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Can A Small Remodeling Company Like Mine Really Participate In Branding?

Think Branding Is Only For Giant Companies That Everyone Already Knows? Think Again.

Think Branding Is Only For Giant Companies That Everyone Already Knows? Think Again.

Yes! In Fact, If You Don’t, You’re Killing Your Future Sales.

Contractor Marketing Quick Tips: Branding

By Rich Harshaw

Note: This article is part of Monopolize Your Marketplace’s ongoing “Marketing Quick Tips” series. This information is not meant to be comprehensive; it’s simply meant to give you some quick ideas on the topic.

When most people think of branding, they think of huge corporations with internationally known brands like Nike, McDonald’s, Apple, Mercedes, and so forth. So the temptation is to assume that to “brand” your company, you have to behave, marketing-wise, like those guys—which includes spending millions of dollars on every kind of advertising and marketing imaginable.

Clearly, dumping millions of dollars on advertising isn’t a viable strategy for most local contractors… but the good news is that you don’t have to behave like a Fortune 500 company to effectively brand your company in the local marketplace. It’s much simpler than you might expect.
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