Posted by Rich Harshaw on June 30, 2014.
Post Category: Client Success
How To Turn One Customer Into Two… Then Into Four… Then Eight… And So On….
A New Client Used A Letter I Wrote 9 Years Ago…
And Referrals Started Pouring In.
Here’s The Letter… And An Explanation Of Why It Works.
Written by Rich Harshaw.
Note: This article is part of Monopolize Your Marketplace’s ongoing “Client Success” series. All of the information is real and current; please respect the privacy of the companies mentioned; they don’t want to be overwhelmed with questions and comments.
I’d never seen the guy before. I didn’t recognize his name or his company’s name. I wasn’t even sure what the heck he was talking about.
Yet he excitedly walked up to me before a seminar in Denver recently and announced that, thanks to me, he had gotten more referrals in the last three weeks than he had in his previous thirty years.
Who are you, again?
Turns out his name is Mike Liverant, and unbeknownst to me, he was actually already a client of mine. He had signed on with us just a scant four weeks before the seminar, and apparently one of my Senior Consultants had helped him write some letter that was getting him referrals like nobody’s business. He was so excited that he was having a hard time telling the story in an intelligible way. Since the seminar was about to begin, I told him I’d talk to him later.
At the end of the day, he produced the letter. It was printed out on an ink-jet printer and didn’t look particularly “professional.” I started reading the letter, and I instantly recognized the letter. I had written it myself some nine years earlier as part of a referral package that I developed for my clients.
Posted by Rich Harshaw on June 26, 2014.
The Owl May Have Been Quick To Bite The Tootsie Pop, But He’s Been Slow To Change His Ad
How Many Licks Does It Take To Get To The Center Of A Tootsie Pop?
How Long Should You Run Your Commercials Before Mixing Them Up?
Written by Rich Harshaw.
The year I was born—1969—Coca Cola had already been in business for 83 years, and they were on their 27th advertising slogan, “The Real Thing.” The campaign ran in various forms for 6 years, until 1975, when they introduced a bicentennial theme, “Look Up America.”
Here’s a reminder of “The Real Thing,” and it’s more famous sister, “I’d Like To Buy The World A Coke.”
Posted by Rich Harshaw on June 19, 2014.
Creating Interesting, Relevant, Entertaining Facebook Content Is Just A Matter of Planning, Research, And Focus…
58 Sample Facebook Posts For Remodelers In 10 Categories
Last week I posted two articles about social media for contractors—first a set of tips to get you started, then a list of blunders to avoid. In both posts I encouraged you, above all else, to keep your posts interesting, engaging, and entertaining. I also encouraged you to systematize and calendar your posts to you are always prepared at least two weeks in advance.
So today we’re going to take this all to the next logical level by creating sample posts in multiple categories; these posts could then be calendared out in whatever frequency and interval you want.
But before we get started, just a couple of notes: 1) these are SAMPLE posts; use them for inspiration, not verbatim; 2) these posts will be written for multiple kinds of remodeling companies… don’t be confused that a post that talks about window replacement is followed by one touting kitchens.
The idea is to write multiple posts in multiple categories, then create a schedule that mixes them up and keeps the type of post fresh.
Okay, here we go! These categories are not in any particular order.
Posted by Rich Harshaw on June 12, 2014.
Post Category: Don't Do This
Social Media Can Be Great For Your Business… As Long As You Avoid These Pitfalls.
Too Many Self-Serving, Boring Social Media Posts Haphazardly Catering To People Who Don’t Care Anyway.
Let’s Try To Avoid That.
Written by Rich Harshaw.
Last post was dedicated to Social Media Quick Tips… which was a good introductory primer to the subject. Go back and read it again before tackling this post. Today we’re going to discuss the most common mistakes remodeling companies make when trying to implement social media….
Blunder #1: Posting Too Frequently: Besides me and my kids, my wife’s #1 love in life is Anthropologie. Not “the study of humans past, present, and future.” I’m talking about the woman’s clothing, doo-dad, frou-frou and knick-knack store that is the frequent beneficiary of half my paycheck. 90% of her closet and half the stuff in my house originated from that store.
Her next love in life after me, my kids, and Anthropologie is Pinterest. You know, the social media network that caters to women by letting them “pin” photos of stuff they like to “boards” that they can then share with their friends. My wife pins stuff constantly, and checks to see what other people have pinned approximately 713 times a day.
So when I asked my wife recently if she follows Anthropologie on Pinterest and she said NO, I almost fell over and died on the spot.