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The Warranty Everyone Laughs At…

People Laugh And Mock When I Mention This Warranty In Contractor Marketing Seminars... But I'm Serious As A Heart Attack

People Laugh And Mock When I Mention This Warranty In Contractor Marketing Seminars... But I'm Serious As A Heart Attack

But The Effect It Has On Your Customers Is No Joke.

One Of The Best Ways I’ve Seen To Prove Your Trustworthiness.

By Rich Harshaw

Public speaking is widely considered to be a nerve-wracking experience. The reason has very little to do with the actual speaking; I think it’s the potential negative reaction from the audience we tend to fear. Negative reactions could range from boredom to heckling to cartoonish tomato throwing.

But the most dreaded—and humiliating—negative reaction of all has to be laughing.

Not “you just told a joke or a funny story and I’m laughing with you” laughing. I’m talking about “I’m laughing at you because I can’t believe I showed up here today to listen to somebody spout such garbage” laughing.

Which is the kind I always get in contractor marketing seminars with remodelers when I recommend they offer their customers a 100% money-back guarantee.

(insert your laughter here)

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