How often should you update your website? I don’t mean “add a new page” or “change a picture.”
I’m talking about full-blown overhaul of the damn thing.
Believe it or not, the correct answer is about every 18 to 30 months.
Yeah, I know. That answer freaks most contractors out. All they can imagine is a giant time suck and truckloads of cash being spent forked over to a bunch of nerds.
But if you’re not overhauling your website at least every few years, you are most certainly losing out to your more savvy competitors who do.
It’s the internet, man! Stuff changes F-A-S-T. What worked yesterday DOES NOT work as well today.
That’s why, as a condition of doing business with us, we INSIST that our clients update their websites every 2 to 3 years.
And no, it’s not a cash grab for us—in fact, we do it for them for free. And for a very selfish reason.
I’ll tell you WHY in a minute.
But first, let me give you an example:
Colorado Living has been with MYM since they opened in 2013. That year, we built them this spiffy looking site for about $7,000:
The site was an instant hit. Matt Colligan, the owner, dug it. And most importantly, it worked. He started getting LEADS from his website.
But a 2013 website isn’t going to cut it in 2016. Sorry, it’s just not.
Matt knew it, too. So late last year, he and MYM started working on a redesign and update.
The new design has a much more “2016” vibe—larger photos, more prestigious, more awesome. See what you think:
Colorado Living’s redesigned homepage for 2016 (above the fold).
Colorado Living’s redesigned homepage for 2016 (below the fold).
We didn’t reinvent the wheel. And we didn’t have to. We kept the elements that worked and juiced up the aspects that needed juicing.
Here were the main changes…
- More visual appeal that’s easier to navigate
- Prominent “Get A Price” box
- An online chat box
- Reworked copy that focuses on client’s new services (bathrooms)
- Site is now mobile-responsive (If yours isn’t in 2016, just go jump off a cliff.)
Cha-Ching!
Here’s what Matt said about the new site, in his own words:
“We’re converting six to eight times as much since the new site went live earlier this year.”
Quick math: that works out to an extra $1 million in sales per year for the company.
All from a simple redesign.
Do you see how important keeping your website current is?
And oh yeah, we did it for him for FREE.
Why? Because at MYM, we PARTER with our clients. Our long-term success is inextricably tied to Matt’s.
He pays us big dollars to manage his PPC campaign for him… and to do some SEO work. If his website is 3 or 4 years old, web leads and conversions will suffer. It’s in our best interest to scratch our partner’s back.
Bill for the update: $0.00.
Your turn…
Is your website up to today’s lofty standards? We’ll perform a free lead-generation audit of your site and evaluate it for power, conversion, and visibility.
Be warned: We’re brutally honest. If your website stinks, we’ll tell you. Then we’ll show you how to fix it.
Our price for new “first time” websites has gone up to $10,000, payable over a year. But after that, updates are on us. Forever—as long as we continue to partner with you on your lead generation.
The only question is: do you want to add another million in sales this year?
-Rich
P.S. Until 6/31/16, we’re also offering a free online reputation audit for our email subscribers. It’s a no-strings, no-cost, no-obligation way to find out how much money your online reviews are leaving on the table… and how to fix the problem. All you have to do is shoot us an email with the subject line “Online Reputation Audit” to get started.
© 2016, Rich Harshaw. All rights reserved.
