One of the biggest reasons contractors hate PPC is the monthly ad budgeting.

Why? Well…

To come up with a proper monthly ad spend budget (i.e., an ad budget that will actually produce leads), you have to consider factors like…

• What keywords to bid on. (Ugh…)
• The quality scores—and costs—of those keywords. (Bleh…)
• Impression share. (What IS that, anyway?)
• Amount lost to ad rank. (Seriously?) 
• Return on ad spend. (How is that done?!)
• Cost-to-click ratio. (Too much math!)

Basically… a bunch of extremely technical stuff you don’t have time for and only PPC pros actually understand.

(I won’t even get into actually CREATING pay-per-click ads that make prospects want to click on them. That’ll come in a few weeks.

But determining your budget isn’t even the worst part.

What IS?

How quick and easy you can blow through an entire month’s budget well before the month is up.

Here’s the deal: If a PPC campaign is not PERFECTLY optimized, you can wind up spending your entire month’s ad budget (whether it’s $3K or $30K) in a week or two.

The remainder of the month?

You’re done.

Finished.

Toast.

You’re riding the pine while your competitors are still in the game, running up the score on you.

The takeaway?

A well-calibrated and appropriately-budgeted PPC campaign will bring droves of leads to your doorstep. But optimizing a campaign to those levels is about as fun as a root canal.

Sans anesthesia.

Open up (your wallet).

When MYM sat down to develop No-Risk PPC, we recognized ad budgets were a gigantic pain point for contractors with pay per click. And it was one of the biggest issues we wanted to fix.

The outcome?

We didn’t “fix” the PPC ad budget problem—we simply eliminated ad budgets!

That’s right. We’ve created a PPC program that requires you to spend precisely $0.00 on a monthly ad budgets.

Literally all you do is tell us how many leads you want. We take care of ALL the technical stuff and number crunching. Then we deliver the leads to your doorstep.

No budget necessary.

How are we the only PPC company in the universe (to my knowledge) that requires no ad spend from its clients? How could that possibly work?

I can’t share ALL the details.

Needless to say, our competitors would jump at the chance to steal our “Secret Sauce.”

All I can tell you is that we’ve got contractor-related PPC down to a hard science. Our crack crew of PPC experts has more experience and knowledge than ANYONE else when it comes to generating remodeling pay-per-click leads. Period.

As a result, we’ve developed a system other PPC providers would give their left legs for a peek at.

Fortunately, our proprietary PPC program is tucked away in an underground vault, guarded by former Hells Angels and their pet Rottweilers.

(Not really. But I am considering it.)

Most importantly, our budget-free PPC system WORKS.

Here are a few hot-off-the-presses results for No-Risk PPC clients:

Client One (Roofer)—14 leads; $145.83 per lead

Sample Chat Leads:

Client Two (Windows)—28 leads; $146.28 per lead

Sample Chat Leads:

If you’re looking to generate tons of high-quality internet leads—without the stress of risking your hard-earned money—fill out the form on the official No-Risk PPC page.

Thanks!

-Rich

P.S. Don’t you hate it when you feel like you’ve landed a job… only to have another contractor underbid you and steal the job from under your nose? If you have a problem with contractors undercutting you, the next blog post is for you. I’ll tell you how to quash the “low ballers” who pilfer your customers.

© 2018, Rich Harshaw. All rights reserved.