Two things that separate good online marketing companies from GREAT online companies are response times and the ability to solve a client’s issue.
A top-five complaint I hear from contractors about internet marketing companies (even the decent ones) is that they don’t communicate well enough and fast enough.
It may take the marketing company a few days to get back with the contractor. And when they do, the answer is often unsatisfactory, vague, or doesn’t completely fix the problem.
MYM is the complete, total, 100% opposite.
Let me tell you about a recent example…
On April 12th at 4:37 pm, one of our newer clients emailed our Digital Services Director, Katie Colihan.
He said he kept getting calls from a random phone number. Whenever he answered, a recording played that said our client’s business listing is not verified with Google and to “press 1” to verify.
The client smelled something fishy about these calls, so he emailed Katie to see if she could confirm that it was, in fact, a scam.
Now, here’s where communication between client and marketing company tend to break down. The average online marketing company MIGHT get back to you… usually in a few days… and usually with a response along the line of, “That sucks. Try contacting Google.”
At 5:24 pm that same day (47 minutes later), Katie emailed our client the following:
Quick update on this – Kim and I did some digging and found out 3 things:
- That your Google Listing is indeed verified
- The phone # that called you is known to be a scam number (See here)
- Google reinforces that calls like this are scams (see here)
So rest assured that your business is perfectly fine – and that’s just a bunch of whack-a-doodles trying to scam ya.
We not only verified the client’s Google Listing ourselves in less than an hour; we also researched the mysterious phone number and provided advice on how to handle these calls in the future.
Bottom Line: We solve our clients’ problems—quickly and thoroughly.
Our “high-touch” service is no accident; we’ve structured our company specifically to provide unparalleled client communication and support. How this came to be is actually an interesting story, and you should read about it on our New Client Criteria page.
After that, think about whether you could use the kind of internet marketing company like MYM.
The kind that ALWAYS has your back, ALWAYS responds quickly, and ALWAYS gives “full measure” to solve problems.
That wouldn’t be a bad marketing company to have in your corner, would it?
P.S. Speaking of giving full measure… we provide free comprehensive lead-generation and marketing audits to all contractors interested in our services. We like to show prospective clients right up front that we mean BUSINESS. So click here now to get started—it’s $4,500 worth of services on the house.
P.P.S. If a suspicious phone number ever calls you, look it up on 800notes.com. It’s a free reverse-phone-number-lookup database in which the general public posts information about questionable phone numbers that call them.
For example, here’s the page for the phone number that called our client.
Between the Make The Jump and MYM’s Awesome Contractor-Referral Giveaway emails, I haven’t had much time to talk to you about anything else. So even though it’s been live for a little over a month, I want to show you one of the client websites we launched in mid-March.
It’s for Zen Windows Des Moines.
You may have heard of Zen Windows. They are a very successful nationwide company that does window quotes completely by phone and email. They have over 25 locations, with each one being run by a local contractor.
Des Moines is the third Zen Windows location we’ve built a website for (they REALLY like us!), and it’s run by brand-new business owner Alix Wenniger.
Alix opened Zen Windows Des Moines in September 2016. She had no website, and her company’s online presence basically consisted of a location page on the main Zen Windows website.
After hearing great things about MYM from other Zen Windows owners, she came to us to help her build her website and create a powerful Identity.
Mission: Rousingly Successful.
Here are a few photos of the homepage…
Homepage (above fold)
Homepage (below fold)
Homepage (below fold)
(Note: If you can’t read the copy in these photos, you can visit the website.)
The website doesn’t just look great… it also READS great.
Alix’s customer demographic is primarily busy women with jobs and families. They want new windows, but they don’t want some sleazy arm-twisting salesman in their homes for hours on end.
Alix is the type of person she is marketing to. She doesn’t like sales situations. And as a business owner and a mom, she doesn’t have time for lengthy dog-and-pony-show sales meetings.
As such, we crafted her Identity to relate to her prospects. It says, “I’m just like you, so I GET IT. That’s why I’ve developed a better way to buy windows.”
Honestly… where are you going to find another contractor website that sounds this personal?
The direction we took for this Identity is obviously not suited for every contractor. But for Zen Windows Des Moines, it’s perfect.
And that’s the point.
We don’t do “stock” Identities and marketing copy. Every contractor is unique.
We uncover the distinct qualities that make YOU special. Then we create a powerful, persuasive Identity that gets YOUR prospects to take action. And THEN we wrap it up in beautiful, functional, easy-to-navigate website design.
Find out more about our Identity and website services to see if what we offer is the kind of marketing you’re looking for. Then, get in touch with us—we’d love to speak to you!
P.S. MYM’s Awesome Contractor-Referral Giveaway comes to a close soon, so get those referrals in. Honestly… when’s the next time you’ll have the chance to help a friend and get rewarded with a big-screen TV for your efforts? Opportunities like this are rarer than seeing Big Foot riding Halley’s Comet on his way to visit the Loch Ness Monster.
It’s Monday, April 24th, 11:31 am Eastern Time.
The deadline for submitting referrals to MYM’s Awesome Contractor Referral Giveaway is Sunday, April 30th at 11:59 pm Eastern.
If you opened this email the second it hit your inbox, you have exactly 156 hours and 28 minutes to get your referrals in.
But since you’re busy, you know, running your business, you’re probably reading this at LEAST a few hours later. So you have even less time.
As someone who works for or owns a business, you should know why I’m making the timeframe for the giveaway ultra small. It’s a marketing tactic you use all the time to entice your own customers and prospects to take immediate action…
Simply put, scarcity works. It’s one of the six persuasion principles in Robert Cialdini’s immensely famous book, Influence: The Psychology Of Persuasion.
