In my last post, I promised I would tell you how to raise your prices, even though you’re probably CHICKEN to do it.
I’ll actually get to that in my next post.
But first, I need to address some important questions I got from readers after my first couple of emails. Here they are:
• Why would I want to grow my business to $10MM? I make plenty of money now.
• I’ve been in business for 22 years and I’m only at $3 million—sounds like you’re selling magic beans.
• Nobody in this market does $10MM—I don’t think it’s even possible.
You can afford to do everything right in your business, and you have enough money to buy pretty much whatever you want.
How’s that for motivation?
But if you don’t want to run a $10MM company, that’s your business. Nobody’s putting a gun to your head to do so.
As for the “is it possible” question, it depends:
If you’re running a roofing company in Coffeyville, KS (shout-out to my 91-year old grandpa, population 10,295), you probably can’t do $10MM. There’s probably not $10MM total in the entire town including change in the couch cushions.
But if you run a remodeling company in any city of any size at all, it’s not only possible—it’s practically inevitable if you just follow the formula I gave you the other day:
1. Sell awesome stuff that people genuinely love.
2. Charge high prices.
3. Use TV advertising.
Think about it for a minute. How much business is there, IN TOTAL, in the city where you sell stuff?
If there are two companies doing $3MM, five companies doing $2MM each, and 100 smaller companies doing $15MM in combined sales, that’s $31MM.
You only need to capture a third of that.
Yes, if you take a full third of the sales in your market, other companies are going to suffer and go out of business.
But what do you care?
You’re already better than them, right? Good grief, if you don’t think so, why are you even reading this?
You already genuinely offer the best value in the marketplace (not price—VALUE), right?
Then it’s not a sack of magic beans. It’s just math.
The business is already being sold. Why not just sell most of it yourself?
Some of that growth came from spreading into new markets.
A lot of it came from OWNING the markets that they’re already in.
They have over 20% market share in 4 of the counties they service, including an astounding 37% market share in the county they’ve been in the longest.
And because they follow the 3-step formula (great products, high prices, TV advertising), they are the most expensive company in the area—by a long shot.
Don’t tell them it’s magic beans. It’s calculated; it’s systematic; it’s expected.
Do yourself a favor. Don’t let anyone else define you. You can do whatever you want. And if that includes growing your remodeling or home services company to $10MM in sales, then go for it.
Today, I want to show you how another contractor used Renoworks Pro to boost business by 30%.
Here’s the story…
Paul Trautmann, President of Timberland Exteriors, started using Renoworks Pro 10 years ago… and still utilizes it on almost every job to this day.
Before Renoworks Pro, though, Paul’s project visualization method was straight out of the Stone Age.
“We used to place cellophane over a picture of the prospect’s house and slipped colors behind it,” Paul says. “It was so crude.”
It goes without saying that Paul needed a better way to help homeowners visualize their projects. So when Renoworks Pro hit the market, Paul immediately invested in it.
Renoworks Pro has been one of the most lucrative investments Paul has made in his company. Since using the visualizer, Paul’s business has increased by 30%.
Renoworks Pro works in 3 simple steps: 1) Snap a photo of the home. 2) Upload it to Renoworks Pro. 3) Start designing!
Paul says, “The ability for homeowners to see what the house will look like before it is done, to dream and build with them makes it a powerful sales tool to close the job. People think, ‘If you take the time to do this, I have to imagine the work they deliver on my home will be excellent.’”
Paul says he still gets the same amazing customer feedback about Renoworks Pro that he did 10 years ago.
“When I first started using Renoworks Pro, I received a ‘wow’ response from every customer,” Paul says. “I still get that same response today.”
Want to boost business like Paul? Join your fellow contractors and hop on the Renoworks Pro train. Discover more about the program by visiting MYM’s official Renoworks Pro page.
Fill out the form at the bottom of the page, and Renoworks will provide your first month of the program for free (a $99 value). They’re nice like that.
In fact, the folks at Renoworks are so nice that they’ll walk you through a no-pressure, no-sales-pitch live demo of the program before you make a decision.
Trust me, though. Renoworks Pro is the real McCoy.
Once you see it in action, you’ll be clamoring for it. I tested it out, and it’s ridiculously easy to design in. I was making Picasso-level works of remodeling art within 10 minutes, and I can’t design anything to save my life.
P.S. Remember, you get your first month of Renoworks Pro free—with no commitment—but only if you fill out the form on MYM’s Renoworks Pro page. Do it now, or lose out on an exclusive deal on the visualization software that’s making contractors across the country mountains of cash.
Your website visitors are subconsciously making split-second decisions about whether to continue looking at your site. Here are the three major hurdles you’ve got to help prospects clear—within eight seconds—to truly engage them and make them consider doing business with you.
Five business-changing tips on how and where to spend your marketing budget. Do this, and watch your sales soar. Don’t do this, and watch your sales sink.
The foolproof 4-step method to executing a winning radio campaigning. This is one of over a dozen articles I’ve written that teaches contractors how to master radio marketing to make it one of their leading sources of leads. (Scroll to the bottom of the article for a list of radio topics I’ve covered.)
If you think your customers don’t want financing—or that offering financing costs you money—you’re just plain wrong. This article is a concise, by-the-numbers breakdown of how offering financing creates a surge in profits for your company by landing you more customers and higher-paying jobs.
This info-packed webinar shows you how to shut down price objections before they’re ever raised. You’ll also discover how to skyrocket your closing ratios and average sales amounts.
Here is the video if you don’t feel like clicking the link:
Want over 160 more articles, videos, and webinars that will help you attain unqualified marketing success?
Then you are in the right place. To find a specific topic, use the search bar or Topics menu on the right side of the page.
Trust me. If you’re looking for a specific contractor marketing topic, odds are it’s in here.
Happy reading!
P.S. If there is a marketing topic I haven’t covered in the MYM blog that you’d like to know more about, email me and let me know. If it’s something enough people want me to write about, I’ll be more than happy to. Promise!!!
