One of the quickest and most surefire ways to boost your SEO is—DUN DUN DUUUUN!—videos.

I know, I know. Writing a blog post once a month is hard enough. Who has time to create and post videos on a regular basis?

Before you throw this idea in your brain’s Recycle Bin and press “Delete,” consider this: Videos now show up in 70% of the top 100 results across all searches.

Basically, videos are to Google what candy is to kids; Google gobbles them up with the fervor of a 10-year-old on Halloween.

Here’s the good news. You don’t have to be the next Steven Spielberg to create videos that search engines go gaga over.

The kinds of videos I’m talking about are geared specifically toward boosting your SEO. They don’t have to be big-budget productions that eat up a ton of your time; they could be something as simple as product demonstrations and customer testimonials. This blog entry I wrote gives you some ideas for simple yet powerful, SEO-friendly videos.

Trust me, even simple videos can be a HUGE boost for your SEO efforts.  Here are three reasons why:

1. Ensures your website is crawled and indexed consistently: Google tends to crawl websites more often when the sites frequently add new content. If Google always finds fresh and relevant content—like videos—when it crawls your website, it will put your website in a higher spot in its index.
2. Keeps visitors on your site (lower bounce rate): People have loved watching “moving pictures” since that wacky A Trip To The Moon movie was made in 1902. The reason is that 90% of communication is visual—it’s biologically hardwired in us to be fascinated by videos. That’s why videos keep people on your website longer and reduce your bounce rate (which has been shown to increase a website’s ranking).
3. Helps off-page SEO: When you optimize your website’s videos for sites like YouTube (tags, keywords, descriptions, transcriptions, and so on), you bolster your search engine rankings by building links to your site. Also, consider that Google owns YouTube. Do you think Google might show a tiny bit more favoritism toward YouTube-optimized videos than non-YouTube-optimized videos? Gee, I wonder….

If you don’t have the time or inclination to create your own videos, but you want the hearty piece of SEO pie it dishes up, we’ve got you covered.

Our SEO package includes one video (script and production) per month. These videos are loaded with keyword-rich content and coding that is 100% geared toward boosting your search engine rankings.

Click here for an example of our SEO videos in action. They are deceptively simple on the surface. But underneath the modest exterior lies a smorgasbord of SEO-skyrocketing mechanisms.

Are you curious to know if your SEO as a whole is the equivalent of a Hollywood blockbuster… or a straight-to-DVD dud? Click here for a free SEO audit, and we’ll tell you if Google thinks you’re “red-carpet worthy.”

We’ll perform an extensive analysis of your keywords, your on-page SEO, and your off-page SEO—basically, all of the mission-critical elements that Google and other search engines look for when they decide which websites get the top search engine spots.

Get to it!

-Rich

P.S. If you want high-end videos with amazing production values, we can help with that too. We provide massively engaging videos, TV commercials, and whiteboard-style Explainer Videos. Putting these bad boys on your website will not only boost your SEO, but they’ll also significantly augment your website’s professionalism and credibility.

© 2016, Rich Harshaw. All rights reserved.