Scarcity is effective because people are deathly afraid of losing out on something they want. By compounding that fear of loss into a limited timeframe, you get the person to take action.
Think about it…
You run promotions and sales for limited times not just because it would eat away at your margins if you had them going 24/7/365. You also do it because people are more likely to respond if they understand they can miss out if they wait too long.
If you don’t put a deadline on a special or giveaway or whatever, people get lethargic. Lazy. Lackadaisical. And they won’t act because they’ll think, “Well, I can do this anytime. What’s the rush?”
Then they usually forget. And that’s bad for both you and them.
So enter MYM’s Awesome Contractor Referral Giveaway now before you forget. Because the second this giveaway is over, it’s OVER.
You now have 156 hours and 24 minutes.
I’ll reveal one of our most recently launched client websites. The copy is unlike anything you’ve ever read on a contractor’s website… and that’s a good thing. Stay tuned.
Let’s take a quick trip to Imaginary Land…
Say you want to bring on another salesperson.
After poking around, you find a guy who has been in home improvement sales for 15 years.
You bring him in for an interview, and he nails it. He clearly has a ton of industry knowledge.
You call his old boss, who gushes about him. He tells you that your new sales guy knows how to close.
After you work out a base salary and commission package with the guy, he signs on.
You put him through your company’s sales training. He absorbs everything like a sponge.
So far, so great.
After a couple training and shadowing your top guy, for a few weeks the moment of truth comes. You hand him 10 leads…
… and he closes one sale.
Your company’s average closing rate is 33% for first-call closes, and 40% for follow ups.
The second week doesn’t go so hot, either: 12 issued leads, two sales.
The guy is a newbie, so you cut him some slack.
But things don’t improve in week three: 11 leads, and just a single sale.
You begin to get nervous.
You direct your sales manager to dig into the issue. He discovers your new salesman is not following your sales protocol… at all.
He drones on and on. He doesn’t ask prospects enough questions. He gets flustered after objections.
At this point, you’ve invested six weeks and over $10,000 in his hiring, training, leads, and salary.
Do you get rid of him?
Do you give him another chance?
Do you hop in your DeLorean, gun it to 88mph, and travel back in time to start over?
The answer is obvious…
YOU FIRE HIM, PRONTO!
He is not just falling short of your averages by a giant margin, but he’s also costing you a lot in lost revenue. If your typical sale is $8,000, the eight sales he lost cost you $32,000 in gross profit. You really have no choice but to fire him.
Logically, you’d also give the boot to any severely underperforming employee. Dreadful accountants, substandard installers, bad receptionists—anyone who isn’t pulling their weight.
So why do so many contractors stubbornly clinging to websites that don’t get the job done?
By that, I mean any website that doesn’t do what websites are supposed to do: Make prospects fall in love with your company so they contact you, schedule appointments, and hire you.
Actually, I already know the answer to my question. I’ve asked hundreds and hundreds of remodelers.
Here is usually what they tell me…
Don’t Realize The Website Is Not Performing
This is by far the most common reason. Business owners often have no idea their losing prospects left and right because their sites lack the power to turn lookers into buyers. They don’t understand the key elements of conversion, which includes an Identity, headline funnel, social proof, and evidence.
It’s A New Website And They Don’t Want To Start Over
This the second most common reason, but it makes zero sense. This is like holding on to the salesperson in the story above simply because you’ve already invested time and money in him. It’s an emotional, even prideful decision that’s illogical. It’s ALWAYS more expensive to keep an underperforming website (or employee) than it is to bite the bullet, start over, and do it right.
No Confidence They Can Do Better
This relates to #1. It’s the misconception that all websites will perform about the same as long as they look relatively good. In addition, many business owners have already been through the “website development” ringer with a few marketing companies over the years, and they’re convinced that they all stink. While that conclusion is largely true, it’s not ALWAYS true.
Get Compliments About Website
Cognitive dissonance on display here. It’s tough to believe your website is underperforming when everyone says it’s great. But consider the “tryout” episodes of American Idol. Someone who is AWFUL auditions and honestly thinks they are amazing. For years, family and friends have told them they are great. But when they are scrutinized by professional talent evaluators—and common sense—they’re clearly terrible. The “American Idol Effect” happens all the time with websites.
Don’t Understand How Important A Website Is
This is becoming rarer these days. But there ARE still business owners who are convinced that only their repeat and referral business they’ve gotten the past 30 years can continue to sustain them. They simply don’t believe their lousy website hurts their sales. Except that’s not true. It’s exceptionally difficult to see the business you’re missing from a crummy website—after all, you don’t see (and therefore miss) the people who never call.
Is This You?
Clearly, a terrible salesperson is easier to spot than a money-sucking website. That’s why we provide free Website Conversion Audit for businesses curious to know if their website is pulling its weight.
We’ll scrutinize your website and grade it a 0 to 100 scale based on 18 specific elements.
It’s our opinion, but trust me… if we say your site scores a 32 out of 100, you have a lot of work to do. (By the way, the average score is 32 out of 100… yikes!) We’ll also analyze your SEO and PPC rankings and grade your “website visibility.”
If you discover you’re hemorrhaging opportunities, give yourself a break.
You’re in business, and you’re going to make mistakes. Those mistakes are going to cost you money sometimes. It stinks, but it’s called life. Just don’t continue to knowingly make the same mistake—that’s just silly!
Click here now to get your Website Conversion Audit.
P.S. Since I’m on the topic of great websites, I want to remind you about MYM’s Awesome Contractor-Referral Giveaway. If you know a contractor or company that needs to “fire” their current website and replace it with one that gets REAL results, refer them to us now. You’ll win an AMAZING gift if they become the next MYM client.