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The Guy Who Paid $40,000 For This Event

expert advice and training
How much is the information worth that you’ll get at my upcoming “Make The Jump to $10MM” 2-day seminar?

Would you believe $40,000?

Would you believe $90,000,000? (yes, MILLION!)

I was on spring break with my family in 2011 when I got a call from my assistant. She said some guy had called in urgently requesting to speak to me, who wanted to attend my 4-day, $8,000 marketing training bootcamp.

“So, why are you calling me? Just give him the information and sign him up,” I asked her.

“He said he really wants to speak to you personally first,” was the reply.

So I jotted down his number and called him from a gas station in Galveston, TX.

With all the background noise, it was hard to hear him. Here’s what was said:

Him: Hey, how much will you charge me if I want to bring 4 people to this event?

Me: Well, it’s $8,000 for the first 2, then $1,000 each for the other two as long as they’re from your company.

Him: How much would you charge me to come do the seminar here?

Me: Huh? Where is here?

Him: I’m in (city); how much would you charge me to just come here and do the seminar?

Me: Uhhhh… well, we normally gross between $50,000 and $70,000 in registration fees for one of these events.

Him: How about $40,000? Would you come here and do it for $40,000? We’ll pay your flights and hotel, too.

Me: Uh, well. I’ve never really done that before. But I guess I would.

Him: How soon could you get here and do it?

Me: Who is this?

We discussed who he was and what his company was for a moment, and agreed that I’d make the trip to do the training.

The $40,000 check arrived at my office before I got home from my vacation.

I stayed in a luxury suite at the downtown Sheraton hotel for 4 days while I conducted the training for him and his staff. He actually ended up bringing a few other friends of his—other business owners—so there were about 10 or 12 people in attendance.

On the last day, he asked me how much I would charge him to do “THAT” for his company. We worked out a price, and we’ve been working together for the last 5-plus years now.

During that time, his sales have skyrocketed from about $40MM to over $130MM.

That’s up over $90MM a year.

I engineered a media buying plan that started at $1MM the first year, and has grown to over $4MM this year (that’s just the radio and TV part of the budget).

I’ve written over 100 radio commercials and 40 TV commercials for this company.

You’ll get to see all of it at the “Make the Jump to $10MM” event.

We limit this event to 10 companies to make sure that it’s personal, hands-on, and intimate. You should consider attending if you:

  • Are already doing AT LEAST $2.5 million in sales. If less, we may have other events that are a better fit for you. Contact us to find out.
  • Are serious about 15% to 25% annual growth.
  • Feel like your internet marketing strategies are impotent or stagnant.
  • Want expert advice and instruction on using broadcast media to blow up your sales.

The 2-day seminar is being held April 26 & 27 in Dallas; to learn more, just click this link. Registration is extremely limited… to just 10 companies.

P.S. Here’s a question I get a lot: Hey, I’m going to pay you to come to a seminar… are you just going to use the seminar to sell me something else? Read my next post for the honest answer.

make-the-jump

Click here to read more posts in my “Make The Jump” series:

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© 2017, Rich Harshaw. All rights reserved.

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