Between the Make The Jump and MYM’s Awesome Contractor-Referral Giveaway emails, I haven’t had much time to talk to you about anything else. So even though it’s been live for a little over a month, I want to show you one of the client websites we launched in mid-March.
It’s for Zen Windows Des Moines.
You may have heard of Zen Windows. They are a very successful nationwide company that does window quotes completely by phone and email. They have over 25 locations, with each one being run by a local contractor.
Des Moines is the third Zen Windows location we’ve built a website for (they REALLY like us!), and it’s run by brand-new business owner Alix Wenniger.
Alix opened Zen Windows Des Moines in September 2016. She had no website, and her company’s online presence basically consisted of a location page on the main Zen Windows website.
After hearing great things about MYM from other Zen Windows owners, she came to us to help her build her website and create a powerful Identity.
Mission: Rousingly Successful.
Here are a few photos of the homepage…
Homepage (above fold)
Homepage (below fold)
Homepage (below fold)
(Note: If you can’t read the copy in these photos, you can visit the website.)
The website doesn’t just look great… it also READS great.
Alix’s customer demographic is primarily busy women with jobs and families. They want new windows, but they don’t want some sleazy arm-twisting salesman in their homes for hours on end.
Alix is the type of person she is marketing to. She doesn’t like sales situations. And as a business owner and a mom, she doesn’t have time for lengthy dog-and-pony-show sales meetings.
As such, we crafted her Identity to relate to her prospects. It says, “I’m just like you, so I GET IT. That’s why I’ve developed a better way to buy windows.”
Honestly… where are you going to find another contractor website that sounds this personal?
The direction we took for this Identity is obviously not suited for every contractor. But for Zen Windows Des Moines, it’s perfect.
And that’s the point.
We don’t do “stock” Identities and marketing copy. Every contractor is unique.
We uncover the distinct qualities that make YOU special. Then we create a powerful, persuasive Identity that gets YOUR prospects to take action. And THEN we wrap it up in beautiful, functional, easy-to-navigate website design.
Find out more about our Identity and website services to see if what we offer is the kind of marketing you’re looking for. Then, get in touch with us—we’d love to speak to you!
P.S. MYM’s Awesome Contractor-Referral Giveaway comes to a close soon, so get those referrals in. Honestly… when’s the next time you’ll have the chance to help a friend and get rewarded with a big-screen TV for your efforts? Opportunities like this are rarer than seeing Big Foot riding Halley’s Comet on his way to visit the Loch Ness Monster.
Do you ever wonder how the heck some people can be so non-self-aware?
For example, I have a friend who says he hates complainers.
Two minutes later, he’s complaining about work… how he’s always tired, how his boss is terrible, how he’s not appreciated, yadda yadda.
He’s totally unaware of what he’s doing. It’s incredible.
Incredible, but common.
We humans sometimes have a hard time seeing ourselves—our weaknesses as well as our strengths.
This is why if you’re creating your own company Identity—the marketing message that demonstrates what makes you different, special, and better than the rest—you do so at your own peril.
Here’s what I mean…
I once had an Identity Kickoff call with a new roofing contractor client. He was particularly oblivious to his company’s strengths.
When I asked him what he thought made his company special, he responded, “Uh… well… gee… um… I don’t know… great customer service? Quality workmanship?”
He spewed these types of contractor clichés for the first 40 minutes of the call.
(I have a newfound respect for dentists because now I know what pulling teeth feels like.)
Finally, the client said in passing that he doesn’t charge his customers a dime until the job is done and the customer is satisfied.
I nearly fell out of my chair.
ME: “Whoa, back up. What did you just say?”
CLIENT: “Uh, we have great customer service?”
ME: “No, after that.”
CLIENT: “We have quality workmanship?”
ME: “No, after that.”
CLIENT: “We don’t accept money until after we complete the job and the customer is satisfied?”
Ding! Ding! Ding!
How many quality roofers—or contractors, period—require zero upfront deposit, let alone refuse to accept any payment until the entire project is completed AND done to the customer’s satisfaction?
One out of every hundred… if that?
And here this client is, not even remotely thinking it’s a big deal.
Talk about being blind to the obvious.
If you’re a homeowner in need of a roof, the promise of not paying a dime until YOU say the project is done is just too good to pass up.
(And if you’re thinking this is an easy way for the client to get stiffed on payments, think again. This guy has run a successful business with “payment upon completion” since he started in 1990!)
Basing the client’s Identity around “You Don’t Pay Until You’re Satisfied” also dovetails beautifully into the other great things about this client. It shows the client is confident in his work, that you can trust him, and that he’ll ensure the job is done right from start to finish.
And there you go. This client’s Identity was right under his nose, and he never even whiffed it.
The Bottom Line: Unless you are a marketing expert, there’s a 90% chance you’ll fail to capture your true Identity in your marketing.
But don’t worry—MYM has your back.
Contractor marketing is ALL we do. Get in touch with us, and we’ll evaluate your company’s current Identity (or lack thereof) and provide you with ideas to make it more powerful and persuasive.
We’ll sniff out what REALLY sets your company apart from the competition, and what will truly make homeowners want to line up around the block to hire you.
It’s all part of our free Lead Generation Audit package. We dig deep into company identity, website, SEO, PPC, and much more.
If you want $3,500-worth of valuable insight into every aspect of your online marketing—for $0.00—hurry up and get your Lead Generation Audit here.
P.S. If you want a crash course on creating a powerful Identity, watch this webinar I held two years ago. Fast forward to 54:20 for a concise, three-step method to producing a marketing message that generates loads of leads.