This might sound harsh, but in my experience, it’s just a fact:
90% of contractors are terrible about following up on leads from Home Shows.
I’m not talking here about the appointments that were set at the Home Show. Of course, you are following through on those.
I’m talking about all the people who entered a drawing or otherwise gave you contact information without setting an appointment.
Few contractors have a system in place to reach these prospects, and even fewer offer a meaningful incentive to engage further.
If you don’t have that system, you’re leaving money on the table. Period.
So what should you do? First, whoever is calling back prospects needs to have a script to guide them on how to engage. And second, you need a specific incentive to offer the prospect.
The Triple Play Strategy works so well because it has this systematic follow-up all mapped out for you. Scripts. Marketing Materials. Incentive Gift Cards. Everything you need.
Follow the system. Multiply your leads. Rinse. Repeat.
If you are ready to generate a lot more business from Home Shows, now is the best time to contact us.
I’m also offering $500 off the Home Show Package this week only. Reach out to us by calling 817-416-4333 or visit our website and use the Live Chat box.
© 2016, Rich Harshaw. All rights reserved.