A lot of SEO companies claim to be Google experts.
They say they know all of the secrets, tricks, and techniques to get you to number one in X amount of time. (Usually, it’s a ridiculously unrealistic time frame like two weeks or 30 days.)
But here’s the truth…
Those guys? Most of them are posers.
They don’t take the time and effort to learn hugely complex ins and outs of Google.
They make these big promises because it’s easy for them to get away with it.
Most contractors don’t know a title tag from a meta description from a hole in the ground. So SEO companies can usually lure in customers by merely SOUNDING like they know what they’re talking about.
Think about it…
I’m sure you’ve hired an SEO company (or two or three) before.
What did you think of the results?
Not so great, right?
Thousands of your dollars are down the drain (or more accurately, in that SEO company’s pocket)… and your website is still sitting at page 57.
All of the extraordinary claims and promises… they were just puffery to get you to fork over your hard-earned dollars.
That SEO company sold you on a dream, and delivered a Freddy Krueger-degree nightmare.
I don’t mean to bash other SEO companies; some of them are legit, work hard for their clients, and get good results.
I’m simply laying bare the cold, hard truth about the guys who don’t take the time to learn about SEO and what Google wants.
Because I want you to know that MYM is the complete, 100% opposite.
Our Digital Services team eats, sleeps, and breathes SEO.
While leisurely reading to you means picking up the new Field & Stream issue or latest John Grisham novel, our SEO people read articles with titles like 10 Realistic Ways To Boost Domain Authority On A Website and What Google’s New Algorithm Means For Link Building.
Frankly, their love (obsession?) for SEO scares me a little.
But I’m not complaining… this means MYM has some of the most knowledgeable SEO experts on the interwebs. I like to think of them as Google Black Belts.
Our Google Black Belts are ALWAYS looking for ways to hone their SEO chops and taking their skills to the next level.
Two people on our SEO team, Katie Colihan (Digital Services Director) and Kim McConnery (Digital Services Project Manager), recently enrolled in this thing called Google Analytics Academy (GAA).
GAA is a set of online resources and courses that Google says “helps you learn about Google’s measurement tools so that you can grow your business through intelligent data collection and analysis.”
Sounds… nerdy, right?
Sure. But you know the saying: “Nerds rule the world.”
Katie and Kim recently completed Google Analytics for Beginners and Advanced Google Analytics courses. Here’s some of what was included in them (pulled from the Google Analytics website):
- Creating measurement plans
- Understanding user behavior with Event Tracking
- Segmenting data for insight
- Tracking campaigns with the URL Builder
- Measuring AdWords campaigns
- Better targeting with Dynamic Remarketing
- Analyzing audience and behavior reports
And a ton of other stuff that reads like ancient hieroglyphics to the average person.
What does all this mean for our clients?
Not only do they get the smartest SEO minds helming their campaign… they also get peace of mind that our Digital Services team is constantly looking for ways to improve on their already deep SEO knowledge.
Because here’s the thing…
SEO is a continuously changing landscape. What works today may not work tomorrow. And what some of these poser SEO companies tell you to do may be flat-out wrong and a rankings disaster.
So you need people running your campaign who eat, sleep, and breathe SEO. People who LOVE knowing everything there is to know about canonical URLs, inbound links, referrer strings, and hundreds of other details about SEO.
Because when you have these Google Black Belts in your corner, your search-ranking potential (and, therefore, PROFIT potential) can reach lofty new limits.
In fact, I want you to put my SEO team to the test: Sign up for a Lead Generation Audit.
As part of the audit, our SEO team will gauge your SEO’s effectiveness and provide an overwhelmingly detailed Google Analytics report. They’ll expose cracks in your SEO that you didn’t even know existed. Then, they’ll show you how to fix your problems.
Like I said, go here for the audit.
P.S. Next up for Katie and Kim is the mother of all SEO gauntlets: the Google Analytics IQ Test. This is a 90-minute test filled with 70 questions like, “In what circumstances would you want to increase the default sessions timeout length in Google Analytics?” and “The date range set for a Dashboard doesn’t apply to Real-Time widgets since they only show data for current active users, not historical data… true or false?”
To pass the Google Analytics IQ Test, you need to have an 80% or above. I’ll let you know how Katie and Kim do once they take the test.