Ever take your kids to a huge amusement park?
I’m talking parks like Cedar Point, Six Flags, and Universal Studios. The ones with dozens of attractions, $5 bottles of water, and outrageously long lines.
The wait for a two-minute ride at these parks can be ridiculous—sometimes over two hours.
It’s an agonizing journey as you slowly shuffle toward your destination, corralled like cattle between those metal railings. Especially if the sun is beating down on your head, you’re thirsty, and your kid tells you he has to pee an hour into the wait.
And what makes matters worse? When you see another line next to yours… this one with very few people.
The “Fast Pass” people.
These rare creatures paid extra to skip the long lines. They get to walk through a special sectioned off area, bypassing all you chumps withering away in the “normal” line.
The “Fast Pass” folks wait 10 minutes tops before they ride. Then they hop, skip, and step their merry way to the next attraction, cutting in front of the next set of saps who didn’t pay a few extra bucks like they did.
By the time you get to the front of the line for the FIRST ride, Fast Passers are already on their fifth attraction.
It’s a bummer for you. But awesome for them.
And you can’t begrudge them. You, too, had the option to upgrade to “Fast Pass.” But you wanted to save the few extra bucks. “I’ll just wait it out,” you say. “How bad can it be, really?”
It’s the same with contractors and pay-per-click. While SEO is the agonizingly long wait in line for a ride, PPC is the “Fast Pass” to skip the line and go straight to #1 on Google.
SEO can take a looonnnggg time to bear fruit. Expect to wait anywhere from six to twelve months just to START seeing results.
It’s immediate. You cut in front of all of your competitors… even the ones who rank #1 organically (after they spent months to YEARS trying to get there… suckers).
The other great thing is that you can use PPC to “skip ahead” while saving your spot in the SEO line. PPC can get you leads right here and now, while your SEO methodically works its way to the top.
But I know what you’re thinking… “Rich, I’ve tried PPC before, and it was a terrible experience!”
I hear you. But every bad thing I’ve ever heard a contractor say about PPC comes down to the company they hired.
Huge budgets and poor results are the M.O. for the typical pay-per-click provider. That’s because they focus on CLICKS… not LEADS.
Sure, clicks are nice. But leads produce sales.
That’s why MYM’s No-Risk PPC Lead Generation is completely different than every other pay-per-click service out there. By focusing on (and guaranteeing) actual leads, we eliminate all of the problems contractors have with usual PPC.
Allow me to address the most common objections I hear about PPC… and why they are non-issues with No-Risk PPC Lead Generation.
Objection 1: It’s Too Much Money
Compared to what, exactly? Other lead-generation methods? SEO? A can of Mountain Dew?
The truth is, yes, a bad PPC company will blow through your budget in the blink of an eye. But a capable PPC company can get you red-hot PPC leads for dirt cheap.
No-Risk PPC Lead Generation is in the “leads for dirt cheap” category. We guarantee PPC leads for $200 or less. That means you’ll NEVER, EVER spend more than $200 per lead.
We even take things a step further. We do NOT require a monthly PPC budget. You tell us the amount of leads you want per month, and we get them for you. After we supply them, you pay for the leads. The only thing we charge for is a reasonable $1,000 monthly management fee, which we waive for the first three months to prove our program will work for you.
Objection 2: PPC Leads Aren’t As Good As SEO Leads
That’s just plain wrong. PPC leads are usually BETTER than SEO leads. The type of prospect who clicks a PPC ad is typically ready to move forward immediately or in the near future.
I can see where this objection comes from, though. Most PPC companies count EVERYTHING as a lead—wrong numbers, calls from outside your service area, and so on. So it can seem like pay-per-click is a crummy a lead source. In reality, though, it’s just your PPC company’s loose definition of a lead.
At MYM, the only thing we count as a PPC lead is someone who contacts you in your service area looking for what YOU provide. If you’re a replacement window company, we don’t consider it a lead when someone wants to repair their iPhone screen… or is 150 miles outside your service area… or wants to replace one window when you require a minimum of five. End of story.
Objection 3: It Doesn’t Work
Neither does a Silverado if Chevy doesn’t put an engine under the hood. Neither does LeBron James if he cuts off his own leg. In other words… of course PPC won’t work if it’s not set up right or running properly.
But a contractor’s PPC campaign in the hands of the RIGHT company is without a doubt one of the fastest ways to increase lead flow.
For example, some of our PPC clients start getting leads just HOURS after we launch their campaigns. I’m not saying that will be your exact experience. But you WILL begin to generate leads very, very quickly.
“Fast Pass” Ahead of Your Competitors Today
Sure, PPC costs money. But when you invest that money in a campaign run by a company with a proven track record, you can start seeing huge ROIs very quickly.
Let MYM prove it. Head over to our No Risk PPC page or email firstname.lastname@example.org now to sign up for MYM No-Risk PPC Lead Generation. We’ll waive the monthly management fee for three months, so ALL you pay for is the leads (which will be no more than $200 per lead). There is no commitment, so you can stop anytime. There is literally ZERO risk on your part.
P.S. Next post, I’ll answer the one question the smartest contractors ask me about PPC. Stay tuned to see what it is—and if this question has been on YOUR mind….