Filtering Posts by Topic: PPC

(Why We Now Have A 100-Client Limit)

Let me tell you the story of why, up until about a year-and-a-half ago, some contractors wanted to put a power drill to my head.

In 2011, MYM transitioned from a marketing training company to a marketing services company. And though our company radically changed, our mindset didn’t.

I’ll explain.

When you’re providing training, the number of customers you have doesn’t really matter. You can hold a training webinar with 700 people just as easily as you can with 7 people. We could handle a limitless number of customers with a bare-bones staff, which is what we did.

In what I can only crudely describe as a total “brain fart,” we retained that same philosophy when we shifted to service fulfillment.

Providing training and providing services? Turns out, they are two completely different animals. (Who would have thought?)

Long story short: When we began building websites, creating advertising, and doing SEO/PPC for contractors, we ended up taking on way more clients than we could handle. As a result, stuff sometimes fell through the cracks, things occasionally didn’t get done, and a few clients got angry.

Don’t get me wrong. Our service wasn’t Wal-Mart levels of terrible; we were about in line with the average marketing company. But if you’ve dealt with the average marketing company, you know that’s not saying much.

So in June of 2015, I put a complete halt on new-client acquisitions. Our executive team sat down over a three-week period to drill down not only how to fix our customer service issues, but become the paragon company of the marketing industry.

Here are the changes we decided on to make that happen:

1. Enforce a strict 100-client limit for SEO and PPC.
2. Part ways with clients who were not a good fit for our new company culture.
3. Overhaul our internal operations to ensure NOTHING ever slips through the cracks.
4.  Emphasize proactive high-touch personal service, total transparency, and client communication.
5. Update our service offerings to provide absolutely everything our clients need to dominate their market.

We spent about six months implementing these adjustments. And let me tell you, the difference has been unbelievable.

We haven’t just fixed our old issues—we’ve radically improved our operations across the board. Our client communication is phenomenal. Our service is extraordinary. Our reporting procedures are unrivaled. And the quality of our work has increased tenfold.

This isn’t me patting myself on the back. Ask any of our clients, and they’ll say the same thing.

Now that we’ve revamped our operations, we’re not accepting just “new clients”—we’re looking for long-term growth partners. That means companies that share our values and are committed to continual growth.

Specifically, we’re looking for companies that promise the following:

•  Upstanding, ethical business practices
•  Firm grasp of MYM principles and methods
•  Willing and able to grow your business
•  Use MYM for services offered, when possible
•  Responsive to MYM requests
•  Provide MYM with constructive feedback
•  Prompt payment without exception

If you fit the bill for an MYM client, here’s what WE promise YOU:

•  Maximum of 100 clients for SEO & PPC
•  Proactive communication
•  Automatic weekly detailed reports
• Transparency: If we ever mess up, we’ll let you know!
•  Prompt and fair dispute resolution
•  “Whatever it takes” attitude
•  200% effort to provide absolutely stellar work

Bottom Line: We insist on being the #1 marketing company, and we insist on making all of our clients #1 in their respective marketplaces. And the best way to do that is by working with a small, exclusive group of companies with the same starry-eyed dreams of long-term growth and success that we have.

With that in mind, we currently have a few spots open on our client list. If you’re the kind of company I described above, drop us a line to see if you and MYM would make a good fit.

Thanks for letting me air out some dirty MYM laundry,

Rich

P.S. One of the ways we’ve drastically improved is in our reporting. That’s why I always harp on you to take advantage of our free Lead Generation Audit. The level of detail in this report we provide you will blow your mind and show you things about your SEO, PPC, and website marketing that you have NO clue about.

In the next email, I’ll show you an example of the SEO report that’s included in the audit, so you can witness firsthand the insane amount of detail we provide for the sum total of $0.00

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