Total Marketing Solutions For Contractors
866-973-1010
Please enjoy this video of yesterday’s unique, fun, and idea generating webinar, Guerrilla Marketing!
Please take a moment to reach out to our sponsors and thank them for bringing this kind of quality content to you: Marketsharp, Qualified Remodeler Magazine, Bathwraps by Liners Direct, Guild Quality, and Gutter Covers International.
Read More
Your Web Address Should Be Easy To Read, Easy To Understand, And Communicate Something About What You Do.
By Rich Harshaw
Rich:
We are an HVAC company in the Denver, Colorado area. We are in the process of rebranding our company, and as a part of that, we want to find a company name that can also double as a domain name for our website. In the past we’ve used the word “HVAC” in our company name, but nobody really knows what that means. We don’t want to put the words “heating, cooling, and ventilation” in the company name because it’s just too darn long. Can you help us come up with something better that what we have (below)?
WE don’t think any of these are particularly good, but our brains are stuck. Help!
Alex Walter, AlexWalter.com (soon to be changed!)
Thanks for the question, Alex. And I’m glad you asked. Because bluntly speaking, all of your ideas above are terrible.
Read More
Marketing Success Is Just As Much About Spending Enough Money In The Right Places As It Is About Messaging…
By Rich Harshaw
Three-thirds of everything worthwhile I learned about business I learned from my dad.
As a longtime real estate guy, he taught me at a young age the value of knowing your numbers. He dropped me off for my freshman year at BYU and gave me (or should I say, ‘bestowed’ upon me) the handheld calculator I still use 25+ years later—an HP-12C financial.
I don’t mean I still use the same kind—I mean I still use the exact same machine my dad gave me all those years ago, with my name and SSN scratched on the back. If you know anything about financial calculators, you know they calculate everything “backwards” and confuse the heck out of uninitiated users. Always good for a laugh.
Regardless of the kind of calculating device you’re most comfortable with, hear me loud and clear—your calculator is your most important marketing tool.
Read More
They Started With A Few Billboards For Free Ice Water… And Quickly Became A Marketing Phenomenon
By Rich Harshaw
The most inspiring marketing campaign I’ve ever seen came out of nowhere… in the middle of nowhere. Keep reading because this idea can (and WILL!) produce results in any contractor’s marketing.
This story dates back to 2005, although none of the critical facts have changed one iota since then. I was on a 4,975 mile cross country vacation with my wife and six kids… who were between the ages of six months old to twelve at the time. After driving from Texas to Idaho then on to Yellowstone Park, we found ourselves in Rapid City, SD admiring the presidential head carvings of Mt. Rushmore.
The next day after lunch, we loaded up the kids and headed east on I-90 with a destination of Sioux City, SD. About fifty miles east of Rapid City on Interstate 90 we passed a pinprick on the map called Wall, South Dakota. It sits on the edge of the Dakota Badlands, and under normal conditions, it would be one of those no-stoplight towns you’d never exit for in a million years unless nature was calling in the fiercest of ways and you didn’t have an empty bottle handy.
But the conditions surrounding Wall are NOT normal… thanks to Ted Husted.
Read More
