Believe it or not, when it comes to PPC for Remodelers (or any business, really)…
…Bidding on a competitor’s name for your PPC campaign is not only kosher, but it’s also highly effective.
That’s what one of our clients recently discovered.
Here’s the story…
This client was dead set against anything and everything PPC.
His opinion was that it cost too much, it didn’t work, organic leads were better, and all the typical stuff the chorus of PPC skeptics repeat over and over.
One day, the client calls our Digital Services Director and says his competitor is getting way more leads than he is. He wanted to know why this was, and what MYM could do about it.
One quick Google search of our client’s company name is all it took to discover the problem…
His competitor was doing PPC… and bidding on our client’s name!
When we told our client the news, smoke poured out of his ears.
He wanted to know how the heck a competitor using his company’s name against him was fair practice.
After we explained it’s 100% white hat to bid on competitors’ names—and that it’s actually common—his blood pressure came back down to ordinary human levels. That’s when he realized he had to give PPC a shot.
Here’s what happened…
We launched the client’s PPC campaign on August 9th, 2016 with a monthly spend of around $3,000.
Our first step was to stop our client from hemorrhaging internet leads to his competitor.
We bid on our client’s name in an attempt to strong-arm his competitor’s PPC ads out of our client’s staked internet turf.
And it worked.
Shortly after we launched the client’s PPC campaign, his competitor’s PPC ads disappeared when you searched our client’s name. Our client’s PPC ads took their place.
Moral of the story: While it might seem like a waste of money to bid on your own name, it’s sometimes necessary to keep YOUR leads in YOUR wheelhouse. (Plus, it’s usually cheap.)
But using PPC to “play defense” against our client’s competitor was only a small part of the plan.
After we vanquished our client’s PPC opponent, the next step was to unleash an all-out PPC onslaught to get leads… lots and lots of leads.
Mission: Stunningly Successful.
Within 60 days of launching the client’s PPC campaign, we’ve delivered him 42 juicy leads for a dirt-cheap cost of $161.13 per lead.
Here’s a look:
And guess what?
As of today, the client’s cost per lead continues to trend down, while the number of leads pouring in goes up.
Yeah… it’s safe to say this client has changed his tune about PPC.
Here’s the takeaway…
You may be a PPC “Doubting Thomas.” But I guarantee you are nowhere near as cynical as this client was before we converted him into a “True Believer” in the power of PPC for Remodelers.
Honestly, the same is true for ALL remodelers. Exterior Remodelers, Painting Contractors, Siding Installation Companies, Window Replacement Companies, Interior Remodelers, …. I could go on and on.
For us to achieve this level of PPC success for you, though, you have to listen to exactly what we say.
- When we crunch the numbers for your PPC budget and tell you how much to spend, that’s how much you should spend.
- When we tell you that you’re missing too many calls during business hours, you better have someone manning your phones to take those hot-and-ready-to-go PPC leads that call you.
- When we review your missed opportunities with you (we record your phone calls and online chats, so you can see and fix your issues), take our advice for improvement.
Follow those simple instructions, and I guarantee—yes, GUARANTEE—MYM PPC will make you money.
It has for every single one of our PPC clients who play by the MYM rulebook.
Here’s a more complete picture on how our PPC delivers droves of cash-in-hand leads to your doorstep.
P.S. Here is a webinar I held in which I destroy everything you THINK you know about PPC, and why you’re getting screwed if you aren’t doing it the right way. She’s a long one, clocking in at 1 hour and 17 minutes. So if you only have a precious few minutes to spare, watch from 8:07 to 16:00 for a quick breakdown of why PPC is essential, and the three biggest reasons most contractors screw it up.
© 2016, Rich Harshaw. All rights reserved.