed to last 50 years, no exceptions. The secret is superior material and strictly “by the book” installation.
• The Guymons wanted a bathroom that LOOKS like stone and tile, but lasts longer and cost a lot less. This entire project came in under $9,000. What do you think—does it look like real stone and tile?
• We just installed our 1,000th window, and Mark & Debbie Hunsaker got their entire job for FREE! Check out the details and pictures!
• What are the best home improvement shows on TV? Click here to see the top 19…

Category 3: News-Oriented – Keep an eye out (or a Google alert!) for anything in the news that’s related to home improvement or remodeling… then report it to your fans. You are basically acting as a curator for relevant information.

• Another home improvement scam BUSTED! Be careful… unfortunately this kind of thing is more common than you think: Read the article here.
• Can your marriage survive a remodeling project? The stress and emotion tied to remodeling can be a minefield. Read the full article here.
• Want to get discounts on home improvement projects? Channel 13 ran a story last night about how to find DIY remodeling materials at a discount. Watch it here.
• Wondering what a home improvement project will look like BEFORE you spend the money? Lowe’s has new “Holoroom” technology to let you do just that. See it here.

Category 4: How To – Everyone wants to know how to do stuff… so your job is to figure out what kind of stuff would be interesting to teach them… then give write an article on your blog that you post about on Facebook.

• How to choose the perfect cabinets for your new kitchen.
• How to set a realistic budget for a kitchen remodeling project.
• How to tell how if new windows will REALLY save you money on your energy bills…
• How to save money on your energy bills without turning off the lights and without becoming an “energy miser.”
• How to build a sunroom that won’t cook you in the 100 degree Texas summer heat.
• How to destroy the value of your home with the wrong siding.
• How to drive your marriage to divorce by choosing the wrong remodeling company…

Category 5: Numbered Lists – You know how you see those numbered lists all over the internet? “10 Child Stars From The 80’s Who Are In Drug Rehab” or “12 Places You Must Visit In Europe Before You Die” The reason they’re so darn popular is they are easy to write and fun to read. So make some lists, write some articles for your blog, and post away!

• 7 home improvement scams that you won’t recognize until it’s too late.
• 9 different kinds of siding—which one is best for your home?
• 14 things to look for when hiring a remodeler… read our “Contractor Code of Ethics”
• 5 “before and after” kitchen remodeling photos—vote for your favorite.
• 8 inexpensive kitchen upgrades you can do to avoid the cost and hassle of a full remodel
• 4 ways to save money on bathroom remodeling including 3 things you can do yourself.

Category 6: Time of Day/Week-Related – Besides being interested in home improvement, your fans and customers are also interested in…. life in general! Help them out by giving them tips and inside info about places to go, things to do, and activities to participate in.

• We’ll be participating in the Leukemia Foundation 5K run tomorrow at Bicentennial Park in East Ridge. The entry fee is $35 and includes a t-shirt, snacks, and a chance to win a Ford F150 pickup truck. Read more about here. (link)
• Just had the most amazing Pepper Steak and Mushrooms at Ling & Louie’s… RUN, don’t walk, to try this outstanding dish. The secret is they use Filet Mignon instead of strip steak like most Asian restaurants. (link)
• How To Train A Dragon 2 was a fun movie with stunning special effects. Highly recommended. Read a full review here. (link)
• It’s Friday night! If you don’t have plans, we’ve got 5 fun things to try in Fort Worth that you may not have heard of before… including a dueling piano bar, a 5-man improv comedy show, and a music show you won’t forget. (link)
• Did you know that Yogurtland offers 3 ounces for free on Mondays? Head over there tonight and treat yourself—you deserve it!

