Rich was a great speaker who kept us interested for two full days - which is hard to do in any seminar of this length!! While much of the seminar was geared to exterior installation companies such as roofing, windows/doors, siding, etc., there were sections quite inspiring for our full service remodeling company. Specifically, the development/use of identity in marketing vs. using the same old platitude type of language in defining what our company is all about was very interesting. We also liked the idea of combining identity and then using pre-positioning to facilitate better understanding of who we are and what our company does/stands for at the first sales call. Overall, we were impressed! Thank you very much for your time and professional presentation.
John Wolfe, Scovell Wolfe & Associates, Inc.
I believe the seminar was very helpful. People's decision making process has changed over the last 6-8 years. Finding ways to capture more people's interest is crucial now. This seminar has helped with that. Specifically the follow up for referrals and going after previous leads that did not sell was eye-opening. Also, the days of just driving leads to our web site is gone. They now come looking for information. We had better be ready. The seminar had many ideas to improve our web sites.
Ramon Coleman, The Southard Corporation
The content of the seminar I attended was very good. The attention to detail and the explanation of why each detail is important was enlightening. I would recommend anyone attend this regardless of the nature of their business.
Brent Hastie, Lansing Building Products
It was a very "low pressure" event. When discussing the seminar with my wife she was surprised that there was no arm twisting involved, unlike other seminars I have attended in the past. There were numerous times throughout the presentation that I felt like Rich must have been with me on some of my sales calls because he knew the reactions I face all the time when I'm out and about. I had a connection with what he was portraying to the group.
Todd Bennett, Southeast Seamless Gutter & Home Improvements, Inc.
Good Information! Rich understands marketing! If you want to grow your business and take it into the future this is the place to start.
Paul Despenas Midwest Construction Grimes & Mason City Iowa
Thought it was great. The things that help me was, making a strong identity, social proof, SEO, pre-positioning and the show prop was good.
Bruce Brosko, AAA Lifetime Exterior Remodeling
What I got from the seminar was a modern day business plan. When we started our business we did extensive planning but times have changed. Lead generation used to be easy when we could do telemarketing then that ended. We moved on to Radio and print advertising and had great results now that is getting harder and very expensive. I believe the things covered in the seminar are going to get the best results in lead generation and converting those leads to sales.
Don Fowler, Thermal King Windows
The seminar was extremely enlightening on the topics of human behavior and communicating a specific message to prospective customers. Even if you thought you were already using some of the items Rich discussed, the seminar highlights the fact that you're barely scratching the surface of what you need to do to truly separate from the competition and grow your business. The discussion about finding your company's identity was particularly valuable.
Mark Barr, Harry G. Barr Company
We have belonged to a couple of other organizations in the past. All saying that you have to come up with an identity and your own statement. However none of them could ever seem to help with that. It is refreshing to see a company that finally addresses that!!! If I knew how to do that I would not have joined there organization to begin with. We are looking forward to getting started.
Mike Krumm, Krumm Siding & Windows, Inc.
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