There are two reasons remodeling PPC leads are easier to close than a kid in a candy shop.
Reason One: PPC leads often want to get started A-S-A-Now.
The type of folks who click on PPC ads typically want to get started immediately or in the very near future. They’ve got money burning a hole in their pocket. And they’re looking to YOU to take that cash off their hands.
Need proof?
According to industry statistics, paid ads get 65% of all clicks for “high-commercial intent” searches. In other words, the folks looking to buy a product or service—not “looky-lous.”
Not only that, but research also shows people who click on paid ads are 50% more likely to buy than people who click on organic results.
Reason Two: PPC leads are hyper-targeted.
PPC isn’t a “spray and pray” marketing method like direct mail or media advertising.
When you send out postcards or run a radio ad, you’re reaching a TON of people in hopes of snagging a relative few who need your services at that moment.
PPC is the opposite.
If your PPC campaign is optimized correctly, nearly every single person who clicks on your PPC ad is in your service area and currently in market for what you offer. (Let’s be real—someone who finds your website through PPC probably isn’t looking for a new dishwasher.)
In a nutshell: PPC leads have a remodeling “sweet tooth.” And they’re looking to YOU to satisfy their cravings.
But I don’t want you to think I’m whistling Dixie over here.
Below are a bunch of real examples of how eager PPC leads are when they contact you.
These examples come from transcribed chats for various No-Risk PPC clients. I’ve removed all identifying information to protect our clients’ and their customers’ security.
I could show you more until what you’re reading is the new Guinness record holder for World’s Longest Email. But you get the picture.
Getting these kinds of clamoring pay-per-click prospects contacting you assumes, of course, that you can an effective PPC “funnel.”
What do I mean?
Think of PPC as a hiking trail. People interested in your services are the tour group. And you (and, by extension, your PPC funnel) are their guide.
The start of the “trail” is when someone sees your PPC ad. The end is when that person contacts you about your services.
Your job is to lead your tour group down the PPC “path”—making sure they don’t get lost at any point along the way—to the end of the trail.
On Monday, I’ll reveal these “paths” to you, so you can maximize your PPC lead generation.
Stay tuned.
-Rich
P.S. If you don’t want to worry about any of the PPC stuff yourself—and just want to make some extra sales FAST—head over to the No-Risk PPC page. Fill out the form on the right side of the page, and let us know how we can help. Thanks!
© 2018, Rich Harshaw. All rights reserved.