Category 7: Giveaways & Contests – Who doesn’t love winning free stuff? Contests and giveaways are a great way to get people to interact with your Facebook posts. Some examples:

• Guess how much this bathroom remodeling job cost within $100 and we’ll give you a $100 gift card to Chili’s. Hint: It’s probably a lot less than you think! First 3 who get it right only… hurry!
• It’s almost time! Every year, whoever buys the 1,000th window of the year from us gets their entire order for FREE! We don’t announce the winner until it’s time to pay the bill, so no cheating! Right now we’ve sold more than 700 but less than 900 windows… anyone you know need windows?
• We’ve got 5 pairs of Rangers Tickets to tonight’s game vs. the Angels. Just comment on this post with your name and email and we’ll get you the tickets.
• March Remodeling Madness! Vote on which one of our 64 all-time best remodeling jobs is your favorite… Today’s bracket: Kitchens. (link)
• We’re giving away $250 worth of fireworks for the 4th of July! Write a comment on the topic of “my dream remodeling project” to enter the contest. The winner will be chosen on July 1st.

Category 8: Offers – Use offers sparingly—you don’t want your social media feed to be perceived as just another chance to sell people something. But every 10 to 20 posts, give your fans an offer.

• July Facebook special: Buy any 5 windows, get the 6th one free. Click here for details (link).
• Thinking about remodeling but not sure if the timing is right? Here’s a “toe in the water” offer… For the first 10 who request it, we’ll do our $995 consultation and PRELIMINARY PLANNING MEETING for free. We’ll evaluate your needs and wants, sketch out rough plans, estimate a ballpark budget, and bind the results in a 15-page “dream remodel” project book. Feel free to share with your friends.
• Appliance Upgrade Event! During the month of February, we’ll automatically upgrade all appliances in your full kitchen remodel to premium Sub-Zero and Bosch for the price of regular appliances. See our site for details (link).
• Today only! Set an appointment to talk about your window, siding, roofing, or deck needs and we’ll give you a $100 gift card to Ruth’s Chris steak house. Feel free to share this offer with your friends (link to site).

Category 9: Jokes – People are more likely to buy from you if they’re in a good mood. Post the occasional joke to lighten things up. You don’t have to be Jerry Seinfeld–just a good, clean rib-tickler is enough. A few examples…

• Joke of the week: At a motivational seminar 3 men are asked to come up to the stage. They are all asked, “When you are in your casket and friends and family are mourning upon you, what would you like to hear them say about you? The first guy says, “I would like to hear them say that I was the great doctor of my time, and a great family man.” The second guy says, “I would like to hear that I was a wonderful husband and school teacher who made a huge difference in our children of tomorrow.” The last guy replies, “I would like to hear them say…… LOOK!!! HE’S MOVING!!!!!” (source)
• A doctor says to his patient, “I have bad news and worse news”.
  “Oh dear, what’s the bad news?” asks the patient.
  The doctor replies, “You only have 24 hours to live.”
  That’s terrible,” said the patient. “How can the news possibly be worse?”
  The doctor replies, “I’ve been trying to contact you since yesterday.” (source)
• Just google “good clean jokes” and you’ll find a ton….

Category 10: Ponderables – People love weird, random, interesting information. Quirky “head scratchers” are a good way to capture someone’s attention.

• Can vegetarians eat animal crackers?
• Why is it that rain drops but snow falls?
• Why is “abbreviated” such a long word?
• Is it OK to use the AM radio after noon?
• Why isn’t there a mouse-flavored cat food?
• Why isn’t phonetic spelled the way it sounds?
• What was the best thing before sliced bread?
• How do you tell when you’re out of invisible ink?
• Why do people like to pop bubble wrap so much?
• If the #2 pencil is the most popular, why is it still #2?

There you have it! Just do a little research, a little pondering, a little thinking… and you’ll have plenty of content before you know it. Remember, the key it to think it all out in advance, so you have a plan. The worst thing you can do is try to “wing it” with social media. Do you have other ideas? Other categories? Let me know in the comments section to this post!

© 2014 – 2016, Rich Harshaw. All rights reserved.