Yes! In Fact, If You Don’t, You’re Killing Your Future Sales.
Contractor Marketing Quick Tips: Branding
By Rich Harshaw
When most people think of branding, they think of huge corporations with internationally known brands like Nike, McDonald’s, Apple, Mercedes, and so forth. So the temptation is to assume that to “brand” your company, you have to behave, marketing-wise, like those guys—which includes spending millions of dollars on every kind of advertising and marketing imaginable.
Clearly, dumping millions of dollars on advertising isn’t a viable strategy for most local contractors… but the good news is that you don’t have to behave like a Fortune 500 company to effectively brand your company in the local marketplace. It’s much simpler than you might expect.
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