Total Marketing Solutions For Contractors


Recent MYM Success Lead Generation Upcoming Webinars
MYM Credit Builder Program — Click Here

The Holy Triumvirate Of Contractor Marketing

umvirate of contractor marketing

If you know me even a tiny little bit, you know my favorite band is Rush.

Rush doesn’t just churn out awesome music; they are a highly skilled, highly technical three-piece progressive-rock band.

In fact, the band is so talented that fans have dubbed them The Holy Triumvirate.

That’s a lofty nickname to live up to. But, boy, do they ever do it.


As I was blasting Rush’s Moving Pictures album in my car on the way to the office this morning (I’ve gotta get pumped for the day), it made me think about another Holy Triumvirate: MYM’s Trusted Partners.

Our three Trusted Partners—Renoworks Pro, MarketSharp, and GreenSky®—are what I call The Holy Triumvirate Of Contractor Marketing.

Each company brings something different to the table… and each one provides a product that can launch your business to new heights of success.

Here’s how each member of The Holy Triumvirate Of Marketing is similar to the original Holy Triumvirate:

Renoworks Pro (Visualization Software)

Rush Member: Geddy Lee (Vocalist, Bassist)

Everybody knows Geddy Lee’s infamous, high-pitched wailing. But he’s also a helluva bassist.

The bass establishes the beat and is the backbone of the music; Renoworks Pro is the backbone of your sales presentations.

You take a picture of your prospect’s home and upload it to Renoworks Pro. You then apply products directly onto the photo from over 250 manufacturer product catalogs. You can then make your presentation in your prospect’s home or online with Renoworks Pro’s robust remote-selling features.

Since prospects can see what their project will look like, they are more likely to say yes… and at such HIGH prices that Geddy Lee’s vocal chords would be jealous.

What Gushing Groupies Say:

  • “Since using Renoworks Pro, I have increased my close rates and profit by 60%!” –Paul Sacco, JM Door & Hardware

  • “With Renoworks Pro, I can usually add between $3,000 to $10,000 of product and services to every job!” –William LaMonaca, Colorado Home Exteriors

MarketSharp (Contractor CRM)

Rush Member: Neil Peart (Drummer)

Fans, musicians, and critics alike consider Neil Peart one of the best drummers of all time. His beats and patterns can be so complex that you swear the guy is part octopus.

That’s why Neil and MarketSharp are one in the same. MarketSharp has a hand in almost every aspect of your business: lead generation, office operations, job scheduling, sales tracking, accounting, automated marketing campaigns, and a WHOLE LOT more.

Just like Neil is often considered drumming’s G.O.A.T. (Greatest Of All Time), MarketSharp is universally praised as the best CRM for contractors that’s ever been made.

What Gushing Groupies Say:

  • “Thank God for MarketSharp. If we did not have this program, our leads and customers would be all over the place. MarketSharp allows us to keep track of almost everything in one program. WE LOVE YOU!” –Julia Falke, 21st Century Remodeling

  • “If we did not have MarketSharp, I would need at least 2 more people in the office working with me!” –Katlyn Gottbeheat, Gugger Home Improvement


GreenSky® (Financing Program)

Rush Member: Alex Lifeson (Guitarist)

Alex Lifeson is an extremely versatile guitar player. And that’s why the GreenSky Program fills his shoes in The Triumvirate.

The GreenSky Program provides your customers with a large range of financing options—there’s something for practically all of your customers.

And while a lot of progressive-rock guitar players dink around with obnoxious scales, time signatures, and effects, Alex keeps things clean, catchy, and filler-free.

It’s like how The GreenSky Program provides financing WITHOUT all of usual hassles that comes with it. There’s no enrollment fee. Credit decisions are done in seconds. It’s completely paperless. And you get 20% to 50% of the money within 24 hours of your customer’s approval.

What Gushing Groupies Say:

  • “Your financing options have afforded us the ability to land jobs that we would have lost otherwise.  In June alone it was responsible for over $35,000.00 dollars in sales.  Around 1/4 of our monthly totals are generated by your financing programs!” –Heath Braley, BullsEye Plumbing, Heating & Air

  • “This sale was headed straight for a competitor today without the very prompt and professional information from your representatives and the flexibility in your decision process. This sale is a testament to flexibility. I appreciate the great help. It was a team effort all the way.” –Ken Sorensen, At Home Services

If you’re a contractor who is not taking advantage of the Holy Triumvirate Of Contractor Marketing, you’re squandering your company’s true potential to maximize profits. It’s that simple.

