Everyone’s Talking About Social Media As “The Next Big Thing.”
But Is It? And If So, How Do I Make It Happen For Me?
Written by Rich Harshaw.
Last year one of the biggest kitchen fixture companies in the world asked me to do a webinar for their customers on the topic of social media. I put together the first draft of the webinar and sent it over to them for review. Their reaction was immediately negative—they hated my webinar.
Why? Because they wanted a webinar that tapped into the mainstream hysteria about how social media was the marketing savior of the world. They wanted a webinar that would show contractors 5 quick steps to social media riches. They wanted to tell people what they wanted to hear—that Facebook and Twitter and Pinterest were the missing link in the evolution of their marketing plan.
Instead, I gave the REAL facts about social media—far less sexy than all the hype you’ve heard. I talked about what remodelers can realistically expect from social media, and how hard it is to keep up with it. I talked about nuts and bolts of creating interesting posts and avoiding mistakes.
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