You Think They’re Not Interested, But They’re Actually Just Busy.
About 6 or 7 years ago, I was driving home from work one day and trying to figure out what to do with my kids.
It was nearing the end of October, and it was getting to be that time of year where it would be dark by 5 or 5:30… and it was starting to get cold outside. For the sanity of both my wife and myself, we needed to find something to keep them occupied in the evenings.
Lifetime Fitness.
It just popped into my mind. I pulled a U-turn at the next stoplight and drove straight to the exercise mega-complex known for as much for its family-friendly facilities as its gargantuan size. Read More
This Guy’s Marketing Works So Well He’s Famous—And One Of The Biggest Remodelers In The Country.
The Good News: It’s Not Your Fault.
The Bad News: It’s Imperative That You Overcome This Weakness.
By Rich Harshaw
I’ve met exactly one marketing genius in the remodeling industry since I began specializing in contractor marketing in 2005.
His name is Brian Elias, the charismatic owner of Hanson’s Windows in Detroit. He’s built an impressive business somewhere in the neighborhood of $70 million a year—not by having better products or service than everyone else—but by lapping the field in marketing.
I had breakfast with Bryan a couple years ago at a hole-in-the-wall diner near his office. What impressed me most was not Brian’s grand plans (he has many) or his mountains of success (ditto); what caught me totally off guard was how everyone in that diner reacted to him.
This window salesman-turned-TV-star had the entire diner craning their necks, pointing fingers, and whispering, “It’s that guy from TV,” in hushed tones. The waitress was clearly star-struck: After asking for his autograph (no kidding), she requested a picture with him so she could text it to her daughter. The commotion was about on par with what you’d expect from say, Neil Diamond or Chevy Chase. Read More
Please enjoy this video of yesterday’s unique, fun, and idea generating webinar, Guerrilla Marketing!
Please take a moment to reach out to our sponsors and thank them for bringing this kind of quality content to you: Marketsharp, Qualified Remodeler Magazine, Bathwraps by Liners Direct, Guild Quality, and Gutter Covers International. Read More
Believe It Or Not, Sometimes Using Contractor Marketing To Tell People How Much You Suck Will Actually Make Them Call.
NOBODY CARES.
How We Rewrote An Advertorial So People Were Interested
Enough To Read It, Believe It, And Take Action On It.
Written by Rich Harshaw
Note: This article is part of Monopolize Your Marketplace’s ongoing “Client Success” series. All of the information is real and current; please respect the privacy of the companies mentioned; they don’t want to be overwhelmed with questions and comments.
Sometimes I feel like one of those doctors who has to deliver bad news to nervous families in waiting rooms.
In this case, the bad news was delivered to client Steve Rennenkamp, who had just been awarded the BBB’s coveted “Torch Award” for the second time. As you’re probably aware, this is a pretty big deal—they don’t just hand out these awards to anyone. They are earned, which is why Steve wanted to use it in his contractor marketing efforts. So to capitalize on his second award in four years, Steve wrote an advertorial (newspaper ad that looks like an article) talking about his achievement. Read More
