Break Free From The Crowd.

Set Your Company Apart With Superior Marketing.

Get More Business. At Higher Prices. With Less Price Competition.

Make More Money.

Welcome to THE CLONE WARS!
 Why clone wars? Because the fact is, from a MARKETING perspective, almost all construction marketing looks nearly identical. Sure the colors and logos are different, but let’s be real: most home improvement websites, most brochures, most advertisements, and almost everything else look almost exactly the same!

You’re competing against a bunch of clones!

Think about it: Most remodeling companies were started by people who are either former salespeople, or former production people. Not marketing people. So when it comes time to build that website, or create that ad or brochure, most remodelers either take advice from the genius known as the advertising sales rep, ask the opinion of website building nerds… or simply look around and copy what they see everyone else is doing! 
The problem is that the real personality of your company doesn’t shine through. All the years of hard work to make your company better and different and awesome…. All the things that make your company truly exceptional—they’re nowhere to be found in your contractor marketing.

So from the prospect’s standpoint… when all the marketing looks pretty much the same, then they assume that everyone IS pretty much the same. Then they start to make decisions based on… price. Or which sales guy they liked the best. Or any number of things that AREN’T the real issues. They’re not evaluating you based on what makes you exceptional.

It’s time to win the clone wars by standing apart; showing your true colors, and communicating with power, precision, and passion who you really are, why you’re different and better, and why prospects should choose you over your competitors.

On the webinar, I’ll show you exactly how to do this… how to turn contractor marketing from a necessary evil into your most strategic competitive weapon. I’ll show you how to capture everything that’s GREAT about your company and absolutely turbocharge your marketing. I’ll show you how to make your website an 11 on a 10 scale; it will get more traffic, convert more of the traffic you do get, and make you more money. I’ll show you how to stand apart from the crowd in advertising so that prospect can instantly tell that you’re different; that you’re better; that you’re the best choice.

And in the end, through all this, your prospects will FALL IN LOVE WITH YOUR COMPANY… before you ever set foot in their house… even before they ever call you. They’ll fall in love because they’ll see what you really have to offer, how you’re really different, and why you’re really better…. And they’ll see it all in your MARKETING.
That’s how you win the clone wars. By not being a clone any more.

What You Will Learn

• Why almost all contractor marketing looks the same
• How prospects really decide which remodeler to hire
• Why a “nice looking” website isn’t a competitive advantage
• What is an IDENTITY, and why it’s mandatory you have one
• Three steps to creating a powerful Identity
• Case studies and examples of how to do it

© 2015 – 2016, Rich Harshaw. All rights reserved.