Visit our Trusted Partners page to discover more about incorporating their services into your business.

I’ll see you in the limelight.

No Comments Yet / Click Here to Leave a Comment or Question.

The Contractor Cure-All

octopussing could be infecting your businessOn any given work day, you and your staff have 896 simultaneous tasks… and use 896 different programs to complete them.

You’ve got a program for scheduling jobs, a program for bookkeeping, a program for generating leads, a program for email blasts, a program for… well, you get the picture.

Using programs in this piecemeal fashion results in a business that runs as inefficiently as a 1982 DeLorean. Not only that, but you need six extra arms to handle all of the things you’re doing at once—a phenomenon I call “octopussing.”

If you’re “octopussing” at work, I have foolproof four-step method for solving it:

  1. Stop.
  2. Breathe.
  3. Relax.
  4. Get MarketSharp.

MarketSharp is contractor-specific Customer Relationship Management software that is a legitimate cure-all for companies that spread themselves wafer thin.

That’s not me putting the old marketing spit-shine on a product. MarketSharp is known as “Business In A Box” because that’s literally what it is.

From streamlining your business operations to improving efficiency to landing more sales, MarketSharp does it all—and then some.

Listen to what these contractors say about the boundless ways MarketSharp can drastically improve your business:

1.    Lead Generation

“Leads, as you know, are very hard to get these days, and advertising is expensive. I have heard that some of the best leads are existing customers that are already familiar with your work and customer service. So, the first week in January, I decided to send out a letter to some of our customers. I used one of the MarketSharp templates (which made it so easy).

I sent out about 500 letters, and I would guess we have had at least 20-25 customers call in. This one mailing from MarketSharp has been responsible for almost all of our sales in January!”

–Tammy Rogers, NC Siding and Windows, Inc.

2. Office Efficiency

“Thank God for MarketSharp. If we did not have this program, our leads and customers would be all over the place. MarketSharp allows us to keep track of almost everything in one program. WE LOVE YOU!”

–Julia Falke, 21st Century Remodeling

3. Improved Productivity

“In the first two weeks, we cut our proposal processing time by 30%!”

 –Alberta Leone, Franzoso Contracting

“If we did not have MarketSharp, we would need at least 2 more people in the office working with me.”

–Katlyn Gottbeheat, Gugger Home Improvement

4. Reporting
“Because of the reporting features of MS I can tell for sure which advertising is working and provides good return on my investment, and which sales people are actually worth giving my valuable leads to. That alone is worth the price of MS. We can now strategically and systematically solicit our past customers for repeat and referral business.”

–Riley Rogers, 3-D Seamless Siding Inc.

5. Incredible Growth

“We have only been using MarketSharp for 2 months, and it has helped our business tremendously in that short period of time. Going into the second month our sales have almost tripled. We have yet to unleash the full power of this program, and are in the process of hiring 3 more sales people, and a part-time office assistant. MarketSharp has really gotten us off the ground quickly, and we expect to quadruple our sales from last year.”

–Rick Sepulveda, Dr. Roof

Now you get the whole “Business In A Box” thing.

No more need to use 896 different programs for 896 different tasks. No more need to spread yourself thinner than a McDonald’s beef patty. No more need to “octopus” while at work.

Sounds like a dream, doesn’t it? Then slap yourself and wake up—MarketSharp is a glorious reality.

Click on MYM’s MarketSharp webpage to discover a dozen other ways MarketSharp CRM can radically improve your business—both operationally and financially.

And if you’re an MYM client new to MarketSharp, the MarketSharp team will cut you a huge exclusive discount (they’re nice like that). Click on our MarketSharp page for the details.

Happy Marketing!

P.S. There’s a reason I’m doing the “heavy pitch” for MarketSharp: It’s the real deal. Period.

MYM doesn’t get a dime from this; I inform MYM readers and clients about any product that I believe will help them. And I am a passionate believer in the overwhelmingly positive effects MarketSharp can have on your business.



No Comments Yet / Click Here to Leave a Comment or Question.