When it comes to ranking on Google, patience is an agonizing virtue.
Even when you do everything right with SEO, it can still take months just to START seeing a positive trend in your rankings.
But if you can endure the long and painful wait, you’ll be richly rewarded.
Case in point…
We recently saw some VERY strong upward ranking trends for our client Zen Windows Des Moines.
Zen Windows Des Moines opened in September 2016. Prior to working with MYM, they had no website. They had only a bio page on the main Zen Windows website and a Facebook account. We had to build their online presence from the ground up.
That makes the rankings I’m about to show you extra impressive.
Between April 24th and May 23rd (our SEO reporting period for the month), almost every one of their keywords improved in ranking. Some jumped as many as 80 to 99 spots!
The most dramatic improvement was for the keyword “casement window Des Moines.” Just a month ago, Zen Windows Des Moines was nowhere to be found on Google for this keyword. Now, they’re…
The 1st ad you see in PPC
#3 in the Google Local Pack (under the map)
#22 in the organic listings for their blog (yes, the blog!)
#20 in the organic listings for Super Pages (one of the business listings we manage for clients)
And like I said, it’s not just “casement windows Des Moines” that has improved. Keyword results are up across the board (keywords blurred for client privacy):
The rest of Zen Windows’ sweet rankings: page 1
The rest of Zen Windows’ sweet rankings: page 2
A few takeaways from these rankings if you’re a contractor:
- Your blog is really important for SEO.
- Your business listings are really important for SEO.
- Landing a spot on the Google Local Pack is HUGE for getting leads.
- PPC is a great for “skipping ahead of the line” and claiming real estate at the very top of page one.
- Once your SEO “gains traction” in Google’s rankings—and you remain steadfast in your commitment to the optimization process—you’ll start to experience more and more amazing results every month.
Remember: These rankings for Zen Windows Des Moines are after only three and a half months… and with zero prior SEO “foundation” to work from.
While results vary from client to client, this case study reveals how quickly our clients can gain SEO traction when they begin working with MYM.
I’ll keep you posted on Zen Windows Des Moines’ progress in future emails; there are sure to be bigger and better SEO results in the coming months.
In the meantime, head over to MYM’s SEO page for details about our SEO services and pricing. Also take advantage of our free Lead Generation Audit to see where your website is ranking on Google right now.
P.S. Did you know 92% of consumers read online reviews before contacting a contractor? Next post, I’ll reveal why it’s good business to respond to your online reviews—good AND bad. I’ll even provide the blueprint on EXACTLY what to say.
© 2017, Rich Harshaw. All rights reserved.