In an unpredictable world, only two things are certain year in and out:
- Income taxes.
- Google rolling out a new update that can drastically mess with your rankings.
I’m sure you’re all too aware of the first one, so let’s talk about the second.
What Google has gone and done for 2017 is create a mobile index, essentially separate mobile search results and desktop search results.
This is BIG because it could drastically affect your rankings on mobile devices.
Here are 5 key things you need to know:
What is Google’s mobile index?
The mobile index is going to rank pages based on the content that’s shown to a user on a mobile device, rather than ranking the results based on content served on the “full-size” page. Prior to this, Google has ranked its search results based on the content found on the desktop version of a page, regardless of whether or not the user searching was on a mobile device.
Do I need to worry?
If your mobile site is skimpy on content or not optimized for SEO, probably. If you have a robust, fleshed-out mobile site, however, you’ll be fine. In fact, since most companies’ mobile sites are terrible, you’ll likely see a big boost in your mobile results if you have a quality, mobile-friendly site.
What if I don’t have a mobile-friendly site?
First, if you don’t have a mobile-friendly site, what are you even doing? You’re likely hurting your conversions BIG TIME (reading “desktop” sites on a mobile device is the stuff of nightmares). It’s 2017 and everyone is glued to their smartphones—NOT having a mobile-friendly website is simply NOT an option anymore.
The good news is that if you don’t have a mobile site, Google will crawl your main website. Nothing changes in this instance.
How do I make my mobile site search-engine friendly?
The same way you make your “full” site Google friendly: relevant content, strategically placed keywords, “nerd” coding, and all that good stuff.
When Does Google’s mobile index roll out?
Google is currently testing their mobile index with some of its users. It probably won’t take effect for everyone for a few months.
Of course, MYM clients need not fear…
We’re always one step ahead of Google’s SEO shakeups.
We build our clients’ websites to be “responsive,” which means the sites respond to the visitor’s browser size.
Instead of detecting that a visitor is on their mobile phone, and then serving a completely separate version of the site, our sites detect the reader is on a mobile phone and serve the same content with mobile-friendly navigation.
This not only makes it easier for someone visiting the site to browse it on a phone, but also ensures the mobile-friendly version contains ALL of the juicy SEO content and features of the “full” site.
What this means: While contractors with crappy mobile sites will see their mobile search results sink into the Google abyss, our clients’ mobile rankings will rise to the top.
Need a powerful, high-converting website that’s mobile-friendly? You know where to go.
P.S. If you want to see one of our “responsive” websites in action, click on this client’s website and shrink the browser to a little less than half the width of your computer screen. Presto!
© 2017, Rich Harshaw. All rights reserved.