The Holidays are traditionally when remodeling business slows down to nearly a halt. What if I told you that it doesn’t have to be that way? That there’s a completely legitimate and easy way to ensure that you’re boosting remodeling business leads during the holiday season?
First you’d tell me I was full of it. That’s cool. I get it.
Here’s where I prove it to you.
Something really convenient about searching for a company on Google is the business listing function:
You get all the info you need—even the business’s busiest hours—in one little box.
The only thing about this feature that annoys me (and everybody else) is when that message pops up next to their hours of operations saying, “The holiday may affect business hours.”
You know, this one:
Believe it or not, this little message does discourage some people from contacting you. When people see it, they think either…
- “Ugh, I don’t have time to whip out my phone and actually call the dang place to see if they’re open.” (person goes back to using said phone to play Candy Crush)
- “Meh, I’ll wait until after the holiday.” (person completely forgets about you three seconds later and never contacts you)
Here’s the thing, though: This prospect-deterring message is not Google’s fault.
Google can’t predict if you’re vacationing in Sandals Jamaica on Memorial Day weekend or closing shop early on New Year’s Eve to party like it’s 1999. So they hedge their bets by telling their users you may or may not be open on any given holiday.
That’s why it’s a good idea to update your hours on Google, your website, and business listing sites before a major holiday.
When you inform Google of your holiday hours, they update your business listing with this more prospect-inviting message:
BOOM—the holiday hours are right there, so prospects don’t have to do any investigating to find out if you’re open. (And the easier you make things on a prospect, the better.)
After you update your holiday hours with Google, make sure to do the same on business listing websites you use. Google uses business listing sites as location signals. If your info is the same across all of the sites, Google gives your local SEO a healthy lift.
Lastly, when updating your holiday hours on business listing sites, it’s also a great idea to communicate any holiday specials you have going on.
People landing on this page for Leafless in Seattle, a Master Shield gutter installation company, are already interested in the company’s services. That special offer gives prospects even more reason to visit the company’s website (everyone loves a good holiday sale… Black Friday, anyone?).
We recently updated our SEO clients’ holiday hours and specials across 70+ business listing websites. Because at MYM, we’re all about generating leads for our clients and boosting their remodeling leads 24/7, 365 days a year. No exceptions.
If you’re the same, advertise those holiday hours and specials online ASAP. It’s insanely easy, and doing so can provide a nice little pick-me-up in business during the holiday dog days.
P.S. If you want to find out more about our SEO services, you’ll want to give this link here a click. And if you’d like to know how well your current SEO efforts are working (or not working), take advantage of our free Lead Generation Audit. We’ll expose all the hidden cracks in your SEO plan that are leaking precious cash.